Design in Startups
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Transcript of Design in Startups
Minitheory specialises in product designWe design based on how people think and behave
Research
Competitor ResearchAnalytics
Stakeholder InterviewsGuerilla Testing
Analysis of Data, Models and Systems
Ideation & Exploration
WhiteboardingLo-fi Sketching
Paper PrototypesUser Flow and Scenarios
Design
Visual DesignUI Style Guide
Design Specifications
Prototype
Clickable wireframesInteractions + Animations
Usability Testing
Guiding principles
1. Technology should make life simpler
2. Design based on how people think, work and behave
3. Design to solve problems, not to paint pretty pictures
4. Experiment, fail fast and iterate
We want to make software simple and usefulWe love computers, but it’s unfortunate that some software makes us feel like idiots. We want to
change that. We expect software to be intuitively designed - and ultimately, useful.
Is it about making beautiful things?
Mercury Watch by ZIIIRO. Image Credit: Fancy.com
“the products of design are just the means to an end... this implies that design is a field of outcomes and consequences more than one of artifacts.”
Excerpt From: Frank Chimero. “The Shape of Design.”
The Shape of Design by Frank Chimero. Image Credit: #incipitreadings
Emotional outcome
Image Credit: Inside Out by Pixar. Article by Huffington Post.
Emotional outcome
Image Credit: Inside Out by Pixar. Article by Huffington Post.
Expected OutcomeHypothesis
Run the Experiment
Feedback & ResearchAnalysis
Create the PrototypeMVP
Lean UX. Jeff Gothelf
Becoming a Lean UX Guru. Startitup.
Is the problem painful enough? Does my solution solve it?
Different outcomes needed at different stages of a startup
Learn about your users goals and pain points through user research
Resources for user research “Just Enough Research” by Erika Hall, “Interviewing Users” by Steve Portigal
A persona summarises similar behavioural patterns
Pain point:Wine is inaccessible for beginners
Solution?
A personal transportation that “will be to the car what the car was to the horse and buggy”
Reality● slower than a bicycle● but much more expensive● can’t be ridden on the road● can’t be put in a car/bus/train● people got laughed at for
riding on it
It didn’t fit into people’s lives, and didn’t solve problems people had.
The Segway
Lean UX Week. Luxr
Rapid prototypes test market assumptions, and use customer feedback to evolve the design faster and reduce waste.
Example Usability Test with a Paper Prototype. Blue Duck Labs
Prototyping for Elmo’s Monster Maker iPhone App. IDEO. Projectors and pico projectors can be used to manipulate the environment.
Google glass was prototyped in a day using a pico-projector, chopsticks and a coat hanger.
No programming skills or software? Simply edit your drawings as an animated movie.
Helpful Rapid Prototyping Methods and tools to bring Digital Ideas to Life Fast. Chief Disruption Officer
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