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Design Research: Going Digital December 2020 Design Ethnography Lab Industrial Design Department Institut Teknologi Bandung
Transcript of Design Research: Going Digital - ireyogya.orgireyogya.org/uploads/Design Research_ Going...
Design Research: Going Digital
Dec
embe
r 20
20
Design Ethnography LabIndustrial Design DepartmentInstitut Teknologi Bandung
Design Research vs. Human Centered-Design
UX/Design Research
HCD
● HCD is a methodology and process, which focuses on how to formulate the right problem to solve through series of activities. A prototype is built to learn deeper about the problem. Applicable to many fields
● UX/Design Research encompasses a variety of investigative methods used to add context and insight to the design process, the main goal of design research is to inform the design process from the perspective of the end user.
Design Thinking
Self-Ethnography
Ask people to self-document moments/behaviours/rituals of interest
They can document using their own tools , e.g: Instagram Story, Whatsapp Story
Design Thinking
Co-create to understand people’s values and thought-processes
Card Sorting
Asking people to arrange and categorize cards
This exercise sparks conversation about what matters most to the people
Also, start a deeper conversation about what he or she values and why
Design Thinking
Group Discussion
Taking a guided tour of our findings to evaluate analysis and find clarity
Design Thinking
Usability Testing
Uncover problem in the design, discover opportunities and learn about people behavior and preferences
Designethno.id@itbdesignethno
2020
