Design Style Guide

October 2019

Design Style Guide

Overview

Company Logo / Office Services Logo

1

Logos 22

IST Discover-E Logo 3

Court Reporting Logo 4

IST DocStor Records Logo 5

IST DocStor Business Logo 6

Colors 7

Standard Fonts

Fonts 88

Design and Web Fonts 9

Additional Design Fonts 10

Official IST Letterhead Template

Templates 1111

Official IST Word Template 12

Official IST PowerPoint Template 13

FAQ 14

Contact 15

Design Style Guide

1 Overview

The 4 Pillars of IST

Innovative

Every new project is an opportunity to improve. We are driven by the

desire to transform current process into improved performance by

creating and integrating the latest technologies into our highly adaptive

management structure.

Service

IST is committed to meeting and exceeding our customer’s needs.

IST does this by empowering our employees to make decisions at the

customer level.

Technology

IST is a service provider, not an equipment manufacturer. Therefore,

all of our focus is designed on developing new processes and systems

designed to improve the management of physical and digital documents.

Passion

The passion we feel for our company, the passion we feel for employees,

the passion we feel for our clients is something you cannot help but feel

when you see IST.

Mission Statement

� Provide the highest, most consistent level of service to our customers by empowering

our employees to make decisions at the closest level to the customer.

� Champion a culture within the organization that is dynamic, entrepreneurial and

relationship oriented.

� Employ the measurement tools necessary to accurately determine if we are exceeding

the goals and objectives set by our customers and employees.

� Operate with the highest ethical standards at all times.

Design Style Guide

2Logos: Company Logo / Office Services Logo

Logos

Company Logo / Office Services Logo

Light Backgrounds

Colored / Dark Backgrounds

Primary Logo Secondary Logo

Primary Logo Secondary Logo

Design Style Guide

3 Logos: IST Discover-E Logo

IST Discover-E Logo

Light Backgrounds

Colored / Dark Backgrounds

Primary Logo

Primary Logo

Secondary Logo

Secondary Logo

Design Style Guide

4Logos: IST Reporting Logo

IST Reporting Logo

Light Backgrounds

Primary Logo Secondary Logo

Colored / Dark Backgrounds

Primary Logo Secondary Logo

Design Style Guide

5 Logos: IST DocStor Records Logo

IST DocStor Records Logo

Light Backgrounds

Colored / Dark Backgrounds

Primary Logo

Primary Logo

Design Style Guide

6Logos: IST DocStor Business Logo

IST DocStor Business Logo

Light Backgrounds

Colored / Dark Backgrounds

Primary Logo

Primary Logo

Design Style Guide

7 Colors

IST Green IST Red

White

Colors

Primary Color Palette

PANTONE 627 C PANTONE 7621 C

PANTONE Opaque White

#003928 #B50C00

#FFFFFF

RGB: 0, 57, 40 RGB: 181, 12, 0

RGB: 255, 255, 255

CMYK: 88, 48, 80, 60 CMYK: 20, 100, 100, 12.5

CMYK: 0, 0, 0, 0

Black

PANTONE PMS Process Black

#0E1318

RGB: 14, 19, 24

CMYK: 100, 100, 100, 100

FM & Office Services Green

Secondary Color Palette

PANTONE 7482 C

#10A44A

RGB: 16, 164, 74

CMYK: 82.5, 7.5, 100, 1

Litigation Support Red

Professional Consulting Gold

PANTONE 1795 C

PANTONE 1235 C

#D61F27

#F4BD1D

RGB: 214, 39, 31

RGB: 244, 189, 29

CMYK: 9, 100, 100, 2

CMYK: 4, 26, 98, 0

Design Style Guide

Standard Fonts

8Standard Fonts

Arial Regular

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Arial Italic

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Arial Bold

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Arial Bold Italic

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

BrushScript BT

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Design Style Guide

Open Sans Light

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Design and Web Fonts

Open Sans Light Italic

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

Open Sans Regular

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Open Sans Italic

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

Open Sans Semibold

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Open Sans Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

