DESIGN GUIDELINES VERSION 1.0 1 - Merton College · PDF fileThe design guidelines enable...

1D E S I G N G U I D E L I N E S V E R S I O N 1 .0

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INTRODUCTION 3THE LOGO 4T YPOGRAPHY 12COLOUR 13STATIONERY 15EXHIB IT IONS/S IGNAGE 18EmAILS 19POWERPOINT 20 mERCHANDISE 2 1CONTACT 22

mERTON COL L EG E DE S IGN GU IDEL I N E S Too l k i t / Cont ent s

CO N T E N T S

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The 750th Anniversary has given Merton College a uniqueopportunity to ensure that all of its communications arecreated with a common purpose.

We call this “sustaining excellence” and it extends as much to the clarity and consistency of how we engage the outside world as to how we promote academic excellence.

To this end, these guidelines will help you establish a strong,individual identity for Merton College which cannot becompromised, from the letters we send to the fundraisingmaterials we create, to the invoices that generate income.

The guidelines have been developed in consultation withthe College’s Fellows and Administrative Departmentsand world-leading branding consultants. The fundamentalrequirement was that they are easy to use while making a positive impression on colleagues, members, applicants, alumni, supporters and suppliers.

Used properly, the guidelines will establish a valuable asset forthe College. Indeed, we need look no further than the MertonChoir to realise how much more productive and effective achorus of harmonious voices can be.

Christine TaylorDevelopment Director

mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / I N T RODUC T ION

I N T R O DU C T I O ND E S I G N G U I D E L I N E S

Please f ind the design toolk it at: www.merton.ox.ac .uk/designtoolk it

4mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / T H E LOGO COR E E L EmENT

Derived from the arms of Clare in the 13th century, the present differenced college arms are first recorded in the ceiling of the library 1502-3. It is displayed as a gold shieldwith three red-and-blue diminished chevrons. With this, a logotype is used, reading ‘Merton College Oxford.’

These two elements comprise the logo. They must alwaysbe reproduced together in print and must be seen on everything we do – from letterheads to leaflets, bannersto bookmarks.

Wherever possible, the logo must always be positioned to the right.

For preference, the vertical logo is always used. It is theprimary version of the graphic identity.

The horizontal logo is used wherever space does not permit the vertical logo; it is the secondary version of the graphic identity.

Please note that the logo should never be redrawn,digitally manipulated or altered. The logo must always be produced from a digital master reference. This is available in eps, jpeg and gif formats. For clarif ication please visit the online toolkit at https://weblearn.ox.ac.uk/portal/site/colleges/mert

The vertical logo

The horizontal logo

T H E LO G OCO R E E L E m E N T S

5mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / T H E LOGO E XC LU S ION ZONE

T H E LO G OE XC LU S I O N ZO N E

Exclusion zone: The College’s graphic identity is protected by an invisible exclusion zone within which no other graphic material than background should appear.

The minimum exclusion zone is equal to half the width of the shield x. Always allow at least this amount of clear space around the logo. It is important that this rule is observed and the exclusion zone is maintained at all times, apart from on mobile and tablet devices.

x

1/2 x1/2 x

1/2 x

1/2 x

1/2 x

1/2 x

1/2 xx

1/2 x Logos can be found online at www.merton.ox.ac .uk/designtoolk it

6mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / T H E LOGO LOGO COLOU R S

Against dark coloursWherever possible, the logo should be shown against white.

From time to time however the logo will need to be shownagainst a dark background. In these instances, black shouldbe chosen or Merton Blue Pantone 2757C.

Whether against white or black, the vertical logo is still theprimary version of the graphic identity and always contains the logo and the College name in the configuration shown.

The horizontal logo is used wherever space does not permitthe vertical logo.

In non-colour formats, the configurations shown here forblack and white backgrounds must be used.

The vertical logo The horizontal logo

T H E LO G OLO G O CO LO U R S

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T H E LO G OT H E LO G O - I N CO R R EC T LO G O U SAG E

mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / T H E LOGO I NCOR R EC T LOGO U SAGE

Sometimes it can be easy to use the logo in the wrong way. The most common mistakes include placing the logo too close to the edge of a page or letter, employing the wrong typeface or using an incorrect background colour. Also watch out for locating the logo too close to other logos. Please see the examples here and review.

