OPS Forum 25.06.2010 OPS/EOP Collaboration for EO Connectivity
Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the...
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Transcript of Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the...
![Page 1: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/1.jpg)
Design of Products and Services*
OPS 370
*Note much of the material from this chapter is NOT in the textbook
![Page 2: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/2.jpg)
“You have to have products that sell”
Product Design is a Business Issue
“We are really pleased with our revenues but our goal isn't to make money. It sounds a little
flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are
operationally competent, we will make money”Jonny Ive, Apple Sr. VP of Industrial Design to British Embassy Creative Summit, July 2012
Unknown Attribution
![Page 3: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/3.jpg)
Why Firms Develop New Products
• 1. Competitive Advantage
• 2. Market Share Gain• 3. Higher Profitability• 4. Enhancement of
Brand• 5. Faster Competitive
Response• 6. Improved Operating
Cost & Resource Utilization
![Page 4: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/4.jpg)
Competitive Advantage
![Page 5: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/5.jpg)
Market Share Gain
![Page 6: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/6.jpg)
Higher Profitability
![Page 7: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/7.jpg)
Enhancement of Corporate Image and Brand Name
![Page 8: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/8.jpg)
Faster Competitive Response
?
![Page 9: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/9.jpg)
Single Item (Industry)Product Life Cycle
![Page 10: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/10.jpg)
Lower Ops $ and Better Utilization of Capacity
![Page 11: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/11.jpg)
Radical and Disruptive Innovation
• Radical Innovation:
• Disruptive Innovation:
![Page 12: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/12.jpg)
Examples of Disruptive New Products
![Page 13: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/13.jpg)
Elements of Product Design: Mass Customization
![Page 14: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/14.jpg)
Elements of Product Design: Design for Production
(Manufacturability) and Rapid Prototyping
• Design for manufacturability:
• Rapid prototyping:
![Page 15: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/15.jpg)
Elements of Product Design: Design Simplification
(a) The original design
Assembly using common fasteners
![Page 16: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/16.jpg)
Design Simplification
(a) The original design
Assembly using common fasteners
(b) Revised design
One-piece base & elimination of fasteners
![Page 17: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/17.jpg)
Design Simplification
(a) The original design
Assembly using common fasteners
(b) Revised design
One-piece base & elimination of fasteners
(c) Final design
Design for push-and-snap assembly
![Page 18: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/18.jpg)
Standardizing parts among different products at Ford
Product # before # after Savings/veh• Air filters 18 5 $0.45• Carpet 9 3 $1.25• Cigarette 14 1
lighters & $1.16• Trunk carpet 7 1
Annual savings = $3M + $9M + $5M
= $17M
![Page 19: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/19.jpg)
Environmentally Friendly Designs
![Page 20: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/20.jpg)
Where Do New Product Ideas Come From?
Traditional sources:• customer surveys
• analyzing warranty claims, customer complaints
• surveys of suppliers, distributors, and salespersons
![Page 21: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/21.jpg)
Modern Sources• Benchmarking
–comparing product/service against best-in-class
• Reverse engineering–dismantling competitor’s product
to improve your own product• Early Supplier Involvement (ESI)
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Customer Choice Analysis
![Page 23: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/23.jpg)
Product Reliability Analysis
An approach for assessing the overall integrity of a product based on the configuration of its
components
![Page 24: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/24.jpg)
Product Reliability Analysis
![Page 25: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/25.jpg)
Quantifying Reliability
![Page 26: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/26.jpg)
Quantifying Reliability
![Page 27: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/27.jpg)
Quantifying Reliability
• What Is the Reliability of the Product Below? (Component Reliabilities Shown)
A(0.9)
B(0.95)
C(0.9)
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Quantifying Reliability
• How to Improve Reliability?– Add Redundancy!
A(0.9)
B(0.95)
C(0.9)
![Page 29: Design of Products and Services* OPS 370 *Note much of the material from this chapter is NOT in the textbook.](https://reader035.fdocuments.us/reader035/viewer/2022062802/56649ea95503460f94badbb7/html5/thumbnails/29.jpg)
Quantifying Reliability
A(0.9)
B(0.95)
C(0.9)
Backup to A(0.8)