Design for print and web presentation boards
5
OUGD504 / STUDIO BRIEF 3 / DESIGN FOR PRINT AND WEB The Brief Show/use fakery in the design process. I am going to do this this by designing a typeface that is influenced by two existing typefaces. As I am yet to learn how to programme a font using fontographer I will design a physical font using a stencil kit. Considerations The brief mentions how typeface are heavily influenced by the ones that proceed them. The style of the typeface I design, the material the stencil is printed on, and the size of the lettering on the stencil is an important consideration. As this will change the functionality of the stencil. Target Audience People who want to use a new typeface. Myself when making design sheets. Realistically design students or people who want access to a free typeface. Tone of Voice This is dependent on the typefaces I decide to take my influence from. However, I want to create a typeface that is suitable for multiple situations, so I am unlikely to design a ‘funky face’. Background Choose the typefaces I want to take my influence from. The materials typically used for stencils, the features that are typical for the Mandatory Requirements Typeface design, stencils, website. Studio Deadline 30/01/13 The original brief set by ISTD and the rewritten brief.
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Boards I will be submitting to the never ending module. It has been a long hard grind.
Transcript of Design for print and web presentation boards
OUGD504 / STUDIO BRIEF 3 / DESIGN FOR PRINT AND WEB
The BriefShow/use fakery in the design process. I am going to do this this by designing a typeface that is influenced by two existing typefaces. As I am yet to learn how to programme a font using fontographer I will design a physical font using a stencil kit.
ConsiderationsThe brief mentions how typeface are heavily influenced by the ones that proceed them. The style of the typeface I design, the material the stencil is printed on, and the size of the lettering on the stencil is an important consideration. As this will change the functionality of the stencil.
Target AudiencePeople who want to use a new typeface. Myself when making design sheets. Realistically design students or people who want access to a free typeface.
Tone of VoiceThis is dependent on the typefaces I decide to take my influence from. However, I want to create a typeface that is suitable for multiple situations, so I am unlikely to design a ‘funky face’.
BackgroundChoose the typefaces I want to take my influence from. The materials typically used for stencils, the features that are typical for the
Mandatory RequirementsTypeface design, stencils, website.
Studio Deadline30/01/13
The original brief set by ISTD and the rewritten brief.
OUGD504 / STUDIO BRIEF 3 / DESIGN FOR PRINT AND WEB
The two styles of stencil typeface I designed. Regular can be seen on the left, oblique on the right.
OUGD504 / STUDIO BRIEF 3 / DESIGN FOR PRINT AND WEB
The website as it would be seen on a mac, I think the simplicity works well and shows what people need to see, the glyphs.
OUGD504 / STUDIO BRIEF 3 / DESIGN FOR PRINT AND WEB
The poster to promote both styles of the typeface.
OUGD504 / STUDIO BRIEF 3 / DESIGN FOR PRINT AND WEB
Hand painted stencil pack. 158 total pieces of printed collatoral are included in this pack. Full upper and lowercase alphabet and a supporting 26 glyphs make up the three stacks for each style of the typeface. The typeface can be used on design sheets and more. A font that has a physical application etc.
