Design One - Assessment II
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Transcript of Design One - Assessment II
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The impact of technological and social transformations
STUDENT ID:28166515
Enhances the user’s participation and associated with digital economies
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Structure• Information age introduction
• Identifies the research topic
• Definition of digital economy
• Case study: WeChat in China• Influence 1 :New forms of users’ participation• Influence 2 :The impact on digital economics
• Conclusion
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Information age• The exhibition of technologies development
• The BBC as the initial media company has undertaken the broadcast technologies in 1922
• In 1953, the Queen Elizabeth’s coronation was recorded by the first camera zoom lens
• Social media becomes new emerged communication pathway on the people society practices (Dewan and Ramaprasad, 2014)
(Information Age Exhibition of Science Museum, 7 DEC 2016, Photo made by Zhujun Chen)
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The phenomenon of transformation • “85% of consumer” prefer to undertake communication with
companies on social media platform (Nail, 2009, cited in Rydén, Ringberg and Wilke, 2015, P1)
• Dellarocas, and Godes (2013) indicated that the companies mostly have undertaken new media technologies as its business strategies approach on economics area (cited in Rydén, Ringberg and Wilke, 2015)
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Definition of digital economy• “benefits 315 million Europeans” (European Commission, 2016)• The users could participate various online activities on different
media platform The different between traditional media & new media (Strategic direction, 2016) • New media : manage personal interests & economical
spending• Traditional media : high spending & various restrictions
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However…..• The individuals and organisations not accommodate this
technologies shift (Baker, 2012)
• User participation is one of the significant challenge, which identified by the Engineering and Physical Sciences research council (Research et al., 2016)
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Case Study: WeChat in China• WeChat reached over “762 million people” in March 2016• The integration function of WhatsApp and Facebook (Lien and Cao, 2014)• https://www.youtube.com/watch?v=cYDLL0oS2uk
"One day of WeChat" (WeChat, 2016)
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New forms of users’ participationIt’s the opportunities to:• the individuals express diverse perspectives in social media• the companies expand consumer scope and facilitate market
share (Deuze, 2007, cited in Van Dijck, 2009, p43)
YouTube platform familiar with WeChat :• it changed its business model to "vertical integration of search
engines focused on content, social networks and advertising" and effectively introduced it into the community(Van Dijck, 2009)
(YouTube, 2017)
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However…• The users’ participation is “an ambiguous concept (Van Dijck,
2009)
• With the high participation in social media, the people are reducing the face to face communication pattern
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“The WeChat lifestyle for elderly users”https://www.youtube.com/watch?v=2VWqPU2D-Sw
“The WeChat lifestyle for elderly users” (WeChat, 2016)
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The WeChat - ”Connecting every group”
• Only 1% users of the age range of 55+ elderly people have active in WeChat platform (WeChat, 2016)
• The digital technology has provided a convenience pathway for the elderly users‘ to enhances their media participation
Restriction :[…], which relative with the user and non-user’s personal conditions, such education, religion etc.
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The impact on digital economics• https://www.youtube.com/watch?v=uiAvMOtHARY
“Transforming Business" (WeChat, 2016)
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• […]shifting the business models towards the users’ participation understanding and producing activities
• […]impact on the traditional services, cooperation in economics (European Commission, 2016)
• Attract the non-users’attention, […] potentially become active users
• However…
• Rydén, Ringberg and Wilke (2015) has questioned whether this technological transformation impact could lead to fundamentally changing in digital economies.
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Conclusion• As fundamental element of media platform development, which
different with traditional media in economics.
• It is technological approach to enhances the participation of users
• It has generated the new business model in digital economics
• Achieve the non-users to users’ transformation in media platform and the companies could obtain certain benefits
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References• A new democracy for new media: challenges to traditional media and adapting to modern consumers. (2016). Strategic Direction, [online] 32(11), pp.7-9. Available at:
http://www.emeraldinsight.com/doi/full/10.1108/SD-08-2016-0123 [Accessed 4 Jan. 2017].