Do not use the logo on complicated background

Do not modify or create additional versions of the logo

Do not use a different type

Do not ‘bleed’ logo of the edge of formats

Do not change the colours of logo



www.merton.ox.ac.uk

Do not create an outlineversion of logo

MERTONCOLLEGEO X F O R D

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T H E LO G OT H E LO G O - CO R R EC T U S E O f T H E LO G O

mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / T H E LOGO COR R EC T U S E Of T H E LOGO

Newsletter April 2003

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9mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / T H E LOGO PART NER BR ANDS & m IN ImU m S I Z E

The design guidelines enable departmental, College sub-brand and other logos to be used alongside the College’s graphic identity. Partner brands can appear to the left or right of the College logo. However, the preferred placement is for the partner brand to be positioned to the left of the College logo as shown opposite.

minimum size: The logo must always be clearly visible and for this reason it should not be used below its minimum size which is 16mm height for the vertical and 7.5mm for the horizontal usage. When using the logo at minimum size you should use the small versions – in these the elements have been specially emboldened for clear reproduction at a small size.

x

x = a minimum of 7.5mm

x = a minimum of 16mm

x

1/2 xother logo

T H E LO G OT H E LO G O - PA RT N E R B R A N D S & m I N I mU m S I Z E

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Sub-branding can sit under the logo. Please observe the exclusion zone for all logos (see page 5).

Any sub-branding sits under a horizontal bar in red and conforms to the width of the logotype.

T H E LO G OSU B - B R A N D I N G / D E PA RTm E N TA L LO G O S

m E R T O N S O C I E T Y

WA R DEN ’ S O f f I C E

C H O I R f R I E N D SO f T H EC H O I R

L I B R A R Y DANCE S PORT

CONfERENCES

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S O C I E T Y

B O D L E Y C L U B

B O A T C L U B

A R T

S O C

S C R m C R J C R

C H A P E L m E R T O N ENT ER PR I S E S

B I O m E D I C A L

A N D L I f E S C I E N C E S G R O U P


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T H E LO G OSU B - B R A N D I N G / D E PA RTm E N TA L LO G O S


mER mAIDSS T U D EN TS U P P O R T

H A L S BU RY S O C I E T Y

mYR mIDONS THE CHALCENTERICSS C H O O L SL I A S O N A N D AC C E S S

CHR IST IANU N I O N

L’A N C I ENR E G I m é

H I S T O R Y O f T H EB O O k

m E R T O N S O C I E T Y

O C k H A m L EC T U R E S

SUB-WARDENS T U D E N TA mBA S SA DOR S

m E R T O N f LOAT S

m E R T O N COL L EG EC H A R I TA B L Ef O U N DAT I O N

N E A V E S O C I E T Y

m U S I C S O C I E T Y

12mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / T Y POGR APH Y T Y PE fAC E

APERTO BOLD - HEADLInE

ABCDEFGHIJKLMnOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890_+”’;:/

APERTO REGULAR - COPY

ABCDEFGHIJKLMnOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890_+”’;:/

WEB FOnTS

VERDANA - WEB Copy

ABCDEFGHIJKLMNopQRSTUVWXyZabcdefghijklmnopqrstuvwxyz1234567890_+”’;:/

Commercially printed materialsThe primary typeface for the College’s graphicidentity for commercially printed materials is Aperto, which has been chosen for its clarity and readability. Its balanced, reserved appereance makes Aperto extremely flexible, good for long texts as well as headlines.

This typeface should be used for graphic identity level statements such as titling section and departmental names. It is to be used on all printed materials, for example leaflets and brochures. This is the highest level at which Aperto is used and consistency is important.

Stationery or laser printed materialsVerdana has been selected as the secondary typeface. It should be used for internally produced communications, including the footer for all stationery and the text for all reports. Verdana was designed to be readable at small sizes (11pt) on a computer screen. It is therefore chosen to increase legibility.

