When readers are finished reading my information, I want them to know that the best place for an in home daycare provider is the Waugh household.

Example:Topic: In home day-care Message: The Waugh household is the best place for you children to be while you are away.Katie Waugh is a licensed PreK-6 teacher with three years of teaching experience, an ESOL

endorsement, and various trainings under her belt.Katie Waugh realizes the importance of safety and trust with your children.In home daycare should be more than just a babysitting, it should be a nurturing environment for

your child to grow.There should be a wide variety of learning and nurturing of the children.As a new mom herself, Katie Waugh understands the complexities and trust required to leave your

child with someone other than family.Communication and flexibility are key factors at our daycare.

Katie Waugh is a licensed teacher.

Katie Waugh is a licensed teacher with three years of teaching experience, an ESOL endorsement, and various trainings under her belt. She has decided to bring her expertise to the home setting where she can provide early education tools as well as daily care to your child in a safe and loving environment.

Much more than daycare.

I want people to feel that our in-home day care is a positive learning environment for their children.

What is your topic? Advertising for an in home day-care provider.

What is your overall goal?To attract parents to my house to get customers. (It is a business anyway right!)

What are your sub-goals? A loving environment.

A learning environment.A safe environment.

Something more than just a baby-sitter. A place your child can learn, and get nurtured.

How will information (brochures, websites, presentations, etc.) help you achieve your goal?They will help advertise for an in-home business.Provide basic examples of learning and nurturing.

Provide pictures of the set up, the structure, past experiences.Provide basic information to encourage further contact.

Who is your target audience?Working parents.

What characteristics are generally true of this audience? What influence will each characteristic have on your design choices? (Fill in both columns)Audience Characteristic

Influences on Design

Lack of technological knowledge. (Just in case)

Kiss (Keep it simple stupid)Make it accessible, and keep the information important.

Weary of new care providers

Skepticism leads to making design trustworthyCost/Benefit ratio

Needs to look professional and worthwhile.Variety of family structure (Single parents, new parents, odd hours... etc.)

Accepting and welcoming to all.Hectic lifestyle

Give information clearly and concisely.