Design Principles for PowerPoint. What is Multimedia? Text Graphics Sounds Animations Video.
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Transcript of Design Principles for PowerPoint. What is Multimedia? Text Graphics Sounds Animations Video.
Design Principlesfor PowerPoint
What is Multimedia?
Text
Graphics
Sounds
Animations
Video
Effective Visual Aids
Help audience
Help speaker
Add clarity
Four Design PrinciplesProximity
Group related items
Alignment Every element should have a visual connection
Repetition Repeat color, shape, texture, space
Contrast If not the same, make them very differentvery different
Proximity
The principle of proximity states that you group related items together.
Purpose To organize information To lead visual appeal To lead your eyes
No Proximity
ABC Company (970) 123-4567
Hsin-Te Yeh
111 Happy Road Greeley, CO
Proximity
Hsin-Te YehABC Company
111 Happy Road
(970) 123-4567
Greeley, CO
What to Avoid? (proximity)
Avoid too many separate elements on
one page.
Don’t create relationships with elements that don’t belong together.
Alignment
The principle of alignment states that nothing should be placed on the page arbitrarily.
Every item should have a visual connection with something else on the page.
Alignment Styles
No Alignment
ABC Company (970) 123-4567
Hsin-Te Yeh
111 Happy Road Greeley, CO
Alignment
Hsin-Te YehABC Company
111 Happy Road
(970) 123-4567
Greeley, CO
What to Avoid? (Alignment)
Avoid using more than one text alignment on the page. Don’t center some text and right/left-align
other text
Try to break away from center alignment if there is a paragraph.
Repetition
The principle of repetition states that you repeat some aspect of the design throughout the entire piece.
The repeated item could be a bullet, font, line, color, design element, format, etc.
Hsin-Te Yeh
ABC Company
111 Happy Road
Greeley, CO
(970) 123-4567
Hsin-Te Yeh
ABC Company
111 Happy Road
Greeley, CO
(970) 123-4567
More Repetition Little Repetition
What to Avoid? (Repetition)
Avoid repeating the same element so much on the page that it becomes annoying or over-whelming.
Contrast
The principle of contrast states that if two items are not exactly the same, then make them different.
Be BOLD about it!
How Can You Create Contrast?
Large type and small type (size)A thin line with a thick line (weight)Combination of fontsWith color – cool vs warm color
Contrast Examples
What to Avoid? (Contrast)
Low level of contrast Black & brown, red and pink Slightly different weights Similar typefaces
Typography
Two categories of typeface
Serif
Sans Serif
Serif
Serifs are the little “feet” or brushstrokes that we see on each letter
Assist the reader’s eye movement
Good for body text Most textbooks use a Serif typeface Palatino, Times, Garamond, etc.
Sans Serif
Without Serifs
Monoweight
Same weight for each letter.
Antique Olive, Franklin, Gothic, Arial, etc.
Good for headings
What to Avoid? (Typography)
More than 2 fonts on a page
ALL CAPS (except for emphasis)
What Type of Font?
2001 PT3 Summer Institute
2001 PT3 Summer Institute
What Design Techniques?
Level of Font Usage
Description Level Font size
Heading 1 44
Main Point 2 32
Sub Point 3 28
Below Sub Point 4 24
Rule 166 (177)
1 main idea or concept6 (7) points6 (7) words
Content is Key!
Content Organization Visual design
Organizing Content
Highlight key facts
Determine main message Heading
Select supporting facts Main points and sub-points
Describe needed graphics
Hope you know how to design your PowerPoint
Slides Now!
