Design Trends and Forecasting

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Marketing Presentation

Transcript of Design Trends and Forecasting

Page 1: Design Trends and Forecasting
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  Color: ›  Women will see blues and pinks with hints of chartreuse, tans, burned

oranges, and blacks. ›  Men will see blues and grays with hints of tans, browns and lavenders.

  Fabric: ›  Aquatic and tribal prints ›  Natural fibers preferred

  Style and Design: ›  Women: 1920s, floral, aquatic, Bohemian, and Olympic Games will be

popular themes ›  Men: Garden party/floral, pastels, and preppy will be themes.

  Details: ›  Bright, wild, feathers, fringes, tassels, patterns and accessories.

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  San Diego   $62,480 household income/$16.5 million annual retail

sales.   Los Angeles

  $49,138 household income/$36.7 million annual retail sales.

  Santa Barbara   $60,078 household income/$5 million annual retail

sales.   Sacramento

  $56,439 household income/$15.6 million annual retail sales.

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 History and fashion have a long and complex relationship.

 Clothing was once utilitarian, but has advanced into form of artistic and cultural expression.

 Culture is a part of fashion; fashion is a part of culture.

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