9 Design and Web Fonts

Design Style Guide

Square721 BdEx BT

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

10Additional Design Fonts

nevis bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

Additional Design Fonts

BauerBodni BT Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

Audiowide

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Xolonium Regular

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Design Style Guide

11 Official IST Letterhead Template

Official IST Letterhead Template

Arial Regular | Black | 11 pt

Arial Bold | Black | 11 pt

Design Style Guide

12Official IST Word Template

Official IST Word Template

Arial Regular | Black | 18 pt

Arial Regular | Black | 14 pt

Arial Bold | Black | 11 pt

Arial Regular | Black | 11 pt | Justify

Arial Regular | Black | 11 pt | Justify | Square bullets (IST Red)

Arial Regular | Black | 11 pt

Arial Regular | Black | 9 pt

* Font and design specifications apply to all IST branded Word templates available via this guide.

Design Style Guide

Official IST PowerPoint Template

13 Official IST PowerPoint Template

Arial Regular | Black | 20 pt

Arial Regular | Black

Arial Regular | Black | Square bullets (IST Red)

Arial Regular | Black | 14 pt

* Font and design specifications apply to all IST branded PowerPoint templates available via this guide.

Design Style Guide

FAQ

Can I remake the logo(s) in another color?

I have a logo I’ve used on my computer for years, is it still good?

No, you can’t, and here’s why.

Creating different versions of the logo will clutter the brand and create confusion when

associating with the different services. The only acceptable version of the logo(s) are

pictured in and/or downloadable via this guide. If you see a different version of the logo,

it has been approved for use by the IST Creative Team or higher IST authority.

No.

If you didn’t download the logo from this guide, delete the logo, and never look back.

14FAQ

When do I use the BrushScript BT font?

Short answer, never.

Ok, not never, but just about the only place you should use that font is in your email

signature to write “The Company with Passion” text.

When do I use the BauerBodni BT Bold font?

Never.

That font is used for the IST letters in the official company logo. It is for reference only in

the event of an apocalyptic event that deletes all digital copies of the logo.

How important are the font guidelines in the templates?

The font guidelines are very important. Do not use BrushScript BT in the header of any of

your files. Only the PowerPoint template has flexible font sizes in the body of the slides.

Header and page numbering font size guidelines should be followed at all times.

I’ve never noticed the Additional Design Fonts before, where do I use them?

These fonts are for the Marketing Department’s reference. They should almost never be

used outside of the Marketing Department.

Design Style Guide

Need Help? Have Questions?

Contact the IST Creative Team.

c re a t i v e t e a m @ i s t m a n a g e m e n t . c o m

4 0 4 . 5 8 2 . 8 8 5 0

Chris O’Hara

Creative Director

c o h a ra @ i s t m a n a g e m e n t . c o m

6 7 8 . 5 3 7 . 6 7 8 3

Lacy Pepe

Social Media Manager

l p e p e @ i s t m a n a g e m e n t . c o m

4 0 4 . 5 3 8 . 5 4 2 1

Joe O’Hara

Web & Graphic Art Manager

j o h a ra @ i s t m a n a g e m e n t . c o m

6 7 8 . 5 3 7 . 6 7 7 5

Cassidy Brown

Graphic Designer

c b row n @ i s t m a n a g e m e n t . c o m

6 7 8 . 3 8 7 . 7 8 3 1

Contact

15 Contact

Lance Garner

Graphic Designer

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4 0 4 . 5 3 7 . 6 7 9 5

Melissa McGilloway

Social Media Specialist

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6 7 8 . 2 0 5 . 0 6 9 6

IST Management Services, Inc.

934 Glenwood Avenue, Suite 250

Atlanta, GA 30316

404.582.8850

www. is tmanagement .com

Design Style Guide