Design thinking: basics
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Transcript of Design thinking: basics
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…design thinking for business innovation…
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DESIGN THINKING: WHAT?
Engaging business and design
Mindset and a process
Marketing 2.0
Connecting multiple
perspectives and disciplines
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DESIGN THINKING : WHY
Companies
are managing algorithms
(Roger Martin)
Organizations are looking for creation of new value for customers!
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Framing:ajourneyofanalysesandintuitivethinkingFRAMING
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“EXPRESS TEST CYCLE”: JUMPING TO CONCLUSIONS!?
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USE
USABILITY
MEANING
THE CUSTOMER EMPATHY MAP
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INVITE, ENGAGE AND CO-CREATE WITH THE EXTREME USERS
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IDEATION AND PROTOTYPING
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WHAT AND WHERE COULD DESIGN-THINKING BRING YOU?
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DOUBLE PROCESS
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DESIGN THINKING: AN INNOVATION JOURNEY
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RE-FRAMING: A JOURNEY TO A NEW STORY
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…design thinking for business innovation…