Design strategy and fundraising in Silicon Valley
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Transcript of Design strategy and fundraising in Silicon Valley
ABOUT ME + MOSEY
DESIGN STRATEGY
RAISING MONEY
HI.
I’M ERIC
+@ericpersha
@wemosey
www.mosey.com
ABOUT ME
WTF IS MOSEY?(girovagare)
WHAT IS
DESIGN STRATEGY?
PROBLEMDEFINITION
COLLECT + OBSERVE +DISCOVER
IDEATE +DISSEMINAT
EPROTOTYPE
STORYTELLING
“It's because most people that've
worked on this have started by focusing
on creating a business model that was
centered around their self interest,
instead of focusing on the user
experience.” - Tim Cook, Apple CEO
CASE STUDY:
SOCIAL
INNOVATION IN
TANZANIA
juabar.com
@juabardesign
charging station
+ retail hub
4x Revenue
RESOURCES
hcdconnect.org
RAISING
MONEY
$500K - SEED
FAILURE = SUCCESS
SO, YOU WANT
TO RAISE
MONEY?YES NO
ARE YOU SURE?$ = %
YES NO
ARE YOU REALLY,
REALLY SURE?INVESTORS = BOSSES
YES NO
OK THEN...
DO YOU HAVE A
FUNCTIONING
PRODUCT?
DO YOU HAVE A
RICH UNCLE?
HAVE YOU DONE
THIS BEFORE?
ARE YOU SURE?
YES NO
$ USERS
I HOPE YOU
HAVE A RICH
UNCLE...
TIME TO HUSTLE
BUT FIRST,
READ UP
venturehacks.com
OK, TIME TO
HUSTLE
+ + +
http://goo.gl/VE2FsC
THE BIG
MEETINGTHE DECK
10 SLIDES,
10
MINUTES
http://goo.gl/Dvfx1V
THE TERM
SHEET
SIMPLE
FINANCIAL
S
See venture reading See venture reading
for email
SLOWDOWN,
COWBOY, IT’S A
RELATIONSHIP
GOOD LUCK!
+
@ericpersha
@wemosey
www.mosey.com