design for livingbrand

Woven wool, furnishing accessories, a laid table, the feel of the material under your fingers, an idea that

represents a break from the usual interpretations. An armchair that transmits its comfort in an irresistible, almost

telepathic manner, a lamp that emits its light. Tables, coffee tables, round, oval, large, small. Mirrors, candlesticks

and lamps reflect beams of light and shade like in a dream. Then there are vases, boxes, containers and

trays to hold life’s everyday items. Every object is contextualised to last in time, to stir the emotions: if merely

displayed they would only lose their poetry. And so they pose and wait, dialogue with the others, a study in

consistency and simplicity: underneath there is a common thread that unites them.

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The thread of design

Atipico is a project that breaks the mould of design and makes it part of everyday life. Strictly ‘made in Italy’, it

seeks to make every aspect of our daily lives more beautiful. No traces of immobility, a continuous flux of ideas

and relations, an amalgam of visions: decorative aspects and functionality form an indissoluble union. Fusions

of materials - cement, cork, fabric, iron, glass - result in a minimalist, highly elegant aesthetic.

Unconventional aesthetics

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There is continuous research behind the Atipico project, a rewarding dialogue with

young designers, a rich exchange of ideas, a joint effort that brings together visions,

concepts, practices, techniques. Suggestions stem from personal paths, from a

preference for this or that material, from the inventions of a specific moment.

We choose people, not just ideas

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Everything is fertile, never seen, embraced and compared with the Atipico philosophy

and its passion for design. The result are objects designed for those that are looking for

something new, different in form and functionality, consistent in their strength, in their

beauty, protagonists of a lifestyle that is different, better.

Chele

de

sig

ner

Ant

oni

no S

cio

rtin

o

Antonino Sciortino

Born in Bagheria, he began learning the

blacksmith’s trade in his brother’s workshop

whilst falling in love with dance at the same time

and attending a dance school in Palermo. After

a brilliant career as a dancer and choreographer,

in 2003 he joined the Compagnia del Giardino

in Milan and embarked on a new artistic phase

– the constant exploration of iron processing

– in a bid to find the same ethereal lightness

present in dance. His creations are inspired by

the unusual use of annealed wire, a special,

Reton

de

sig

ner

Ant

oni

no S

cio

rtin

o

more malleable type of iron that can resemble

both wood or plastic and which can be used to

produce soft lines, spatial animation, “dancing”

shadows. Sciortino revisits the incredibly rich

legacy of artisanal knowledge and knowhow

that represents the epitome of Italian flair and

creativity, acquainting the rest of the world with

our nation’s excellence and inventiveness.

Orbital

de

sig

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Julia

n Pa

sto

rino

& C

ec

ilia

Sua

rez

Julian Pastorino& Cecilia Suarez

Argentineans from Buenos Aires, Cecilia, born

in ’71, and Julian, born in ’70, graduated in

Industrial Design from Universidad de Buenos

Aires in ’96. Their professional experience in

Buenos Aires included coordinated image and

packaging projects, interior design projects,

restaurants, shops and trade fair stands. Julian

took part in the “Alessi for kids” workshop in

’96, marking the start of a long collaboration

with the brand. Business and life partners, in

’97 they moved to Italy, in 2001 they launched

their own studio and began working with

companies such as Casamania by Frezza, Koziol

and Fontana Arte. Between 2001 and 2003

they formed part of the Hall group, developing

project-experimental exhibitions in Milan

during the Salone del Mobile and in New

York during ICFF. Cecilia works as an interior

designer and designed, together with De8

Architetti, the public spaces of the NH Hotel

in Orio, the interiors of the NH Hotel in Rho,

and the Sebiro concept store.

Crudo

Crudod

esi

gne

rBu

satta

, Buz

zini

, Big

io, M

eie

r, Za

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Busatta, Buzzini, Bigio, Meier, Zanon

Crudo is a pure design project inspired by the

concepts of simplicity and craftsmanship that

belong to the Italian culture and, in particular,

our cuisine. Indeed the five designers of this

range of tableware are all Italian: Barbara

Busatta, Dario Buzzini, Robin Bigio, Martin

Meier and Oliviero Zanon. Glass, ceramics and

terra cotta are the materials of choice for these

plates, bowls and cups, all of which stand out for

their clean and elegant design.

