Design, the Future & the Human SpiritVictor Margolin

1. Designers can work for the Public Good 2. Designers ‘ responsibility to contribute in constructive

way’3. Ways designers can contribute?4. Prescriptive Scenarios

Design for Socially Responsible BehaviorTromp, Kekkert, Verbeek

Principle argument: Designers can facilitate individual concerns to align with Collective Concerns to act based on the larger Public Good

• Intervention methods: Can change, User determines category 1. Coerce2. Persuade3. Seduce4. Decisive

Strategies Based on Individual Concerns- pp 13-17

1949- 1995

“His approach is eminently reasonable and certainly responds to the mix of tastes, styles, and ethnicities, that have asserted a presence within ouremerging vision of global culture.”

V Margolin

House Interior, DF @ 1978

Be Radical.

• Think of your work as a significant element in the context of a more important, transcendental purpose.

• Use your work to become advocates of projects for the public good.

• Attempt to become a cultural provocateur; be a leader rather than a follower.

Tibor Kalman, 1949-1999

http://www.charlierose.com/view/interview/4306

http://www.aiga.org/medalist-tiborkalman/

http://www.aiga.org/medalist-tiborkalman/

http://bombsite.com/issues/56/articles/1959

“…Tibor Kalman’s famous quote – ‘designers, stayaway from corporations that want you to lie for them’, made into a billboard by Jonathan Barnbrook for the 1999 AIGA Las Vegas conference.”

http://blog.eyemagazine.com/?p=3484