Design Strategy: How information Can Drive Your Designs Decisions To Success
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Transcript of Design Strategy: How information Can Drive Your Designs Decisions To Success
Design StrategyHow Information Can Drive Your
Design Decisions To Success
SARA CANNON HTTP://RAN.GE
Sara Cannon
@saracannon slideshare.net/saracannon
“Information and iteration are the
keys to a successful design”
– ERIKA HALL
Research
Creativity thrives within
processes
Design Process
DISCOVERY DESIGN DEVELOPMENTIMPLEMENT &
SUPPORT
Design Process
DISCOVERY DESIGN DEVELOPMENTIMPLEMENT &
SUPPORT
Discovery
“The goal of a designer is to listen, observe, understand,
sympathize, empathize, synthesize, and glean insights
that enable him or her to make the invisible visible.”
– HILLMAN CURTIS
Discovery2. CLIENT RESEARCH INTERVIEWS
4. BRAND STORY ANALYSIS
5. DEFINED PROJECT & SITE GOALS
6. SITEMAP & STRUCTURE
3. USER ARCHETYPES
1. INFO COLLECTION
Info Collection
1
Info CollectionACCESS TO CURRENT SITE ANALYTICS
BRAND GUIDELINES
USER SURVEYS
STRATEGIC VISION
DONATION FINANCIAL REPORTS
ACCESS / PASSWORDS
INFO ABOUT EXISTING INTERNAL PROCESSES
1
Client Interviews
2
BACKGROUND
2 Client Interviews
BUSINESS
AUDIENCE
INFORMATION ARCITECTURE
BRANDING
Could you give us a brief background of your company and your vision for the future?
What is the biggest value you provide to your customers?
Are you planning on expanding your business? If so, how?
Why are you building or rebuilding a website?
Background:
Value:
Expansion:
Reasoning:
BACKGROUND
2 Client Interviews
What are some of your business goals? How do you see those goals relating to your site?
What are your or your user’s frustrations with your site?
Is there anything in particular, beyond design, that you like about your competitor’s sites?
Pinpoint important items from the scope and ask about how these relate to their business. (newsletters, txt)
Goals:
Frustration:
Competitors:
BUSINESS
Extras Strategy:
Client Interviews2
Who is your audience and do they all interact online?
What do your users need to achieve and/or hope to achieve by using your site? What are their top goals?
Is there a type of user you’d like to reach with your business but haven’t been able to do so yet?
Have you conducted any interviews, gathered site analytics, or sent our surveys to your audience?
Existing Audience:
Audience Goals:
Ideal Audience:
AUDIENCE
Audience Research
Client Interviews2
What are the least and most popular pages?
What pages bring you the most income?
What pages would you’d like to grow or focus user attention on?
Please describe your ideal workflow for users - how do you want your users to interact with the site?
Popularity:
Importance:
Growth:
INFORMATION ARCITECTURE
Workflow:
Client Interviews2
Name some adjectives that describe how people view your brand (be honest)
Now name some adjectives that describe how you want your brand to be viewed as.
What is your mission statement?
Do you feel like your brand helps this mission?
Tone:
Mission:
Client Interviews2
BRANDING
Client InterviewsDELIVERABLE: RESEARCH INTERVIEW REPORT
2
Opportunities for Improvement
Site Goals
Measurable Success
Discovery2. CLIENT RESEARCH INTERVIEWS
5. DEFINED PROJECT & SITE GOALS
6. SITEMAP & STRUCTURE
1. INFO COLLECTION
4. BRAND STORY ANALYSIS
3. USER ARCHETYPES
User Archetypes
3
Discovery2. CLIENT RESEARCH INTERVIEWS
5. DEFINED PROJECT & SITE GOALS
6. SITEMAP & STRUCTURE
1. INFO COLLECTION
4. BRAND STORY ANALYSIS
3. USER ARCHETYPES
Brand Story Analysis
4
Brand Story Analysis4
Discovery2. CLIENT RESEARCH INTERVIEWS
5. DEFINED PROJECT & SITE GOALS
6. SITEMAP & STRUCTURE
1. INFO COLLECTION
4. BRAND STORY ANALYSIS
3. USER ARCHETYPES
Defined Project & Site Goals
5
Discovery2. CLIENT RESEARCH INTERVIEWS
5. DEFINED PROJECT & SITE GOALS
6. SITEMAP & STRUCTURE
1. INFO COLLECTION
4. BRAND STORY ANALYSIS
3. USER ARCHETYPES
Sitemap & Structure
6
ALL STORIES CARBON COPY TAR SANDS CLEAN ECONOMY TODAY’S CLIMATE GAS DRILLING ICN BOOKS BIG OIL BAD AIR VIDEOS
HOME ABOUT CONTACT TIPS SUBSCRIBE DONATE
ARTICLES INVESTIGATIONS & SPECIAL REPORTS TOPICS TODAY’S CLIMATE CLEAN ECONOMY DOCUMENTS INFOGRAPHICS
ABOUT SUBSCRIBE DONATE CONTACT
Old New
ALL STORIES CARBON COPY TAR SANDS CLEAN ECONOMY TODAY’S CLIMATE GAS DRILLING ICN BOOKS BIG OIL BAD AIR VIDEOS
HOME ABOUT CONTACT TIPS SUBSCRIBE DONATE
ARTICLES INVESTIGATIONS & SPECIAL REPORTS TOPICS TODAY’S CLIMATE CLEAN ECONOMY DOCUMENTS INFOGRAPHICS
ABOUT SUBSCRIBE DONATE CONTACT
Old New
Design Process
DISCOVERY DESIGN DEVELOPMENTIMPLEMENT &
SUPPORT
Work with not against
limitations
Design2. MOODBOARD
4. MOBILE COMPS
5. DESKTOP COMPS
3. STYLE TILE
1. WIREFRAMES
Wireframes
1
Mood Board
2
Style Tile
3
Mobile Comps
4
Desktop Comps
5
putting it all together
Design Process
DISCOVERY DESIGN DEVELOPMENTIMPLEMENT &
SUPPORT
Design is a Process
Creativity thrives within
processes
Sara Cannon
@saracannon slideshare.net/saracannon