Esag

Esagd

esi

gne

rC

arlo

Tre

visa

ni

Carlo Trevisani

After graduating from the ISIA in Faenza

with a dissertation on the experimental use of

paraffin waxes in lighting technology, since 2000

he has collaborated with designers Paolo Zani,

Stefano Gallizioli and Matteo Thun in their

studios in Milan. Since 2008 he has worked as

an independent designer. He has always been

interested in exploring the sense of interaction

between men and objects and the emotional

relationship that develops between them.

Boccia

Bocciad

esi

gne

rZa

ven

Zaven

Founded in 2006 by designers Enrica Cavarzan

and Marco Zavagno, Studio Zaven explores all

possible cross-references between research into

communications, design and art. Located in a

highly evocative area in the former Marghera

industrial estate, it looks out onto the Venice

lagoon. Its activities range from graphics to the

design of products and systems, with a strictly

unconventional approach. The great ability

of the two founders to develop partnerships

between creatives from different backgrounds is

a key aspect of the creations of Studio Zaven,

both within and outside of the design world.

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rFa

bio

Me

liota

Fabio Meliota

Fabio Meliota was born in San Pietro Vernotico

in the province of Brindisi and began his path

by graduating in architecture in Pescara and

attending the Cesare Manzo contemporary

art gallery for several years, an experience he

described as crucial preparation for his first steps

in the design world. Having completed his studies

he joined “kei_en studio” founded by Enzo

Calabrese with whom as well as co-designing

projects produced by companies such as Listone

Giordano, Lema, Covo, Rapsel, Touchdeign/

Italamp and L’Abbate he was selected by Adi

Index for the 2007 Compasso d’Oro with the

B:Room project for Listone Giordano, and

invited to various exhibitions. In 2011 he founded

the eF/eM design&lighting studio in Pescara, the

city where he lives and works.

Nota

Notad

esi

gne

rSt

udio

cha

rlie

Studiocharlie

Studiocharlie was founded in 2002 by Gabriele

Rigamonti, Carla Scorda, Vittorio Turla. Its

mission is to produce objects with a highly graphical

appearance, images in space that are materialised

in order to be shared. For Studiocharlie designing

is a vocation that is independent of the field in

which it is applied. You can design on a sheet of

paper using lines and colours; in the same way you

can design on steel, with lasers and folds, or on

fabric, with yarn and weaves. The important thing

is to take care over every detail and remain faithful

to the original idea: this is how the idea, now the

object, maintains the purity and minimalism of its

conception process.

Terra

Terrad

esi

gne

rA

nto

nio

Fo

rte

leo

ni

Antonio Forteleoni

Born in 1987, Antonio Forteleoni graduated

in Interior Design from IED Milano in June

2010 and subsequently further developed his

understanding of product design at Central

Saint Martins in London. He decided to launch

his career as a designer following a personal

exhibition at Abitare il Tempo in Verona

where he was chosen as one of Cappellini’s

young designers in 2012. He began working

as a freelance designer and his work has been

exhibited at the Salone del Mobile in Milan,

Maison et Objet in Paris, ICFF New York and

MACEF.

Balloon

Balloond

esi

gne

rG

iorg

ia Z

ane

llato

Giorgia Zanellato

Born in Venice in 1987, Giorgia Zanellato

graduated from IUAV in Venice in September

2009. In October of the same year she moved

to Switzerland where she began a Master’s

in product design at ECAL in Lausanne,

finishing in July 2011 with the “Narciso”

project. In October of the same year she joined

Fabrica, the Benetton Group research centre,

where she still works today as an aside to her

work as a freelance designer. Her projects

have been exhibited at various international

events, the most important of which include:

Salone del Mobile, Art Miami Basel, Maison

et Objet, the Venice Biennial, and the London

Design Festival.

Viale J. F. Kennedy 2046019

Viadana (Mn)Italy

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www.atipiconline.itinfo@atipiconline.it