Design Portfolio
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MADELEINE BELVALAn original portfolio of work
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1430 NW PETT YGROVE S T. APT. 403C | PORTL AND, OR | BELVAL@UOREGON .EDU | (425)301.1273
EDUCATION ACHIEVEMENTS
SKILLS
EXPERIENCE
Product Design, Bachelor of Fine Arts | 2014Business Administration MinorUniversity of Oregon | Eugene, OR | Portland, OR
University of Oregon Dean’s Scholarship | 2009-presentDeans List | Every Semester 2009-present
Computer SkillsAdobe Illustrator, Photoshop, InDesign, Rhino, SolidWorks, Keyshot, Dreamweaver, Microsoft Office
Design SkillsSketching, prototyping, CNC milling, computer aided design, moldmaking
NIKITA Clothing Internship | 2014-presentProduct development and marketing internship in which I have been introduced to inter-workings of a large, internationally distributed apparel/ action sports company and gained a thorough understanding of the product creation process.
Digital Craft Internship | Summer 2013Graphic design internship in which I was responsible for producing informational documents to explain laser cutter guidelines and file setup.
NapRabbit Sales| Summer 2012-presentTook a product from idea, to market. Designed NapRabbit ceramic napkin holder, analyzed costs of production, created a ceramic mold, produced a series of the product, formulated packaging, negotiated with buyer, met the buyer’s order, and successfully sold product at the Bellevue Art Museum in Bellevue, WA.
Design for America Internship | Summer 2013Part of a small self-motivated design team working to bring product MELO into implementation to create tangible social impact. MELO is a sensory environment for children with autism aimed at creating meaningful interactions in a classroom environment. Supported by Design for America through active mentorship, professional development opportunities, and financial resources.
Seoul International Design Competition | Summer 2010Short listed in the “Design for All” category
VOLUNTEERYouth Art Exhibit Team Member | Summer 2012Worked as part of a team to solicit and collect youth art for an exhibit at the Kirkland Summerfest; created a cohesive display of the work.
Assistant Youth Art Instructor | 2007-2009Planned lessons, supervised, and instructed children ages 6-13 on a range of mediums including painting, charcoal, and sculpture at HopeLink summer art camps.
Dell Social Innovation Challenge | Winter 2014Semifinalist
MADELEINE BELVAL
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1430 NW PETT YGROVE S T. APT. 403C | PORTL AND, OR | BELVAL@UOREGON .EDU | (425)301.1273
UsersUNDERSTANDING
Aqua Pod
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6 AM
12 PM
6 PM
12 AM
AM Ro
uteen
Isabe
lleCo
oks
Eat
Dinne
r
Lunch
Beach
Rest
Outdoor
Isabelle Enterta
ins Frien
ds in
the Co
urtyard
Outdoo
r
Play6 AM
12 PM
6 PM
12 AM
AM Ro
uteen
Isa
belle
Paint
s and
Garde
nsGabi
& Isabelle
Play Time
Isabelle Entertains Friends
Isabelle
Errands
Isabe
lleCo
oks
Eat
Dinne
r
PM Route
en
Rest
DAY IN THE LIFE
WEEKDAY
WEEKEND
MEET ISABELLE 45 year old artist/single mother
Lives in Sao Paulo, Brazil
10 year old daughter named Gabriela
Close bond with daughter
Love of the outdoors
Uses gardening as a time to gather inspiration and unwind
Fun loving personality
Most concerned with daughter’s personal growth
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6 AM
12 PM
6 PM
12 AM
AM Ro
uteen
Isabe
lleCo
oks
Eat
Dinne
r
Lunch
Beach
Rest
Outdoor
Isabelle Enterta
ins Frien
ds in
the Co
urtyard
Outdoo
r
Play6 AM
12 PM
6 PM
12 AM
AM Ro
uteen
Isa
belle
Paint
s and
Garde
nsGabi
& Isabelle
Play Time
Isabelle Entertains Friends
Isabelle
Errands
Isabe
lleCo
oks
Eat
Dinne
r
PM Route
en
Rest
DAY IN THE LIFE
WEEKDAY
WEEKEND
HOW CAN ISABELLE SHARE HER LOVE OF GARDENING WITH HER DAUGHTER?
SOLUTION: THE AQUA POD
PLAY LEARN GROW
PLAYFUL BURSTORGANIC FORMS, HARD AND SOFT MATERIALS, QUIRKY THEMES AND POPS OF COLOR
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PARENTS TEACH PROPER WATERING THROUGH OUTDOOR PLAYTHE PRODUCT FAMILYWater reservoir backpackWrist blasterColor-change plant targets (two varieties)
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Parents can fill the child’s backpack while they wear it
Water flow is adjusted by turning the front dial
Pushing the handle forward pulls water in, pulling back shoots water out
PARENTS PLACE THE COLOR CHANGE TARGETS IN APPROPRIATE AREAS OF THE GARDENMore water icons indicate plants that need more watering
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Social IssuesUNDERSTANDING
Bloom Shoes
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skilled manual labor
managerial& technical
service clericalagriculture
SECONDARY EDUCATION
unskilled manual labor
HOW CAN DESIGN BE UTILIZED TO KEEP GIRLS IN SCHOOL LONGER?
