Design & Promote YouTube Training For College Of Dupage
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Social Media Knockout Series Round 4:
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Transcript of Design & Promote YouTube Training For College Of Dupage
Social Media Knockout Series Round 4:
o Best Practices For Creating Videoso Editing Videos To Add Branding & Calls To
Actiono Create & Optimize Your YouTube Channelo How To Upload & Optimize Videoso How to Embed Videos On Your Websiteo Where To Share Your Videos Besides YouTube
Topics Covered
o Most people would rather watch TV than read a book.o Did you know YouTube is the world’s second-largest search
engine? It is bigger than Bing, Yahoo and Ask combined.o More than 1 billion unique users visit YouTube each month. o Over 6 billion hours of video are watched each month on
YouTube—that's almost an hour for every person on Earth. o 300 hours of video are uploaded to YouTube every minute. o According to Nielsen, YouTube reaches more US adults ages
18-34 than any cable network.o http://www.factslides.com/s-YouTube
Some Video Facts
o Consider a tripod, external microphone, background, lighting, props
o Do keyword research before creating a videoo Check your competitorso What questions do your customers have?o Write your script and include keywords
Before You Start Recording
o Many choices of cameras, use the highest megapixel one you have.
o Set camera to best quality and 16x9 resolutiono Use an external mic for best audioo Start recording and review, You may want to do
a few takes.
Recording Your Video
o Use a green background and replace while editing with another background image or video.
o Lighting on green screen must be even, no wrinkles
o https://www.microsoft.com/en-us/store/p/the-simple-green-screen-app/9nblggh5pd24#system-requirements
o http://www.makeuseof.com/tag/how-to-do-green-screen-video-in-imovie-and-adobe-premiere/
Green Screen - Chroma Key
https://www.microsoft.com/en-us/store/p/the-simple-green-screen-app/9nblggh5pd24#system-requirements
https://www.microsoft.com/en-us/store/p/the-simple-green-screen-app/9nblggh5pd24#system-requirements
https://www.microsoft.com/en-us/store/p/the-simple-green-screen-app/9nblggh5pd24#system-requirements
Free
Windows - Movie Maker Apple – iMoviePremium Adobe Premier, ACDSee Video Studio, Final Cut Pro, Pinnacle Studio, Corel VideoStudio
Video Editing Programs
o YouTube max video length = 15 min.o Create cover slide that is branded and explains
videoo Add transitions and effects to make video more
interesting o Create last slide with contact info & call to actiono What do you want people to do next after
watching your video?
Editing Videos
o Collect up keywords in the Google Keyword Planner tool
o Export to Excel and sort by volumeo Check for keyword competitors in Google
(allintitle: keyword)o Define a list of 5-10 keywords, don’t forget to
use locations for local results
Keyword Research
o Start with your script, use keywords while talkingo Rename video file to include keywords, especially in
fronto Make sure keywords are in title, description and tagso Use keywords in your YouTube channel title and
description alsoo Use keywords when you share your videoso When adding a video to your website use keywords
in the url, title and description on that page
Where To Use Keywords
o Add branded header image 2560 x 1440 px image
o Add channel icon 800 x 800 pxo Use a keyword in your channel name and
descriptiono Use a header and profile pic that is renamed with
a hyphen between keywords like “French-language-lessons-Naperville.jpg”
o Add links to your website in your description
YouTube Channel Optimization
o .MOVo .MPEG4o MP4o .AVIo .WMVo .MPEGPSo .FLVo 3GPPo WebM
Acceptable File Types
● MP4 is best format ● 15 Minutes Max● 16:9 (1280 x 720)● 25-30 frames per second fps
Upload Video To YouTube
o Upload renamed video like “French-lessons-Naperville.mp4”
o Add a description using keywords, a call to action and website url
o Add up to 10 tagso Use a call to action at the end of the video with
contact info and what to do nexto If you have more than one video you may want to
create a playlist
Video Optimization
o Start with using keywords in your script and they will be in your transcription.
o https://support.google.com/youtube/answer/2734796?p=add_captions&rd=1
o http://otranscribe.com/
Video Transcription
o Under Share link you will find embed optionso <iframe width="560" height="315"
src="https://www.youtube.com/embed/ftnaU5e0xmQ?rel=0" frameborder="0" allowfullscreen></iframe>
o More embed options: https://developers.google.com/youtube/player_parameters
o Videos on your site are invisible to Google so make sure you add text to the page where video is shown
o Call to action? Like a popcorn trail to your prospects
Embedding Videos
o All social media profiles, don’t forget Google +o LinkedIn profile and company page, add it to
your website and share that webpage tooo On Facebook, upload the video directly— not a
link to YouTube
Where To Share
o Sure you can, but it comes at a risko An example: https://
www.buyyoutubviews.com/country-targeted-youtube-views.html
o Better to earn fame by creating great content that people will want to view and share with their friends
Can You Buy YouTube Fame?
o https://www.youtube.com/yt/playbook/optimization.html o http://
searchenginewatch.com/sew/how-to/2307785/5-youtube-video-optimization-tips
o http://www.designandpromote.com/seo-keyword-research-and-analysis/
o http://www.designandpromote.com/internet-marketing-chicago-5-ways-to-optimize-your-corporate-videos/
o http://newslatefilms.com/featured/top-35-video-submission-websites-upload-videos-2014/
o https://www.winxdvd.com/resource/best-youtube-size-for-uploading.htm
Resources
http://www.designandpromote.com/internet-marketing-chicago-5-ways-to-optimize-your-corporate-videos/
http://www.designandpromote.com/internet-marketing-chicago-5-ways-to-optimize-your-corporate-videos/
Design & Promote can help you search engine optimize your videos, add them to your website and get more views!
Next Seminars - http://designandpromote.eventbrite.com/
Any Questions?
