ASSIGNMENT“DESIGN

OF WORK

ORGANIZATION”

 Designing the Organization of

“ Book Cafe”

Business : Book Café: The ExoticaAbout the business : The café will have exotic coffees and the collection of most popular books. Also the dishes and food will be served keeping in mind the health conscious crowd with no compromise in taste and quality and at affordable price keeping in mind the target group for the café.The book café is a café located in Patiala city (Punjab). This café is strategically located in Patiala because of the young crowd in Patiala due to many colleges in the city and also because of market gap arising due to no such café opened yet in the city .

Objectives: The main objective for the business is to provide best experience to the young crowd with the soothing combination of Books, Coffee, healthy food and relaxing music. This will be a commercial café run for profit of stakeholders.

Canvas Business model

Made on : https://canvanizer.com/slideshow/qEK0gf2GJJ0

Canvas Business model

Made from Canvaniser.com Link: https://canvanizer.com/slideshow/qEK0gf2GJJ0

Structure of organizationIn beginning i.e. In 2015, the café will be operated by just three partners i.e. me and my two friends.

The initial capital required will be funded in the ratio as mentioned:• Me( Kritika) – 50%• Aaditya - 30%• Sahil-20%

The profits will also be distributed in the same ratio as investment.

The work burden will be equally divided in beginning and the work will be individually exhaustive and mutually exclusive.

January 2015 to December 2015

Aaditya (Manager /

Store keeper)

Procurement

Inventory manageme

nt

Finances

Kritika(Cook)

Cooking

Serving

Sahil(Event

organisation/Promotion)

Books managing

In-house promotional

events

Marketing through social media

Structure of organization (3 People)

January 2015 to December 2015

Structure of organization (3 People)Aaditya Manager/Store keeper

Procurement

Of daily vegetables, grocery items, other items of daily operation

Finances Maintaining bill book, collection of bill amount by customers, managing accounts of café, payment to vendors etc..

Inventory Management

Keeping a record of inventory and time to time updating the material required.

Kritika Cook

Cooking Cooking meals ordered by customers, making arrangements of cooking

Serving Serving in the café

Sahil Events Event organizer and promoter

Marketing through social media

Marketing and updating the activities, shows and other events going on through social media

Books managing Maintaining the record of books, new purchases etc

January 2015 to December 2015

Structure of organization( 30 people) After one year of successful functioning of the café, the plan will be to expand the model and also duplicate the model at two different locations.

They staff or employees will be gradually increased to 30 (15 at each café)

The two locations of the café would be Patiala (existing one) and Ludhiana( new location) again strategically planned keeping in mind the target group and the market gap and opportunity for the business model success .

The company at this stage will have a strength of 31.

This includes me serving as chairman of the company (being the maximum capital investor ) and the other two partners will be operating as the GM of the café of two locations

The GM’s will have the responsibility of overall co-ordination of work of café at their locations and convey the same to chairman.

January 2016 to December 2017

Chairman

(Kritika)

GM (café 1)

(Aaditya)

Finance Dept.

Operations Dept.

Marketing and HR Dept and

event management

Dept.

GM (café 2)

(Sahil)

Finance Dept.

Operations Dept.

Marketing and HR and

event managemen

t Dept.

January2016 to December 2017

Structure of organization

(30 People)

Finance head (1)

Payment to vendors and Expenses of café management and maintenance •1

Bills paid by customers and Account management•1

Marketing and HR and event management

(1)

Event organization and marketing• 1

Café marketing and Staff management and Making schemes for customer engagement•1

Operations head (1)

Procurement and Inventory management •1

Serving• 1

Cooking•3

Housekeeping•1

Books management, purchase etc.• 1

January2016to December 2017

Structure of organization (30 People)

Chairma

n

Café 1

Café

Marketing and HR and event management (2)

Finance Dept

Operations Dept

Expenses of café management (2)

Payment to vendor(1)

Maintenance (1)

Making schemes for customer engagement (2)

Café marketing and Staff management (1)

Event organization and marketing (3)

Cooking (5)

Serving (3)

Procurement and Inventory management (1)

Bills paid by customers and Account management (1)

Housekeeping (2)

Books management, purchase etc (2)

January 2018 to December 2019 (50 people )

STEP 1 : GETTING STARTED

STEP 2 : STRATEGIES

STEP 3 : STRUCTURE

STEP 4 : PROCESS & PEOPLE

STEP 5 : COORDINATION & CONTROL

STEP BY STEP

APPROACH

The initial stages for the company will be analyzer without innovation and will not lead to much innovation

Further, certain innovations in terms of events organized, musical nights etc could be lead

THE STRATEGY

The Goal Space

For ideal working of an organization, the company must focus on both i.e. efficiency and effectiveness of working.

But in the beginning, my café lies in quadrant A, since initially there is lack of manpower, market build etc but as we expand after 2 year the company moves to quadrant C , showing high effectiveness but still lack of efficiency

The alternative organizational configuration of a firm

The configuration will be Simple configuration to divisional configuration towards matrix configuration respectively with growth of organization, expansion and multiple chain structure .