Design Principles for Social Change: UX for Good and Inzovu Curve
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Transcript of Design Principles for Social Change: UX for Good and Inzovu Curve
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Davide ‘Folletto’ Casali
DESIGN PRINCIPLES FOR SOCIAL
CHANGE
UX FOR GOOD
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UX Redirector Advisor
NIGHT.EU
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Manifesto Ibridima n i f e s t o i b r i d i . o r g
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@Folletto
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PART IUX FOR GOOD
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“Apply UX design to the most important problems in the world”
Jason Ulaszek
Jeff Leitner
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NO PROFIT PARTNERTO SPONSOR THE CAUSE
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10 DESIGNERSFROM ALL AROUND THE WORLD
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Discovery Synthesis Creation Validation
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FULL IMMERSION
2-3 DAYS 2-3 DAYS
GROUP SYNTHESIS
4 5 61 2 3
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CAN WE DESIGN THE COMMON GOOD?
2011
Chicago
StreetWise · Adler School · The Third Teacher · Cease Fire · Global Lives Project
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CAN WE ENRICH LIVES OF WORKING MUSICIANS?
2012
New Orleans
Grammy Foundation · New Orleans Jazz Heritage F. & F. · Clinton Global Initiative · MusiCares
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CAN WE GROW MINDFULNESS IN SCHOOLS?
2013
Vancouver
The Dalai Lama Center for Peace + Education
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CAN WE HARNESS FEELINGS TO END GENOCIDE?
2014
Kigali & London
Aegis Trust
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“”
Jason Kunesh, Obama For America
We came together as a team in a way that I haven’t experienced
anywhere else.
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“”
Marianne Prins, Van Horne Elementary School
I just witnessed an absolute explosion of ideas.
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PART IIRWANDA GENOCIDE
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500,000–1,000,000 RWANDANS KILLED
70% TUTSI
20% OF POPULATION
100 DAYS
1994
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19
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CAN WE HARNESS FEELINGS TO END GENOCIDE?
2014
Kigali & London
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– 40+ interviews with Aegis staff, locals, visitors, educators, counselors, experts and those impacted directly by genocide
– 500+ hours of primary and secondary research
– 90 flights completed across the world
– 3,124 post-its, flip-charts and pieces of paper
– 96 servings of french fries consumed in Rwanda
– Countless personal reflections and new friends
– 15 people forever changed
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“In my family, we never talked about the genocide It was too fresh in my parents’ mind”
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And you saved the life of the people I was planning on killing”
“You saved my life.
- Child of victims to teacher of mobile education
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“I came back and my grandmother says, I hope you got that Africa out of your system.
But at that moment, I realized it was there and growing.
So I moved my family here and opened a school” - KGM Visitor
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“Users go through the hard part, but then also the uplifting part
realizing some of the possibilities that are there” - Morley Hanson, Aegis Trust
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PART IIIINZOVU CURVE
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HopeReflectionPain Action
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Pain
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Reflection
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Hope
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Action
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“
”Prof. Dr. Tania Singer
People with a lot of empathy want to change that to compassion
so they don't get overwhelmed when confronted with suffering.
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EMPATHETIC Feeling
COMPASSIONATE Action
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The Inzovu Curve maps a prototypical journey of a person going through a transformative experience reaching a state of motivation and action.
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The word Inzovu means Elephant in Kinyarwanda, the native language of Rwanda.
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EPIPHANY
WILL
CONNECT WITH YOUR LIFE
MOTIVATION TO ACT
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AWARE TOURIST
EMPATHIC TOURIST
ADVOCATE CATALYST
GENOCIDE CHILDREN
FIRST GEN
AFFECTED RWANDANS
UNAWARE TOURIST
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“
”Bruno Munari
To complicate is easy, to simplify is hard. To complicate, just add,
everyone is able to complicate. Few are able to simplify.