• Baker, R. (2012). Brands ready campaign to boost digital economy - Marketing Week. [online] Marketing Week. Available at: https://www.marketingweek.com/2012/04/23/brands-ready-campaign-to-boost-digital-economy/ [Accessed 3 Jan. 2017].
• Lee, E. (2014). Digital communication & social action | Communities and Culture Network +. [online] Communitiesandculture.org. Available at: http://www.communitiesandculture.org/projects/interrogating-the-complexities-of-digital-communication/ [Accessed 4 Jan. 2017].
• Lien, C. and Cao, Y. (2014). Examining WeChat users’ motivations, trust, attitudes, and positive word-of-mouth: Evidence from China. Computers in Human Behavior, [online] 41, pp.104-111. Available at: http://www.sciencedirect.com/science/article/pii/S0747563214004671 [Accessed 4 Jan. 2017].
• Research, C., Economy, D., Research, D. and Network+s, D. (2016). Digital Economy Network+s - Research Councils UK. [online] Rcuk.ac.uk. Available at: http://www.rcuk.ac.uk/research/xrcprogrammes/digital/research/digital-economy-network-s/ [Accessed 3 Jan. 2017].
• Research, C., Economy, D., Theme, A. and Areas, D. (2016). Digital Economy Theme Challenge Areas - Research Councils UK. [online] Rcuk.ac.uk. Available at: http://www.rcuk.ac.uk/research/xrcprogrammes/digital/about-the-digital-economy-theme/digital-economy-theme-challenge-areas/ [Accessed 4 Jan. 2017].
• Rydén, P., Ringberg, T. and Wilke, R. (2015). How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media. Journal of Interactive Marketing, [online] 31, pp.1-16. Available at: http://www.sciencedirect.com/science/article/pii/S1094996815000183 [Accessed 4 Jan. 2017].
• van Dijck, J. (2009). Users like you? Theorizing agency in user-generated content. Media, Culture & Society, [online] 31(1), pp.41-58. Available at: http://s3.amazonaws.com/academia.edu.documents/33073747/Users_like_you.pdf?AWSAccessKeyId=AKIAJ56TQJRTWSMTNPEA&Expires=1483927649&Signature=%2B5tZjwhBrE%2F9wAFGTGfXDeffSmA%3D&response-content-disposition=inline%3B%20filename%3DUsers_like_you_Theorizing_agency_in_user.pdf [Accessed 2 Jan. 2017].
• Ye, Y. and Lin, L. (2015). EXAMINING RELATIONS BETWEEN LOCUS OF CONTROL, LONELINESS, SUBJECTIVE WELL-BEING, AND PREFERENCE FOR ONLINE SOCIAL INTERACTION1,2. Psychological Reports, [online] 116(1), pp.164-175. Available at: http://journals.sagepub.com/doi/abs/10.2466/07.09.PR0.116k14w3 [Accessed 4 Jan. 2017].
• European Commission, (2016). Infographic - Online Platforms: at the heart of the Digital Economy. [image] Available at: https://ec.europa.eu/digital-single-market/en/news/infographic-online-platforms-heart-digital-economy [Accessed 3 Jan. 2017].
• Sciencemuseum.org.uk. (2016). Information Age. [online] Available at: http://www.sciencemuseum.org.uk/visitmuseum/Plan_your_visit/exhibitions/information_age [Accessed 7 Jan. 2017].
• WeChat, (2016). One Day of WeChat. [video] Available at: https://www.youtube.com/watch?v=cYDLL0oS2uk [Accessed 3 Jan. 2017].
• WeChat, (2016). The WeChat lifestyle for elderly users. [video] Available at: https://www.youtube.com/watch?v=2VWqPU2D-Sw [Accessed 4 Jan. 2017].
• WeChat, (2016). WeChat: Transforming Business. [video] Available at: https://www.youtube.com/watch?v=uiAvMOtHARY [Accessed 4 Jan. 2017].
• YouTube, (2017). YouTube Logo. [image] Available at: http://only 1% users of the age range of 55+ elderly people have active in WeChat platfor [Accessed 9 Jan. 2017].