DESIGN THINKING

An overview >>

We live in a world of complexity, ambiguity,

and change.

Image: Flickr/Richard Schneider

There is no more business as usual.

BETTERFASTER CHEAPER,

Market offerings have to be:

the bar is up.

In this context, INNOVATION has become the currency for

business success.

Companies and organizations are adopting design thinking as their approach to innovate.

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But what is Design Thinking?

Design Thinking is:

a problem-solving method

an opportunity-seeking process

a problem-framing method

a design methodology

a creative approach

a business strategy

Design Thinking:

Studies people and the context of their interactions

to determine the right issue or opportunity

and generate a solution

that fits human, technological, and business

considerations.

viability

desirability usability

feasibility

HUMAN

TECHNOLOGY BUSINESS

Design thinking balances what is desirable and intuitive,

with what is technologically feasible and viable from a

business perspective.

Design Thinking

Design thinking can be used by designers and non designers, and

applied to all sorts of challenges.

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creative business social

And how do you doDesign Thinking?

Human-centered design

A convergent and divergent

process

A set of principles

Doing Design thinking involves:

“... [is] the process that ensures that the design match the needs & capabilities of the people for

whom they are intended”

Donald Norman

Human Centered Design:

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Design ThinkingThe process

Design Thinking/ The process

IDEO

LUMA Institute

Design council

Research

Ideate

Prototype

Test

Design Thinking/ The process

Build empathy with your users.

understanding people’s needs, desires, and

behaviors by immersing in their daily lives,

observing their activities, listening to their stories,

and co-creating with them.

Research

Define the issue or opportunity for design.

making sense of research’s findings and insights to

frame and reframe the opportunities for design.

Explore possibilities through creative thinking.

Brainstorm a wide range of solutions using

lateral thinking and other creative approaches.

Collaborate in a cross-functional team and co-

create with your users.

Ideate

Then select the ideas that better address the

issue or opportunity while considering human,

technical, and business implications.

Build your ideas, communicate your solution.

Communicate the solution to your users in a

tangible way. Make artifacts, diagrams, or lo-fi

versions of your ideas.

Prototype

Start by doing something simple, use the materials

available to you, forget about refined looks, in this

stage the point is to convey the idea.

Try your solution with users and get feedback.

Present your prototype to real users and collect

their ideas and impressions about it. Take this

feedback to the next iteration of your solution.

Test

Keep learning and iterating.

Design Thinking encourages an iterative process

where learnings from testing and research are

continuously incorporated to the solution.

Design ThinkingCore Principles

Image: Flickr/Rupert Ganzer

EmpathyWalk in user’s shoes. Share the feelings and constraints of users, listen to their stories, observe their activities, and understand their reality.

Build

ReframingSee the world with fresh eyes. Change focus, look at things from a different perspective, question your own biases, and venture in new paths. Look for the opportunity within each problem.

http://www.fastcodesign.com/1672354/how-reframing-a-problem-unlocks-innovation

Leverage

CollaborationIntegrate diverse knowledge and approaches. Embrace cross-functional teams, interchange thinking hats!

http://tips.slaw.ca/wp-content/uploads/2013/03/collaboration.jpg

Embrace

ExplorationLook for diverse ideas, go to remote places. Generate vast amounts of ideas, defer judgment, leverage diversity, build upon others’ thinking.

Image: Flickr/Timo Kirkkala

Foster

FailureIn order to innovate, things don’t always go right at first. Learning from mistakes is part of the an iterative process.

Image: Flickr/ Dillon Hinson

Tolerate

AmbiguityBe comfortable with not knowing exactly where you will end up, and let yourself free to explore alternatives.Exploring an issue or opportunity within ambiguity allows for great discovery.

Image: Flickr/ Lori Greig

Accept

Designing thinking calls for a shift of paradigms, an open mindset, adaptability to change, a risk-taking culture,and tolerance to failure.

Design ThinkingSuccess stories

The adventure series GE Healthcare

GE Healthcare re-imagined

the experience of diagnostic

imaging procedures for children

through the use of Design

Thinking.

The adventures series are the

result of taking an empathetic

approach and making the

diagnostic imaging procedure

fun and less stressful for kids.

Read more >

Swiffer P&G

Procter & Gamble decided to

use design thinking to learn

how to improve the mopping

experience.

The Swiffer is the result of

observing how people cleaned

their houses and discovering

their unmet needs. The swiffer

removes the need for cleaning

mops and adds accessibility to

hard-to-reach places.

Read more >

“Design is the transformation of existing conditions into preferred ones”

Herbert Simon

Thank you!

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Design Thinking resources:

Designkit.org

Thisisdesignthinking.net

Fastcompany.com

Harvard Business Review

Some of the multiple resources on Design Thinking: