Design Justif ication

Module Name: Final Project

Prepared for: Joel Louie

Prepared by: Roy Ling

24 November 2007

Roy Production T 138 169 447 47 royimd@gmail.com

Roy Production

Table of Contents

TV Delivery 3

Online Poll 3

The advantage of TVC 3

Concept 4

Visual Style 6

SFX and Music 7

Content 9

1. Run away 9

2. Arrive 10

3. One Day Tour 13

4. First Career 14

5. Send Money Home 15

6. Suspect 16

7. Fighting 17

8. Illegal Resident 18

9. Go Exile 19

Production Summary 20

Design Justification i

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TV Delivery

This project is designed for television broadcast, it is

around 15 Minutes. it requires a television which

connect to cable network. nothing popular than that.

it also can be broadcast on public media and online.

Online Poll

An worldwide online poll have show a statistics of

hours per day that people going to watch. think

about after average 8 hours working. and 8 hours

sleeping. there are about less than 8 hours free to

entertain include eat. watching TV has become the

part of their life.

New media TV has be introduced into families

recently, a research just released by Motorola and

conducted by StrategyOne has show 45 percent to

half of broadband user in Western Europe watch

television via web. this is a new advertising field.

The advantage of TVC• It can be delivered worldwide through the most

popular home device, like TV set and computer.

and outdoor device like mobile TV on

transportation and external LED screen.

• No input device required, watching TVC is not an

optional choose. audience can not switch and skip

the program.

In conclusion, TV is an open device that is the most

close media to people in daily life. compare to other

media like web and poster, it is more active which is

more interaction and less technique which does not

require for expensive equipment and network. it is a

fast, broad, and cheaper way to achieve the

advertising purpose.

Design Justification ii

Roy Production

Concept

Again, my primary concept in theoretical is

“The less sense of belong is, more migrant are

going to be aberrance.”

This is not a my words, an analysis from the article

“The Psychology of Rural Workers”, my project

proposal have already explain the method. In this

article, I will illustrate the process.

Everyone has a sense of belonging, it depends on

the extent of feeling to the community and society.

obviously, migrant are weak sense of belonging. this

is objective feeling and existing around world, it is not

a interesting topic, but why I am put the ordinary

topic on the desk is their are extraordinary treatment

to the migrant and it becomes a crime loop that lead

the migrant to a very bad situation. The treatment

can be summarized as discrimination, some people

think it is just a attitude. whatever it is, the treatment

is government lead and represent on society.

What the treatment is? in policy, rural workers do not

share the social security welfare. some occupation

are restricted, also their are resident permit block you

out of legal settle down. On public media, news and

TV program have clear identify the offender is

migrant and warning people to keep away. It destroy

the visualize of migrant, directly cause

preconception.

Photo by Roy

Design Justification iii

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What migrant feels, especially rural workers? most of

the rural workers are less educated and their social

structure are more simple than urban. the different

treatment would straight change their attitude and

behave. people are on the way to be civilization. this

is a progress and can not be stopped. During to

urbanization, more rural dwellers will become urban

dwellers, this certain method have be proved by

western society for many years.1 but now urban

people seemly have not ready accept their new

citizenship. They discriminate peasant, excluded their

activity in city.2

What if I was treatment like a criminal or a slave, and

I am less educated which means I don’t know how

to protect myself3, I will feel helpless, loneliness,

depress, weak spirit, future mood will upgrade into a

anger to the existing world and “revenge”. This

sounds like exaggerated, but this is the only method

that explain the migration criminal.

Design Justification iv

1 “urbanization, http://www.wikipedia.com

2 Interviewee #3 “There are security restrict us enter the shopping center”

3 Interviewee #2 “I am less educated and don’t know how to protect myself when I was cheated”

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Rural migrant

preconception

Excluded Discrimination

gathering anger,

lose sense of

belonging

"break out"low identity,

vulnerable group

Offender or illegal

business

New

citizenship

No

Visual Style

As description of my Project Proposal, the final

outcome narrate a changing ideology and

psychology of young migrant from rural region to the

metropolis.

The story is adapt from the realistic story, I really

want to keep the realistic feeling to provide the truth

of rural workers.

For the way of presenting, I have simulated the

popular technique of documentary. from the

observation to the movie “Chung Kuo”4 and “Still

Life”5, I found the best way to illustrate the feeling of

loneliness and helplessness are using long take.

A long take is an uninterrupted shot in a film which

lasts much longer than the conventional editing pace

either of the film itself or of films in general, usually

lasting several minutes.6 which means I have to plan

a sequence which should happened within the active

camera and the acting should be as much nature as

possible. also actor must have a grasp to the role.

Photo by Roy

There are two major style in the movie, to illustrate

the rural worker’s life, I will keep the realistic style, but

to present the metropolis and the psychology of

visional, like drunk, the tempo will be more faster like

quick cut, and may use animation.

Design Justification v

4 Michelangelo Antonioni, “Chung Kuo - China”, 1972

5 JIa Zhangke, “Still Life”, 2006

6 Long take, http://www.wikipedia.com

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SFX and Music

A vulgar content needs popular songs to

present the true taste of the story.

From the list of chinese popular search engine,

Baidu.com has listed the hot songs category by

different genres.

“Pee Jia Kee” I have mentioned in Design Proposal

for the ending music, I need to find one for the

marketing, one for the metropolis.

Design Justification vi

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Design Justification vii

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Content

1. Run awayThe dark night beside highway, the pale yellow street

lamp and auto beam flash a shape of two having

argument. A security drag a rural look young man. it

seems like the security catch a hobo,

They are raging, the young man try to escape from

the grasping hand, suddenly a hit clash into the

security’s face. The security fall down.

Motion: Chaos, dullish, yellow shift. quick cut.

Comment: Emphasis the rural workers. this is the

sequence to enhance the preconception feeling to

the rural workers.

Hit the lens and fade out.

We usually judge people from the first sign, especially

to the rural workers.

Design Justification viii

Roy Production

2. ArriveChairman Hu’s presentation on outdoor display.

A man take out a map and check up the destination.

It is quite far from the city central. Almost reach the

edge of the map. After that, he pick up the luggage

and walk away.

Motion: clear, long take

Comment: Emphasis the psychology. this is the

sequence to provide a loneliness and strange feeling

to the new place. there are two reasons to display

Chairman Hu, one is the slogan “create harmony

society”, that may reflect the society is not

“harmony”, if the society is “harmony”, he will not

issue the slogan. reason 2 is the migrant have never

seen such a big TV, he may feel fresh and optimistic

to the city.

“Point map” is to telling how far the destination is,

almost out of the edge map.

Do not take the close up on face.

Design Justification ix

Roy Production

The young man is landing, he tidy up clothes, he is

the leading actor of the story. Lee looks around.

Motion: clear, long take

Comment: Emphasis the psychology of

independent, leave home alone and finally still can

find the right place.

If can take the wild background, the purpose is to

show how far the place is to the city central, and the

message is most of the rural workers are living away

to the center, they are not only excluded, also the

center loan is high.

Close up.

Design Justification x

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He is seeking and walk, and finally reach the place. It

is a auto repair workshop, he double confirm the

location, at the same time, a man inside notice him

and lead him in.

It was Lee’s neighbor friend in hometown, Tan, the

only person that Lee could depend on in the city. Lee

hold up a optimistic feeling, groping for the right

direction.

Motion: clear, long take

Comment: Emphasis the happiness. He finally

arrive.

camera fade out.

Design Justification xi

Roy Production

3. One Day TourModern high rise, fashion boys and girls, Lee is

excited by the amazing city. In front of fancy

dressing, Lee feel his clothes is old fashion.

Lee is shocked by the population, he think the place

is distinguished that people are crowed here.

There are huckster, stand in chaos. Lee is fetched

up, his eyes shows aspiration. A jacket that looks

cool. He draw out a plastic bag, there are all pieces.

He count it and watch it.

Motion: chaos, fancy, flashing on the city view, then

clear, long take

Comment: Emphasis the psychology of aspiration

and the comparison of the fashion city and their

active area like town market.

the message is, the city center is not their territory,

they have not the possibility enter the shopping

center.

Jacket is the metaphor of pride. that can cover his

inferiority.

Design Justification xii

Roy Production

4. First CareerLee take a breath and then walk into a vehicle repair

workshop. Stay under the chassis, he practice from

morning until night, As a apprentice, he set up a

goal.

Motion: clear, long take

Comment: Emphasis the hardworking, the spirit of

rural workers.

The camera from different angle.

Design Justification xiii

Roy Production

5. Send Money HomeA month past, Lee is doing well and have some

skills, he spend his rest time on reading. As usual, he

sits on the stair way, when he try to focus on

reading, Tan shows up downstairs, he doesn’t notice

Lee and hold up a black box, walk straight to the

gate.

Master call Lee downstairs, and pass him the salary,

It is not a big money but the monthly pay is equal to

the yearly earning at hometown. and he post it

home.

