Design for real impact - Kevin Starr
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Design for THE BOTTOM BILLION
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17-Oct-2014 -
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Kevin Starr of Mulago Foundation Forces for Good talk June 2010
Transcript of Design for real impact - Kevin Starr
Design for
THE BOTTOM BILLION
“My question is: Are we making an impact?”
Know your real mission.
REAL IMPACT
Get real numbers.
Show that it was you.
Measure the right thing.
“… blah blah blah blah grassroots blah blah blah empower blah blah blah blah blah blah blah blah blah blah sustainable blah blah capacity-building blah blah blah blah blah blah blah blah blah community blah blah blah innovative blah blah blah blah blah blah blah blah blah strategies blah blah participatory blah blah blah…..”
YOUR USUAL MISSION STATEMENT
A REAL MISSION
nine words or less.verb. target. outcome.
“save kids’ lives in Africa”
“get African families out of extreme poverty”
“save premmies in poor countries”
“get people in poor countries out of poverty”
et al.
MEASURING THE RIGHT THINGtry this:
the single best indicator
“change in child mortality rate”
“the value of additional produce”
“change in infant death rate”
“increased income”
et al.
activities impactbehavior(loans) (income)(repayment)
Microfinance
25 -50 -25
Getting real numbers
Think ahead.The right baseline, the right interval.Sample: enough of the right thing in the right way.(Buy a statistician a beer)
Attribution: showing it was you.
COUNTERFACTUAL
ATTRIBUTION.
One.
A tight story
two.
Matched controls
three.
Randomized controls
the millerget device
obtain vitamin powder
use device to mix insell fortified flour
parents
buy premium flourfeed it to kids
kids
eat enriched flour
PREDICTING IMPACTConnecting the (behavior) dots
healthier kids
impact from a thing
real need
real demand
design process
manufacture
distribution..!
marketing
behavior
design ingredientssettinguserbuyer price pointidea about distributionemerging technologythe competitionhistory of other effortsspecs
idea for a thing
impact
the thing
impact from a thing
idea for a thing
real need
real demand
design process
the thing
manufacture
distribution
marketing
BEHAVIOR
impact
design ingredientssettinguser buyer price pointidea about distributionemerging technologythe competitionhistory of other effortsspecs
impact from a thing
idea for a thing
real need
real demand
design process
the thing
manufacture
distribution
marketing
behavior (?)
impact?
design ingredientssettinguserbuyer price pointidea about distributionemerging technologythe competitionhistory of other effortsspecs
impact from a thing
idea for a thing
real need
real demand
design process
the thing
manufacture
distribution
marketing
BEHAVIOR
impact
design ingredientssettinguserbuyerprice pointidea about distributionemerging technologythe competitionhistory of other effortsspecs
impact from a thing
idea for a thing
real need
real demand
design process
the thing
manufacture
distribution
marketing
behavior
impact
design ingredientssettinguserbuyer price pointidea about distributionemerging technologythe competitionhistory of other effortsspecs
Start with need, finish with impact
Design for (real) impact
Obsess on distributionGo native
Get (all) the ingredients right
THE BOTTOM BILLION
