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Design through empathy

OCTOBER 2015 – STEFAN IVANOV

diving into the users’ context

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Stefan Ivanov Sr. UX Architect at

Local leader of

Course instructor of Crash course in

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Crash course in UX

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EmpathySympath

y Compassion

Empathy

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EmpathySympath

y Compassion

Empathy

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EmpathyTo understand how another person thinks, reasons, what their guiding principles are and how they react to different situations.

Understand your users to support them better!

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Listening Shut your mouth Shut your critical brain Absorb, understand, take the perspective

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…at the end you will have enough understanding to create accurate personas and user scenarios

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Sieving the sand Leave some time to pass Listen again Similarities, differences, patterns

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…at the end you will be able to properly prioritize and outline the terminology – critical for UI

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Applying it To anything In prototyping Through participatory design In validation by experts or users

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…at the end you may create your own set of guidelines to drive the creation of prototypes

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…and if you work in a team have your prototypes reviewed by a colleague guided by a similar KPI list

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Ideas & PeopleIdeas Think Create Validate

Listen Deepen Apply

Infragistics Propietary16hope you liked my recipe for building and applying empathy

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YOUR TURNQ&A