Motion: clear, long take

Comment: Emphasis the psychology of happiness

when hold the money.

I wish the audience have the feel that he is going to

buy the jacket.

Design Justification xiv

Roy Production

6. SuspectIt is happy to have salary, Lee on the ways back to

workshop, when he close to the gate side, there are

shouting inside.

What is wrong with manager, Lee confused. He

walking inside, what strange is, all the staff are

watching him and suspect he is the thief.

Lee don’t want to make any troubles, he keep

silence and walking into the workshop. He believe

hard working will change everything.

It is annoy to hear someone libel, during working,

rest time, having dinner, even in toilet, there are

always have someone defiance him. Those boys

who is watching are shanghainese, they are idler,

seeking for fun everyday.

Lee is standing on the crossover, looking at the cars

passing. He is painful, he decides to quit but do not

know where to go next. Every time he remember the

scene that his disabled mother, he choose to keep

suffer from the defiance.

Motion: clear, long take

Comment: Emphasis the helpless and the weak

spirited, the most rural workers do.

the anger is gathering.

view of highway, the auto move in and leave, which

could present the sense of belonging.

Design Justification xv

Roy Production

7. FightingPain and animosity is gathering, one day Lee is

watching TV, the boring boy come in to the room,

Lee is ignored him, he boy walking close and tease

Lee, The man try to force Lee move over. It was not

a big problem, but this time Lee try to keep his pride,

he reject the “request” and keep watching. The boy

is upset, he push Lee slightly until he beyond

endurance.

Lee stands up and push back, the fighting begin with

the silly reason.

(You lose...)

The message display on the joy machine. Lee is a

total loser, everything happen from now is going to

against him.

Passerby hit him, step on dog feces, telephone

offline...

Motion: clear, long take

Comment: Emphasis the psychology of Loser.

everything are going to against his activity, totally

excluded. what he is going to do.

Design Justification xvi

Roy Production

8. Illegal ResidentThis night, he is pain, he drunk in the middle of the

night, he is stopped by city security.

the man ask him for resident permit, but Lee does

not have. the police try to take him to the police

station, and the argument begin. Lee hit the police.

Motion: daisy, dullish, long take

Comment: Emphasis the toughness of the police

man.

the hit is a transition of Lee’s behave. his nature is good

but just does not fit the society. in the city, he did not learn

the higher civilization, Whose fail.

Design Justification xvii

Roy Production

9. Go ExileA nightmare wake him up, sweat drops on nose, he

freeze a second, then look at his luggage again.

He carry up the luggage then walking off road.

Motion: clear, long take

Comment: Emphasis the psychology of been

aberrance.

He wear the jacket, that is the key, he is getting

pride, but who knows the future.

Design Justification xviii

Roy Production

Production Summary

This project, I was inspired from a movie named “Still

Life”,the way of film and illustrate the psychology is

great.

In the beginning of the module start, I planned to

shot documentary, so I start to focus on migrant

people especially the rural workers. I saw them in the

public but usually be excluded, I have a strong

feeling to discover why they have the bad situation. I

search some relevant article and notes, start have

some understanding to the people, at the same time,

through posting notes and introduce from friends, I

have a chance to interview the rural workers. In the

beginning they are afraid of talking about this topic,

because this is disputed and a little bit sorrow, who

wants to touch his wound. Thats why the poster

which I released have no reply. It is difficult to break

the ice, it takes a week to build up relationship, and

finally I heard about the deep voice from them.

There are rules of making documentary, it must have

to make audience happy, sad, angry ex. but I don’t

think it will happen within the month. time is the big

problem. it is just like a gambling with my bachelor.

Instead of making a documentary, I decide to make a

short film and acting like a documentary.

I was interesting with the psychologic that interview

said, the “passing traveler” and I try to search this

words on internet, and finally I found this is the

common psychology of rural workers.

How this happened and what effect it will cause

would be my next task. The cause to the psychology

is the losing sense of belonging. sense of belonging

should be built up by local government and society,

but both factor are excluded the rural workers.

government have issued the occupation restriction

and resident permit that block the rural people out of

the social welfare. In the society, local resident are

superiority, they look down the rural workers and

excluded them in the public place, restrict them enter

the store and point them out in the public, also police

department have point out the risking crime is

caused by migrant. that will directly destroy the

visualization of rural workers. without admit. rural

worker will be aberrance.

After collecting the material from interviewee and

internet, I decided to make a film about the changing

psychology of the migrant workers in Shanghai.

Changing is a slowly duration, so the film length may

over 15 minutes.

Design Justification xix

Roy Production