DESIGN EXPORT LAB (14th - 24th April 2015)

The Italian Trade Agency - ICE, in cooperation with the Triennale of Milan and the

Venice International University Consortium, has planned and organized the first DESIGN

EXPORT LAB.

It consists of two distinctive and complementary steps. The first is an Educational Tour,

which will start in Milan and continue in the region of Veneto, ending in the city of Venice.

The second, a Master Class, organized to involve the furnishing and contract sector and

to target foreign architects, designers and interior's decorators.

The Educational Tour (14th - 19th April 2015) will include visits to the most prestigious

manufacturers and firms. Participants will witness our traditions set in our territory,

preserved and revisited by the brilliant Italian masters in the field, including “new forms”

designers. Participants will also visit the most renowned locations where inspiration is

drawn from, and they will have access to the headquarters of the most exclusive firms,

the icons of our Made in Italy around the world. During the tour, participants will be

accompanied by a tutor who will have the task of providing them with all relevant

information to live an educational experience leading to a better understanding of our

culture and products.

At the end of the tour, for the second step, participants will attend the Master Class

(20th - 24th April 2015), which will be held in the fabulous island of San Servolo in

Venice. The Master is organized over a period of 5 days, with a total of 40 hours in class.

Here, 10 of the most prominent and world celebrated Italian architects will present their

experiences. Each architect will introduce himself through an interesting and captivating

presentation, describing the importance of their relationship with the local manufacturers,

underlying the importance of their brands and the role played by Italian producers in

order to create the finest quality items.

Every afternoon, participants will meet 25 firms among the most prestigious and

innovative of their sector. These companies have reinterpreted and transformed their

ideas into functional and useful products, with a special concern toward quality along the

manufacturing process. Each company introduces itself pointing out its distinctiveness in

the production process, materials and supply chain, operations management,

emphasizing its experience in dealing with both Italian partners and in terms of

international tenders response.

Each company will also underline how Italians can master and combine extreme

accuracy with creativity and flexibility in order to respond to different requests,

customizing its response to each foreign project.

Why attend?

Italian design attracts a wide range of experts from many sector, all over the world.

With this program, participants will have the opportunity to meet the most important

members of the leading Italian firms, together with architects and designers.

The DESIGN EXPORT LAB is organized on occasion of the world's main

international trade fair, Salone del Mobile, an event that constitutes a “Must” for all

the international furniture and design experts. Part of the Educational Tour will take

place within the exhibition, including B2B meetings.

Having grouped together so many prestigious Italian architects and firms, makes

this event unique and exclusive.

The event is organized by the Italian Trade Agency - ICE, in partnership with the

Triennale of Milan and the Venice International University Consortium

The invitation pack includes round trip in economy class, hotel accomodation and

meals (lunch and dinner) from the 14th to 19th April.

PROGRAM OF THE EVENTS

EDUCATIONAL TOUR, 14 th - 19 th April

14/15/16 April 2015, Milan:

Visit to the Salone del Mobile International Exhibition, including B2B meetings with the

most representative Italian Design companies;

Attendance to the main Exhibition side events:

INTERNI ENERGY FOR LIFE 2015

EXHIBITION “SPA WORLD by Simone Micheli”

EXHIBITION “BIG DREAM IN A LITTLE TOWER”

Inauguration ceremony in Tortona

17th April 2015, Milan:

Visit of the Triennale di Milano and Triennale Design Museum;

Meeting with the “New Generation architects”;

Visit of the “Arts & Food Pavillon” inside the Triennale;

18th April 2015, Stra del Veneto:

Visit to the Ruben Luciano's “Barchessa” offices and showroom;

Transfer to the MARINA VERDE WELLNESS & RESORT;

19th April, Caorle:

Visit to the prestigious residential area and to the ancient town of Caorle; guided tour of

the lagoon.

Transfer to Venice.

MASTER CLASS, 20 th - 24 th April

20 / 21 / 22 / 23 / 24 April 2015, Venice:

9,00 Welcome coffee

9,30 – 13,30 Architects' Presentation (2 sessions)

List of participant Architects:

Simone Micheli

Maurizio Papiri

Marco Piva

Michele Bonan

Italo Rota

Massimo Josa Ghini

Fabio Novembre

Claudio Silvestrin

Luca Scacchetti

Gianpaolo Peja

Denis Santachiara

Ettore Mocchetti

Carlo Colombo

Massimo Roy

Studio Archea

13,30 –14,30 Lunch – buffet

14,30 –16,30 Companies' presentation (5 sessions)

List of participant Companies (see next page)

Docenza Visita e docenzaADRENALINA - imbottiti ANTRAX - termoarredoCattolica (RN) - Italy 3 Resana TVAQUA Water System - centri benessere AVE - impianti elettrici, placcheMarco Gabbriellini  Rezzato (Brescia) - ItalyBTicino - impianti elettrici, placche CLIMAVENETA S.p.A. - Impianti area Varese Bassano del Grappa (VI) – Italy 

