DESIGN REQUIREMENTS - Amazon Web Services...DESIGN REQUIREMENTS Have questions about your postcard?...
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DESIGN REQUIREMENTS Have questions about your postcard? Contact us at MovingLeads.com or call 303.443.0767 Final Size 4x6 5.5x8.5 6x11 Design Size (full bleed) 4.2 x 6.2 5.7 x 8.7 6.2 x 11.2 Safety Zone (all text and imagery within this area) 3.6 x 5.6 5.1 x 8.1 5.6 x 10.6 Address Area (must remain blank) 2.1 x 3.6 2.6 x 3.7 2.6 x 3.7 MARGIN = .2” BLEED = .1” 3.6 X 2.1” KEEP THIS AREA BLANK Indicia Here Moving Company Street address Anytown, State 00000 333-444-5555 CALL FOR YOUR FREE ESTIMATE www.movingcompany.com MOVING MADE EASY! We care about our clients and it shows. We’re here to help you have a stress-free move. Residential & Commercial Local & Long Distance Moves Storage & Packing Services In Business Since _____ Licensed & Insured PROOF KEEP CLEAR A great move, every time. Because we care about getting you there. 333.444.5555 LOGO HERE PROOF SAFETY ZONE 3.6 x 5.5” FINAL SIZE 4 x 6” DESIGN SIZE (includes .1” bleed on each side) 4.2 x 6.2” Export PDF With Settings: • Compression is at 300 DPI • “All Printer’s Marks” is unchecked • “Use Document Bleed Settings” is checked • The type must be outlined or submit your font files so the printer can view PDF with correct formatting. How to Outline Text: From the Selection Tool (Arrow on top left): 1. Left Click on the mouse and select the Entire Image or (CTRL + A) 2. Navigate to the drop-down window labeled “Type” (top of your application) 3. Select “Create Outlines” from the drop-down menu 4. SAVE as a new copy so that you can go back and edit the type on the original file. How to Include Font Files: 1. From InDesign, navigate to the drop-down window labeled “File” 2. Select “Package…” from the drop-down menu. A new window will open. 3. Click on “Fonts” from the options on the left 4. Select your font and hit “Find Font”. This will open a second window. 5. Select your font again and choose “Reveal in Finder” (“Reveal in Explorer” on a PC) 6. This will locate the font file in Finder (or Explorer) for you, which you are then able to drag into the same folder where you are keeping your design files.
Transcript of DESIGN REQUIREMENTS - Amazon Web Services...DESIGN REQUIREMENTS Have questions about your postcard?...
DESIGN REQUIREMENTS
Have questions about your postcard?Contact us at MovingLeads.com or call 303.443.0767
Final Size 4x6 5.5x8.5 6x11
Design Size (full bleed)
4.2 x 6.2 5.7 x 8.7 6.2 x 11.2
Safety Zone (all text and imagery within this area)
3.6 x 5.6 5.1 x 8.1 5.6 x 10.6
Address Area (must remain blank)
2.1 x 3.6 2.6 x 3.7 2.6 x 3.7
MARGIN = .2”BLEED = .1”
3.6 X 2.1”KEEP THIS AREA BLANK
Indicia Here
Moving CompanyStreet addressAnytown, State 00000
333-444-5555
CALL FOR YOUR FREE ESTIMATE
www.movingcompany.com
MOVING MADE EASY!We care about our clients and it shows. We’re here to help you have a stress-free move.
Residential & Commercial
Local & Long Distance Moves
Storage & Packing Services
In Business Since _____
Licensed & Insured
PROOF
KEEPCLEAR
A great move, every time.Because we care about getting you there.
333.444 .5555
LOGOHERE PROOF
SAFETY ZONE 3.6 x 5.5”
FINAL SIZE4 x 6”
DESIGN SIZE(includes .1” bleed
on each side)
4.2 x 6.2”
Export PDF With Settings:• Compression is at 300 DPI• “All Printer’s Marks” is unchecked• “Use Document Bleed Settings” is checked• The type must be outlined or submit your font files
so the printer can view PDF with correct formatting.
How to Outline Text:From the Selection Tool (Arrow on top left):1. Left Click on the mouse and select the
Entire Image or (CTRL + A) 2. Navigate to the drop-down window labeled
“Type” (top of your application)3. Select “Create Outlines” from the drop-down menu4. SAVE as a new copy so that you can go back
and edit the type on the original file.
How to Include Font Files:1. From InDesign, navigate to the drop-down window
labeled “File”2. Select “Package…” from the drop-down menu.
A new window will open. 3. Click on “Fonts” from the options on the left4. Select your font and hit “Find Font”.
This will open a second window. 5. Select your font again and choose “Reveal in Finder”
(“Reveal in Explorer” on a PC)6. This will locate the font file in Finder (or Explorer) for
you, which you are then able to drag into the same folder where you are keeping your design files.
Jennifer Long
TIPS FOR EFFECTIVE POSTCARD DESIGN
Have questions about your postcard?Contact us at MovingLeads.com or call 303.443.0767
Over the years we have worked with hundreds of movers and have seen many designs tested and tired. Below are our tips on what should be included for a successful design.
A STRONG VISUAL IS A MUSTAlways include your logo, and design with a color scheme and visuals that represent your company.
EMPHASIZE YOUR CONTACT INFORMATIONYour website and phone number should appear on both sides
ASK FOR THE ORDER! Tell them what they need to do next.
FRONT
DEMONSTRATE CREDIBILITYInclude logos to boost your trustworthiness:• Better Business Bureau• Trade association• License number
KEEP COPY TO A MINIMUMWhen adding copy, keep your mes-sage clear, concise, and impactful.
FOLLOW USPS GUIDELINESThe bottom 3/4” of the postcard is used by the USPS for barcoding. Text in this area cause the mail to be returned.
BACKWe often suggest
using a free estimate as an initial offer. Free estimates give
homeowners an immediate value
that isn’t dependent on them making a
purchase.
MAKE AN OFFER THEY CAN’T RESISTOffer something of extra value and stand out.
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ULTIMATE TESTDoes your postcard pass the two second test? Strip away words and only leave the image. Do you know who the postcard is from?
You have seconds to visually tell the homeowner that you are a mover. A picture of a your truck with logo or your truck with your crew is always the best image.
Find more information on design tips here.
