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  Embracing mobile first design strategies   Responsive web design patterns

  Q & A   Lightning talks

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Embracing MOBILE FIRST design strategies

1 BILLION + mobile users world wide

What is mobile first?

  Work within constraints

  Rich interactions

  Always on, social, personal

  Target the market

Do I need a mobile solution?   Who is your user?

  Why are they using your site or web application?

  Where will they be when visiting your site or web application?

Creating a Mobile First strategy

Web or Native Apps?

Don’t do it alone! Bring along your pals:  Content writers  Designers   Engineers

Web or Native Apps?   Web – Not everyone will download your app – Links to go websites not to apps – Users search online

  Native Apps – Personalized – Able to exploit gestures –  Improve customer interaction & retention

“Content precedes design. Design in the absence of content is not design, it’s decoration.”

@zeldman

Content Writers   Content first   Hard core, soft periphery   Hierarchy

Designers   Design for content   Design for access   Task oriented experience

  Exploit analytics

Engineers   Use frameworks, don’t reinvent the wheel   Graceful degradations   Good defaults   your designer – design-evelopment

The future is bright!

About   Design & Product consultant: Allegiance   Founder: Zuri Labs

  Contact me: – hello@zurilabs.com – http://www.linkedin.com/in/tulsid – @tulsid