Design Revolution Sarasota 081020
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Transcript of Design Revolution Sarasota 081020
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Digital Native Nation
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Digital Immigrants Leading Digital Natives
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Medium as Message
When the primary means of storing and distributing information changes…
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Medium as Worldview
…our worldviews change!
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Comparing the Mediums
Dynamic
Open-Ended
Ephemeral
Intimate
Now
Messenger
Linear
Sequential
Permanent
Abstract
Historical
Content
Fluid
Fragmented
Transitory
Vicarious
Future
Impression
Interactive
Linked
Iterative
Virtual
Time-Morph
Experience
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Symbolic
Realistic
Conceptual
Convergent
Hacked/Moded
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Brain WiringOral
Non-linear, Holistic, Intimate, Relational
Linear, Sequential, Rational, Concept
Broadcast
Fluid, Fragmented, Emotional, Image
Digital/Interactive
Non-linear, Holistic, Systems Thinkers
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Then What? Revolution!
NEW DESIGN
New culture
New structures
New relationships
New language
New media
New perceptions
New worldview
New understandings
New psychology
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Low cost
On demand
Tailored
Interactive
Mass amateurization
Collective enterprises
Aha!
Active
Focus on the whole
High cost
On command
Mass Appeal
One directional
Exclusive
Star products
Ta Da!
Passive
Focus on a concept/
image
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Design Capabilities are a Commodity
Design Thinking is a Premium
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Modeling vs. Drawing
Simulation vs. Analysis
Data Rich vs. Concept Only
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The Design Subculture is going Mainstream
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Rapid Prototyping
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Design Economy
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2008
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2018
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The Difference is Nature not Nurture Workview and Worldview
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Peering into the Digital Future
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Maps of unexplored worlds are more about Art than Geography
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Where we are NOW
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Early Cinema Remediated Theater
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Before the dawn of the digital age we presented our brilliantly crafted predictions using a technology that was born at the turn of the LAST century.
Early digitalremediatesmultiple communicationtechnologies
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The PowerPoint presentation
Became the communication medium of choice. With this powerful new tool of the digital age we were able to fill up page after page with
•Bullet points•Cutesy clip art •Impossible to read font styles•In too many colors•Indecipherable charts and graphs•And long quotations that we were apt to read verbatim to our audiences.
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Digitizing the theme park
The Laugh FloorMidway Mania
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Innoventions
Our digital playground
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The limits of remediation
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We suffer TECHNOLUST
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We are constantly disappointed
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Set the new medium free
The next step
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From: Envisioning Emotional Epistemological Information by David Byrne
Digital as medium AND message
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Looking for digital landmarks
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Rearrange & Recombine
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Connect
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Constant Change
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Who are the digital explorers?
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James Moore: Concept Designer Walt Disney ImagineeringGraduate: Ringling & Florida Interactive Entertainment Academy
Digital Generation 1.1
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Seeing design through a digital lens
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Digital Generation 2.0
Allie Tankersley, age 12
Aspiring Actress
Social Networking Queen
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Real Digital Babies
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How will Digitalitychange designers?
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Digital design is mass mind
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To be digital is to be holistic
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Digital lives in the future
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What will a digitally designed world look like?
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Designers will be King
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Learning in a design world
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Fear of the amateurs
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Designers for life
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End of zero sum
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Welcome to the brave new world!
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