FEMALE EDUCATION SUB-SAHARAN AFRICAPRIMARY EDUCATION
unskilled manual labor
agriculture
50%
ONLY 28%
of girls in Tanzania DON’T complete their primary education
of girls in Tanzania complete their secondary education
WOMEN WITH SECONDARY EDUCATIONS HAVE GREATER JOB OPPORTUNITIES
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MEET KHADIJAH 13 year old girl living 10 Kilometers outside BabatiWalks 4 kilometers to school every dayIs supported financially by her brother who brings home $1.00 per dayHas almost grown out her only pair of shoes
WHY SHOES?
SHOES ARE OFTEN A REQUIRED PART OF SCHOOL UNIFORMS THAT MANY CHILDREN CANNOT AFFORD
SHOES PROTECT AGAINST HARMFUL PARASITES DURING LONG WALKS TO SCHOOL
EARLY PROTOTYPES
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spring cord lock (4):
1/8 polyurethane+40% regrind content:
elastic cord (86 in):
$0.16
$2.30
$0.08
$2.54
ONE SIZE FITS ALL
Extremely low cost, minimal footwear for girls that utilize a series of folds and a lacing technique that accomodates sizes 4-12 and adapts to changing foot sizes
THE SPECIFICATIONSCapable of being locally producedRelies on a single die-cut machine partMade of partially recycled rubber
12 11 10 9 8 7 6 5 4
ONE SHOE THAT FITS US WOMEN’S SIZE 4 TO SIZE 12
Project in collaboration with Scott Warneke and Bryn Swain
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Time FrameUNDERSTANDING
Linky Animals
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ASSEMBLE OR CREATE
GIVEN ONE WEEK...Tasked to design and produce a line of toys for a hospital in India
THE SPECIFICATIONSEasily cleanedInexpensive to produceFlat-packable
Project in collaboration with Daryle Hawkins
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ASSEMBLE OR CREATE
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ProductionUNDERSTANDING
NapRabbit
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EXPERIMENTAL PRODUCTION PROCESSESThe mold for the NapRabbit was produced through direct CNC milling plaster stock to quickly, and accurately produce a mold for slip-casting
THE SPECIFICATIONSSlip-cast from colored porcelain slipLaser cut tagsCustom made napkinsSold at the Bellevue Art MuseumAvailable in two colors
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Human FactorsUNDERSTANDING
Salt & Pepper With A Twist
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COMFORT AND MOTIONDeveloped a salt and pepper shaker and that utilizes an entirely unique motion and combines the seasonings into a single, elegant object
PACKAGING CONSIDERATIONSClearly displays the logo and titleFrosted plastic hints at the form insideString handle mimics the way the object is held
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Brand IdentityUNDERSTANDING
Falling SkyTaster Tray
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Brand Identity
FALLING SKY BREWERYBrewery and brew house located in Eugene, OR
Tasked to create a product to be used in the brew house to convey the brand identity of Falling Sky.
THE CERAMIC TASTER FLIGHTSlip-cast porcelain for easy cleaningStackableSilver oxide glazed numbers that key to existing ID cards
Project in collaboration with Katie Lee
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Visual CommunicationUNDERSTANDING
Various Projects
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TASKED TO CONVEY COMPLEX INFORMATION USING ONLY INFOGRAPHICS
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Let’s Talk file setupLASER CUTTING
create cut lines from hand-drawn artwork
Interior Cuts= R:255, G: 0, B:0
Etch Lines= R:0, G:0, B:0Leave a 1/8” boarder between your design and the edge of the artboard
LET’s Talk analogue source material
All text must be converted to outlines with the minimum line weight
When saving as a PDF, make sure to preserve editing capabilities
Exterior Cuts= R:0, G: 255, B:0
SizeVECTOR
FILE SETUP
DRAWINGTO
VECTOR
FILE TYPE Stroke color Text
SERIES OF passes// SLOW CUT SPEED SINGLE Pass// FAST CUT SPEED
LET’S TALK VECTORS(Illustrator, CAD, Corel Draw)CUT
VSETCH
.ai
.dwg .pdf .eps
24”
12”
LET’S TALK DIGITAL IMAGESTurning Artwork and photographs in to laser engravings IMAGE OPTIMIZATION
Choose photos with good resolution, brightness, focus, contrast, detail, and definition. We will work to make sure your image is optimized for engraving
Photographs, and artwork can be engraved into a variety of materials creating an engraved relief
Value determines laser power(black=full power)Higher power=deeper cuts
RASTERENGRAVING
Black fills create solid, dimensional etchings
� ��� � ������� �������
Red strokes cut all the way through the material along the inside of a design
Green strokes cut all the way through the material along the outside of a design
Black strokes create simple outline etchings
Stroke Fill/StrokeAlways use the minimum line weight (AI=.001)
Both fills and strokes can be used to create engravings. Any size stroke can be used to engrave lines with specific thicknesses through multiple passes
~300 dpi resolution is preferred
Cut lines can be created from silhouette drawings or images. Submit a high contrast image, if hand-drawing, sharpie on white paper is idealVector lines will be generally accurate but not as accurate as drawing the image in a graphics software
Hand-Drawing Digital Conversion Final Cut Piece
*Digital conversion subject to small fee
.jpg
.tif
HIRED BY DIGITAL CRAFT PDX TO CREATE INFORMATIONAL DOCUMENTS THAT UTILIZE INFOGRAPHICS TO READ AS WORKS OF ART
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LOGOS
bl m.
A collection of logos for personal projects, individuals, and businesses.
THE MELO LOGODesigned a logo for a product venture/company as well as developed icons/navigation tools for the companies web presense