T Y P O G R A P H YT Y P E fAC E

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mERTON BLUEPANTONE 2757C C100 m80 k50R0 G38 B97# 002661

mERTON REDPANTONE 485Cm100 k100R212 G46 B18# ed1c24

mERTON GOLDPANTONE 871CC30 m40 100y k2R148 G124 B38# b79231

mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / COLOU R S COR E PA L E T T E

The logo colours – mERTON blue, red and goldThe College is fortunate in having used three colours more or less exclusively through its history. These conform with: Merton Blue (Pantone© 2757C), Merton Red (Pantone© 485C) and Merton Gold (Pantone© 871C)

The Logo marks – black onlyIn print media where only black is available (such as pressadvertisement or black and white laser printing) it is acceptable to use the brand in black. However, it is important that the black artwork versions are used, as use of colour artwork versions could result in a half-tone grey being produced.

Please note: do not print letterheads in colour on an inkjet as the colour of the graphic identity will not be right. Please print in black using the black artwork versions.

Colour paletteThere is also a palette of preferred colours that have been selected to complement the Merton blue. These colours are for use in graphic elements within designs such as backdrops, graphic shapes and typography. The colours in the palette are shown opposite.

CO LO U R SCO R E PA L E T T E

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PANTONE 295C C100 m80 k50R0 G38 B97# 002561

PANTONE 202C C26 m100 Y79 k24R152 G1 B46# 98012e

PANTONE 357C C80 Y100 k56R7 G99 B36# 076324

PANTONE 259C C55 m100 k15R120 G29 B126# 781d7e

PANTONE 144C m48 m100R248 G151 B29# f8971d

PANTONE 320C C100 Y31 k7R0 G160 B175# 00a0af

PANTONE 300CC100 m44R0 G121 B193# 0079c1

PANTONE 207Cm100 Y20 k17R202 G0 B102# ca0066

PANTONE 370CC59 k100 k7R108 G179 B63# 6cb33f

PANTONE 2583CC46 m63R147 G112 B177# 9370b1

PANTONE 130Cm30 Y100R253 G185 B19# fdb913

PANTONE 325CC70 k31R8 G194 B192# 08c2c0

PANTONE 297CC49 m1R114 G205 B244# 72cdf4

PANTONE 217Cm28R249 G197 B220# f9c5dc

PANTONE 376CC50 Y100R141 G198 B63# 8dc63f

PANTONE 2563CC20 m30R199 G178 B214# c7b2d6

PANTONE 121Cm11 Y69R255 G222 B108# ffde6c

PANTONE 317CC18 Y8R206 G235 B234# ceebea

mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / COLOU R S WOR k ING W IT H PA L E T T E

A palette of preferred colours that have been selected tocomplement Merton core colours. These colours are for use in graphic elements within designs such as backgrounds, graphic shapes and typography.

CO LO U R SWO R k I N G W I T H PA L E T T E

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Merton Street, oxford, oX1 4JD Tel: +44 (0)1865 276310 Fax:+44 (0)1865 276361 www.merton.ox.ac.ukRegistered Charity No.1139022

mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / S TAT IONERY OV ERV I E W

Stationery plays a key role in expressing the College’s graphicidentity of the College and in many instances will be the first introduction to the College.

For the avoidance of confusion and to allow individuals to personalise appropriately, only the Warden and the Estates Bursar have pre-printed letterhead paper, with their titles at the top of the letterhead. For other College members, their title and personal details, including email and phone numbers, are included in the block of copy at the foot of the letterhead. For letterhead, comp slips and all other stationery, personal details should be written in Verdana, according to the template. Redesigning or reformatting the footer is not permitted.

Business cards are fully personalised with title and full contact details.

STAT I O N E RYOV E RV I E W


with compliments

16mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / S TAT IONERY T EmPL AT E S

Extra leading is recommended for body copy of letters, 11pt type size 14pt leading is suggested for optimal readability.

Printed colour letterheads, please contact the Communications Officer.

Letterhead templatesLetter templates using the revised brand are now available for all departments. The design for this has been agreed, with Verdana at 11pt as the main body type, with the contact details placed at the bottom of the letter.