AXIA CONTRACT DIVISION - contract bagni, arredo GEDY - accessori bagnoCastelfranco Veneto (TV) – Italy ORIGGIO (VA)BRANDONI GROUP - Fotovoltaico - Pannelli fotovoltaici - Energia solare Gruppo EUROMOBILCastelfidardo (AN) Falzè di Piave (TV) DEL CONCA - Gress GLIP by S.I.L.E. - illuminazioneSan Clemente (RN) Quinto di Treviso (Tv) DELLA ROVERE - Arredo per uffici GSG International_ESSENZA - infissiPesaro (PU) - Z.I. Fossatone - BolognaEffeitalia - tessuti IGUZZINI ILLUMINAZIONE - IlluminazioneLecco Recanati (MC) Edilit - edilizia Idrosistemi - impiantiPadova (PD) - ITALY Conegliano (TV) Equilibrium - bioedilizia MAPEI - intono, sigillanti, colle etc, Lecco Milano - ItaliaGARVAN ARREDAMENTO ACUSTICO - Casse e impianti acustici MYYOUR - arredo in e out doorFaenza (Ra) Gazzo (PD) – Italy

HOT LIGHT - IlluminazioneBATTISTELLA + NOVAMOBILI - complementi di arredo / Contract

Firenze Pieve di Soligo TrevisoIDRAL - Rubinetteria OIKOS porte - porte blindateGargallo (No)  Gruaro (VE) - Italy 

INTERFACE - moquette PREFORMATI ITALIA - Lavorazione solid surface, eps Milano Casoni di Mussolente (VI) - ItalyLithos/PRATI - pavimenti laminati VALSECCHI Group - arredoBosco di Scandiano Reggio emilia  (Italy) Pontida BergamoMIRAGE - gress TABU - pavimenti laminatiPavullo Nel Frignano Modena Cantù (Como) - ITALYOMNITECH SRL - Lavorazione solid surface VEGA SYSTEMS - facciate fotovoltaichePonte di Piave (TV) Padernello di Paese (Tv)OKEY PORTE - Porte blindate Alias spaMadonna dell’Olmo – CN Grumello del MonteOIKOS colore e materia - Colori Arper spaGatteo Mare, (FC) Monastier di Treviso VenetoPOINTEX - tessuti Gruppo Industriale Busnelli S.p.a.Capalle (Fi)  Misinto LombardiaPORCELANOSA GRUPO - Gress, sanitari, rubinetti, Solid surface Kartell SpaSassuolo (MO) - Italy Noviglio LombardiR& CO - Barrisol, contract LAGOSan Martino in Strada (LO) - Italy  Villa del Conte Veneto3D ALLESTITORE - allestimenti LUCEPLANSenigallia (AN)  MilanoTexilia - tendaggi/ tessuti Matteograssi SpaSolaro  (MI)  Mariano Comense LombardiaTRASFORINI LUIGI & C. S.R.L. - porte Moroso SpaCodigoro (FE) Cavalicco di TavagnaccoVANNUCCI PIANTE – Giardini MISURAEMME

Mariano Comense (Como) - ItalySPAZIO 08 - Lavorazione del vetro Poliform spaModena (IT) Inverigo LombardiaSIGN SYSTEM - GRAFICA Zanotta sparivestimenti filmici e pannellature 20054 Nova MilaneseEDRA spa Snaidero Rino SpaPerignano (Pisa) - Italy Majano (Udine) - ItalyErnestomeda SpaMontelabbte MarcheAntonio Lupi Design S.p.A.Cerreto Guido/Firenze

MASTER CLASS - DESIGN EXPORT LAB 2015

APPLICATION FORM

To the attention of:ITALIA TRADE AGENCY -

ICE-AGENZIAVia Listz,21

00142 ROMA

Name and/or Company name:_____________________________________________________

Address: _____________________________________________________________________

Telephone:______________________________ Fax: ________________________________

Tax Registration Number:________________________________________________________

Company Registration Number: __________________________________________________

Email: ___________________________ Website: ___________________________________

Domain of Activity:______________________________________________________________

Passaport N°: _________________________________________________________________

I hereby request to attend the 2015 Design Export Lab/Master Class. It is understood that theprogram includes a an agenda of personalized B2B meetings with selected Architects, Designersand Manufacturers. The undersigned declares to fully attend the full program as per Exhibit n° 1(14th -24th April 2015).

PARTECIPATION FEE: 5,000.00 Euro(V.A.T. - to be included where applicable)

The entire amount shall be fully due (100% down payment) in advance and addressed to: ICE - Agenziaper la promozione all’estero e l’internazionalizzazione delle imprese italiane. Bank: Monte dei Paschi diSiena – Sportello ICE- Agenzia – Via Listz,21 – 00144 ROMA; c/c n.184763 - IBAN IT 28 P 01030 03205000000184763 BIC PASCITMMROM. Commercial Invoice is issued after the reception of the banktransfer.

Place ___________________ Date ___________________

Signature