Design Specifications

Prepared for:

____________

Date

IntroductionIntroduction ObjectiveObjective

Rockland Web Design will be creating a new web presence for this Rockland Web Design will be creating a new web presence for this client, and request the client review and approve forthcoming client, and request the client review and approve forthcoming specifications and also provide materials requested. Our first task is to specifications and also provide materials requested. Our first task is to determine the “look and feel” of the pending website, as thought of determine the “look and feel” of the pending website, as thought of through the eyes and sensory perceptions of our client. We look for the through the eyes and sensory perceptions of our client. We look for the following aspects:following aspects:

Websites:Websites: Used as examples from the client, as related to aspects listed Used as examples from the client, as related to aspects listed belowbelow

Style:Style: Overall arrangement of the site, content and materials, as well as the Overall arrangement of the site, content and materials, as well as the type of message that the client wishes to convey. Artistic, corporate, tech-type of message that the client wishes to convey. Artistic, corporate, tech-savvy or trendy are good descriptions of style types.savvy or trendy are good descriptions of style types.

Color:Color: What colors will be used on the website for the background, banner, What colors will be used on the website for the background, banner, links, imagery and fontslinks, imagery and fonts

Shapes:Shapes: Thin or thick lines used as separators, curved or round edges Thin or thick lines used as separators, curved or round edges Imagery:Imagery: What graphics will be used to convey the primary message(s) of What graphics will be used to convey the primary message(s) of

the websitethe website Fonts:Fonts: The shape of the letters, such as Times New Roman or Arial The shape of the letters, such as Times New Roman or Arial

Sample WebsitesSample Websites

Please provide a minimum of 5 websites, for use Please provide a minimum of 5 websites, for use as examples in our preliminary design sketches. as examples in our preliminary design sketches. This step is This step is VERY, VERY IMPORTANTVERY, VERY IMPORTANT. . Please take the time to do this vital research.Please take the time to do this vital research.

Site 1: Site 1: Site 2: Site 2: Site 3: Site 3: Site 4: Site 4: Site 5: Site 5:

ColorsColors

What colors would you like for the What colors would you like for the background, the banner, the fonts, etc.?background, the banner, the fonts, etc.?

Primary colors:Primary colors: Banner colors:Banner colors: Font colors:Font colors: Content area (Light / dark):Content area (Light / dark): Background color / image:Background color / image:

Banner StyleBanner Style

Usually a sliding scale between “corporate or artsy”, and Usually a sliding scale between “corporate or artsy”, and “fun” or “serious” Describe how you want the site to feel, “fun” or “serious” Describe how you want the site to feel, in terms of style…in terms of style…

ARTSY

SERIOUS

MOVING

CORPORATE

STATIC

FUN

Banner Imagery & LayoutBanner Imagery & Layout

Font of the Banner text:Font of the Banner text: Tagline: Tagline: Number of images:Number of images: Layout:Layout:

Banner - 760 x 150

Image / logo ImageCompany Name

TaglinePhone Number

NavigationNavigation

Do you prefer left or top navigation?Do you prefer left or top navigation?

Content Area

Banner

Left Content Area

Banner

Top

Landing Page ?Landing Page ?

ShapesShapes

How do you want to divide up the specific sections of the How do you want to divide up the specific sections of the website?website? Thick linesThick lines Thin lines Thin lines

Do you want Do you want curved edgescurved edges to the tables, or to the tables, or straight, boxystraight, boxy like edges? like edges?

Curved Edges ?Boxy edges

Fonts: Choose your favorite one:Fonts: Choose your favorite one:

Arial Standard

Times New Roman

Comic Sans MS

VerdanaPlease note that there are other font choices which can be used…however they may not appear on every visitor’s computer. We strongly urge the client to stay with one of these 4 web-safe fonts. For a better understanding of web-safe fonts, please visit http://www.ampsoft.net/webdesign-l/WindowsMacFonts.html

Call to ActionCall to Action

This will be an incentive on the website that will This will be an incentive on the website that will encourage people to perform an action, such as: encourage people to perform an action, such as: Fill out a contact form with visitors’ information Fill out a contact form with visitors’ information Sign up for a newsletter Sign up for a newsletter Purchase a productPurchase a product

Examples: Examples: Enter a drawing to win a free product or serviceEnter a drawing to win a free product or service Sign up for our newsletterSign up for our newsletter Click here to offer suggestionClick here to offer suggestion

Click Here to Sign Up!

List of pagesList of pages

HomeHome About UsAbout Us ProductsProducts ServicesServices NewsletterNewsletter Frequently Asked QuestionsFrequently Asked Questions Contact UsContact Us Others:Others:

OtherOther

We will setup a Google Account for:We will setup a Google Account for: AnalyticsAnalytics AdwordsAdwords Webmaster toolsWebmaster tools Site mapSite map AppsApps

What is your preferred User Name:What is your preferred User Name: What is your preferred Password:What is your preferred Password:

MaterialsMaterials We request the client provide the following materials so We request the client provide the following materials so

that we may produce the design specified by this that we may produce the design specified by this document:document: Logo:Logo: Tagline:Tagline: Additional imagery, as described above if available.Additional imagery, as described above if available.

Content – We suggest that the client begin creating content for Content – We suggest that the client begin creating content for website during RWD design phase.website during RWD design phase.

Domain InformationDomain Information

We require domain registrar information:We require domain registrar information: Domain(s)Domain(s)

Name of registrar:Name of registrar: Website to login:Website to login: User Name:User Name: Password:Password:

Thank You!!! Thank You!!!