Design theory class Summary

Culture

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Design Theory

mercredi, 7 mars 2012

Why Design Theory

Without theoretical basis, without vision, without philosophy and without ethic:

There is no design !There is only technology or business !


Why Design Theory

The justification of theory of design is necessarily provided by the practice : For improvement of our products, our communication, our environment and our framework of life.


Why Design Theory

ARGUMENT PRACTICE ARGUMENT

WHY HOW BECAUSE

To draw upTo base on

CriticismJustification

Real activity


WHY

WHAT

HOWmercredi, 7 mars 2012

What is Design


What is Design

In essence, design challenges the most popular misperception.We need to understand and define the reality, the limits and field of activity of Design


Design vs Styling


Design

This whole question of design versus styling is one that comes up frequently. But do we really know, the real meaning and implications of design and styling…

vs Styling


Aesthetic


Aesthetics is broader in scope than the philosophy of art, which is one of its branches.

It deals not only with the nature and value of the arts but also with those responses to natural objects that find expression in the language of the beautiful and the ugly.

Aesthetic


Functionalism & Formalism


Functionalism & Formalism

We shall be able to interpret formalism as an application of a repertoire of forms to different products or objects.

Functionalism, in art and architecture, is an aesthetic doctrine developed in the early 20th cent. out of Louis Henry Sullivan's aphorism that form ever follows function.


The two aspects of Design Theory


The two aspects of Design Theory

Perception Philosophy


Why do some "beautiful" objects quickly lose their appeal, while others seem to have a more lasting allure? Do lasting truths guide our perception of what is beautiful?Mankind has been fascinated by the notion of beautysince before recorded history.

Perception


The Gestalt Theory


The Gestalt Theory

The word Gestalt is used in modern German to mean the way a thing has been “gestellt”; i.e, "placed," or "put together." The relation figure/ground, the structures, the organization, the concept of good form, Illusion & perception … etc


Golden Section


Golden Section

We now recognize that mathematical proportions and systems drive nature at all levels.The Golden Mean or Golden Section is a ratio that is present in the growth patterns of many things; the spiral formed by a shell or the curve of a fern, for example.Both the ancient Greeks and the ancient Egyptians used the Golden Mean when designing their buildings and monuments.


The Information Theory


The Information Theory

When we have look at an object, when we evaluate and appreciate it, the relation which established between the object and us is an exchange of information.

Stimuli, factors of attraction and weariness, semantic and aesthetic messages, sociocultural archetypes, boring banality and incomprehensible originality, degree of pregnancy / redundancy….etc


Semiotic, Semiology (theory of signs)


Semiotic, Semiology (theory of signs)

Term "semiology" (from Greek semeion "sign", and logoes " speech, knowledge ") was proposed by Ferdinand de Saussure (Courts of general linguistics), and the discipline that it indicates defines as studying " the life of signs within the social life ".

Semiotics, or semiology, is the study of signs, symbols, and signification.


First of all it is necessary to define the specific aspects of design and the object of knowledge.Today, disciplinary tendencies of design tend to define all relations "individual – object - milieu" as the subject of the design.

Philosophy


The Specificity of Design


The alternative is to know if there is, yes or no, in the Product Architecture an object of specific knowledge.The word ‘Design’ is it adapted, maybe this word is it too wide and not well define ?

Is Design: Specific discipline, Inter discipline or Super Discipline ?

The Specificity of Design


Ethic Responsibilityand sustainability


Ethic Responsibilityand sustainability

Design, as creative activity in the heart of the industrial universe and of the consumer society, take one of the most important responsibility in the destruction of our environment and our society.


Design theory class Summary

Technology

Transcript of Design theory class Summary