Templates are available online at www.merton.ox.ac .uk/designtoolk it

S TAT I O N E RYT E m P L AT E S - D E PA RTm E N T L E T T E R H E A D, I N VO I C E , P U R C H A S E O R D E R , fA X

1 page letter B&W letter Invoice

Compliments Slip Purchase order Fax




17mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / S TAT IONERY T EmPL AT E S

Postal (franking) stampEnvelopes carry the official College branding in the form of a postal franking stamp.

The franking machines are programmed by the manufacturer to print the College brand in red as part of the franking process. The example here shows the approved style. If you have any queries please contact the Communications Officer.

Academic StampThis stamp is used by Academic staff to identify materials approved by the College, such as admissions documents. It is reproduced by a rubber stamp always in blue as shown here.

STAT I O N E RYE N V E LO P E

18mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / E X H I B I T ION / S IGN AGE

E X H I B I T I O N S / S I G N AG E

The design and content of exhibition material will vary to meet the specific needs of each exhibition: target audience, size, format, venue, etc.

Therefore the size of the logo will depend on the size of the material. The examples shown should be used as guidelines as to how the logo should be placed. In most instances the brand should be placed on the top right of the exhibition panel.

As well as having a functional role, signs are an important logo signifier. The College is currently working on a new signage plan which will be phased in throughout. Further information and templates will be available on the toolkit website.

W E LC O m E

W E LC O m E

19mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / Em A I L

E m A I LS I G N AT U R E

This is the recommended method of presenting contact information and disclaimers at the foot of the email. However, many members of the College wishing to point to the 750th Anniversary may prefer to use the 750th Anniversary logo until the end of 2014.

Members of the College using DARS must include the following disclaimer in their email signature:

The Development and Alumni Relations System (DARS) provides a common source of data on all alumni, donors, students, staff and friends of the collegiate University. our long-term intention behind this shared resource is to improve mutual understanding, by enhancing the quality of our communication at all levels and developing a better appreciation of our relationship with alumni, donors and friends. please see www.alumni.ox.ac.uk/data_protection for information on the way in which your personal data are held and used in DARS. If you no longer wish to be contacted by Merton by email, or wish to alter the way your data are held and used, please send a suitably worded email to [email protected]

Douglas J. BamberTHE DOMESTIC BURSAR

Merton Street, oxford,oX1 4JD, UK www.merton.ox.ac.uk

Direct: +44(0)1865 276939Main: +44(0)1865 276310Email: douglas.bamber@ merton.ox.ac.uk

Douglas J. BamberTHE DOMESTIC BURSAR

Merton Street, oxford,oX1 4JD, UK www.merton.ox.ac.uk

Direct: +44(0)1865 276939Main: +44(0)1865 276310Email: douglas.bamber@ merton.ox.ac.uk

20mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / POW ER PO INT

P OW E R P O I N TT E m P L AT E / S C R E E N SAV E R

It is important that the College is identif ied throughout the course of PowerPoint presentations with consistent branding. This template should be used for internal and external presentations.

If using images, the style and content of photographs should reflect the diverse work of the college and be vibrant, inspirational and engaging. Only use images that are relevant and add value.

Background coloursThe colour of background slides is recommended to be Merton blue as it enhances legibility. White is also permitted.

ScreensaverThe colour of background is Merton blue. This allows the logo to stand out and still retain its dominance.

21mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / mERCH AND I S E

When designing merchandise and ancilliary items, the vertical logo must always be used as it is the College’s main graphic identity. If space does not allow for this, the horizontal logo may be used instead.

For merchandise, the logo may be placed centrally (as opposed to ranged right).

The logo derives distinction and power from isolation. Therefore the total absence of other elements, or the inclusion of as few as possible, is highly recommended. And in all cases the brand exclusion zone must always be observed.

The primary typeface, Aperto, should always be used in preference to Verdana.

The point size of any copy must never exceed the point size of the logotype.

m E R C H A N D I S Em E N U / TA B L E m AT S

All logos can be found online at www.merton.ox.ac .uk/designtoolk it

22mERTON COL L EG E DE S IGN GU IDEL I N E S TOOLk I T / CONTAC T

If you need any further advice or clarif ication on maintaining the consistency of Merton College design work, please feel free to contact the Communications Officer. Thank you.

CO N TAC TU S E f U L I N f O R m AT I O N

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