Design for End-User Experiences

Design Today

Today’s Social Technological Climate

Everyone on earth has equal responsibility Information processing power has been

growingPeople strive for sustainable physical progressNetwork effectCommunitiesLiberal idealsWork-life mixed with home-life

Today’s design

Mixed with other disciplines to maximize network effect

Design around a particular community rather than a problem

Hail individualism and pluralismFun work, serious play

Sony PlayStation

The Body Shop

Vertu

Apple

Round-up

You don't buy a chair, you buy a CHAIR You don't buy a flat, you buy a machine for

living You don't buy lipsticks, you buy a dream You don't buy a computer, someone will

take care of your productivity

Round-up

We have English modernism-biased values

Our living environment (small space, no history) shapes our judgment

We lag behind major cultural movements

Design School’s answer

Slash the discipline barrierLoosen the definition of productReduce technical content in exchange for

social-psychological studiesFocus on war-game-like design strategic

thinking

Our outlook

Designer’s outlook

Perfect eyesight ?!