'Design, make and service in a digital world - A Siemens perspective ...

‘Design, make and service ina digital world - A Siemensperspective on Industry 4.0’Growing your Service Business in an age of digital disruptionBrian Holliday - Managing Director, Siemens Digital Factory

BrianHolliday01

Restricted © Siemens AG 2016

09.07.2016 Siemens PLM Software

TIPC


09.07.2016 Siemens PLM Software

• The industrial digital transformation impacting design,

manufacturing and service

• Industry 4.0 and the ideas it introduced

• The digital factory and our journey so far

• Making data work better for our service organisation


09.07.2016Page 5 Siemens PLM Software



Siemens Traffic



Digitalizationchanges

everything

Page 10



Digitalization Changes Everything, EverywhereThe pace of technological advances is fueling digital transformation

DRONES

3DPRINTING

INDUSTRIALROBOTS

SENSORS

SMARTPHONES

COST PER UNIT

2013

2014

$40,000$100

2007

2014

2007

2007

2007

2014

2007

2015

The cost of key technologies is falling

Cost of technology200

100

10

1

0

$ PER 1 MILLION TRANSISTORS

Source: Accenture Technology Vision 2015

Transistor density

’92 ’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ‘13 ’14 ’15 ’16

Source: Leading Technology Research Vendor

$100,000$700

$550,000$20,000$30,000

$80$449

$10

100000

10000

1000

100

10

1000000

1000 TRANSISTOR COUNT

Implications of Moore’s Law

© Siemens AG 2016

25.-29. April 2016Seite 13 siemens.de/hm16

Productdesign

Productionplanning

Productionengineering

Productionexecution

Services

Manufacturers with the longest lead times and most complex products have the most to gain

Digitalization is also a vehicle for newer, more agile companies to leap ahead of existing market leaders

© Siemens AG 2016


Man

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Indu

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elem

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The Future of ManufacturingIndustry 4.0

Increase efficiency1 Shortertime-to-market

2 Enhance flexibility3

• Shorter innovation cycles• More complex products• Larger data volumes

• Individualized massproduction

• Greater market volatility• High productivity

Increasingcompetitiveness

• Energy and resourceefficiency are decisivefactors of competitiveness

Production network

Flexible value chains withinformation available in realtimeacross company boundaries

1

Fusion of virtual and real world

Integration of product design andproduction engineering for shortertime to market

2

Cyber-physical systems

Modular production unitswith complete and consistentvirtual image

3

The digital model is always up-to-date and is extendedover the entire lifecycle

• Software / Informatics

• Mechanics

• Electronics

• Automation, HMI

• Safety, security

Cyber-physical system (CPS)

Physical production

facility

Digital model

• Maintenance

• Location, identity…• Status• SW Version• Interfaces

Contains all the information…

+

ServicesProdiuctionPlanningDesign Engineering

© Siemens AG 2016


Industrial communicationIndustrial software and automation

Industrial servicesIndustrial security

© Siemens AG 2016



Productdesign

Productionplanning

Productionexecution

Services

© Siemens AG 2016


Productdesign

Productionplanning


Productionexecution

Services

Suppliers

© Siemens AG 2016


Productdesign

Productionplanning


Productionexecution

Services

Suppliers

Outdated designsoftware limits

productpossibilities and

hamperscompetitiveness.

SOLUTIONConvergentmodeling for

additive

© Siemens AG 2016


Productdesign

Productionplanning


Productionexecution

Services

Suppliers

© Siemens AG 2016


System Driven Product DevelopmentFrom disconnected models and data …

3D SIMULATION

CFD SIMULATION

1D SIMULATION

Customer Usage data

Simulation data

Test data TEST MODELING

Historical data

© Siemens AG 2016


System Driven Product Development…to a performance Digital Twin

3D SIMULATION

CFD SIMULATION

1D SIMULATION

Customer Usage data

Simulation data


Historical data

© Siemens AG 2016


3D SIMULATION

System Driven Product Development… enabling Predictive Engineering Analytics

CFD SIMULATION

1D SIMULATION

Customer Usage data

Simulation data


Historical data

© Siemens AG 2016


Productdesign

Productionplanning


Productionexecution

Services

Suppliers

Digital twin ofthe product

© Siemens AG 2016


Productionplanning


Productionexecution

Services

© Siemens AG 2016


Production Productionengineering

Productionexecution

Services

© Siemens AG 2016


Totally Integrated Automation PortalYour Automation Gateway to the Digital Enterprise

SIMATIC NETIndustrial

Communication

SIMATIC IDENTIndustrial

IdentificationSIMATIC

Distributed I/OSINAMICS

Drive Systems

SIRIUSIndustrialControls

SIMATIC WinCCSCADA System

SIMATICControllers

SINUMERIKCNC

SIMOTIONMotion Control

Common Data Management

Security Integrated

DiagnosticsIntegrated

SafetyIntegrated

• Data, diagnostics, safetyand security is fullyintegrated

© Siemens AG 2016



Productionexecution

Services

© Siemens AG 2016


Production Services

Maximizeprocess

efficiency

Improvecybersecurity

Optimizeenergy consumption

Increaseavailabilityof components

MindspherePlant

Performance

© Siemens AG 2016


Production ServicesMindsphere

PlantPerformance

OmneoProduct

Performance

Lifecycle &Data Analytics

© Siemens AG 2016


“The UK’s OEM team connects the UKMachine builders to Siemens technology.

Our aim to help the customer reduce thedesign, development and machine build costswithin their business, while producing world

class machines to take to market.”Marc Booth,

OEM BusinessDevelopment Manager

© Siemens AG 2016


Innovative machine concepts

Define the requirement and performance criteria

Use our people, tools and products to reduce thecustomers development time and cost

Machine Green Light State &Optimize machine performance

Reduce the machine assembly time

2 3 4 5

1Power Up

Concept

Define the UserRequirementsSpecification

Design

Build

“We coach, mentor and up skill ourcustomers around the Siemenstechnology so they own their

machine process”

© Siemens AG 2016


Reduced complexity…… reduce our customers machine complexitythrough connectivity of techology

Individualized production……use the technology to gain the technical edge in themarket place

Reduced development costs……by creating a right first timeculture and Utilizing our tools,apps and industry knowledge

© Siemens AG 2016


Asset finance from Siemens Financial Services

helps foster growth and sustainability in retail

Packaging.

TRAK-RAP

Lancashire based machine manufacturer TRAKRAP provides energy efficient packaging solutions to theretail sector. The firm’s patented wrapping system uses 90% less energy and 70% less wrapping film thantraditional shrink wrapping by removing the requirement for heat tunnels

© Siemens AG 2016


Industrial Products Manufactured in Congleton

Today drives up to 22 kW are designed and manufactured at Congleton

MM4

MICROMASTER420/430/440

SINAMICS

G110

SIMATICET200P

SINAMICSG120

SINAMICS

G120D

SINAMICS

G110D

SINAMICS

G120P

SINAMICS

G120C

SINAMICS

G110M

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