Design elements - eBill · 4.1 Type style Return to table of contents eBill Design elements –...
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Design elements Brand Identity Guidelines V1.0 – September 2020
Transcript of Design elements - eBill · 4.1 Type style Return to table of contents eBill Design elements –...
Design elementsBrand Identity Guidelines V1.0 – September 2020
1. Logo and Clear space1.1 Color & background
2. Bubbles
3. Color3.1 Specifications&Tints3.2 Tintprints
4. Typography4.1 Typestyle4.2 Titlehierarchy4.3 Theapplicationoftypography4.4 Translationsforclaim,descriptor
5. Look & feel, awareness campaign
6. Layout, awareness campaign6.1 Margins6.2 Printformats
7. Pictures
8. Illustrations
9. Eye-catchers
10. Pictograms
Download CI content files EN eBill CI EN
Download CI content files DE eBill CI DE
Download CI content files FR eBill CI FR
Returntotableofcontents eBill Design elements – V1.0 2Table of contents
eBillisasinglebrandwithonelogo. Single brand
Sufficientvisibilitymustbeguaranteedforapplicationofthelogo.Therefore,maintain1X(logoreferencesize)clearspacearoundthelogo.Insomecasesandifneeded,reduce clear space to at least 1/2 X.
Exception: Intheawarenesscommunication,the logoissetasanimageelementinthe advertisingmedia.Itisalwaysaccompa-niedbyblue3Dbubbles,whicharealsoveryclosetothelogoandmayevenoverlapitinthebackground.Thelargelogoisalwaysvisibleinfull.Itisthereforenotpositionedinthebleedoftherespectivemedium.
Logo reference size
referencesize=1X
Optimal clear space: 1 X
1 X
1 X
1 X 1 X
Minimal clear space: 1/2 X
1/2 X
1/2 X
1/2 X 1/2 X
Exception/current communication
Returntotableofcontents eBill Design elements – V1.0 31. Logo and Clear Space
Thepreferredlogoversionisthecolorlogoagainstawhitebackground.
Standard: Color logoThelogoappearsinVividCyanorinrarecasesinitscolornegative.Usethisversionalsoforgraybackgroundsupto60%black.Useonlythecolornegativeoncoloredbackgrounds.
Special application:Black and white logoLogoiseither100%whiteor100%black.Usetheseversionsonblack- and-whiteapplications.
ImportantSufficiantcontrastmustbeguaranteed.
Don’tLogoisneverinacolordifferentastheonesdescribedabove.Itisforbiddentobuiltasimilarlookingdesign.Thecorrectlogohastobeusedatalltimes and in any application. Don’t placetheVividCyanLogooncoloredbackgrounds.
VividCyan White White
WhiteBlack
Standard: Color logo
Standard on grey background: Negative logo
Standard on colored background: Negative logo
Special application on grey background: Black negative logo
Special application: Black logo
Don’t
eBilleBill
Returntotableofcontents eBill Design elements – V1.0 41.1 Color and background
TheeBilllogoandthepicturesaresurroundedby3DbubblesinVividCyan.Thebubblescanbeplacedfreely;theyare an essential design element in eBill communication.
Forstilladvertisingmedia,thebubblesshouldbeplacednexttooneanotherbecausethelightingdirectionchangesslightlyforbubblespositionedclosetogether.
3D bubble
Examplesfortheuseofbubbles
Example use of bubbles around the logo
Example use of bubbles on the website Example use of bubbles in banners
Returntotableofcontents eBill Design elements – V1.0 52. Bubbles
TheeBillcorporatecolorsareusedthroughoutalleBillcommunication.
ThecolorofthelogoisVividCyan,whichcanalsobeusedfortypeandgraphicelements andforthe3Dbubbles.Clay(11%)as background color plays a major roleintheoverallappearance.Clayisthedominantcolorforfieldsandgraphicelements and a calm/neutral color in contrasttothevibrantlogocolorVividCyan.Onalessvisiblelevel,Coral brings infreshnessandcanbeusedtohelpuserguidance,e.g.inthestructuringofcontent.Yellow isstrictlyusedasahighlightcolorandshouldbeusedsparingly.Rockisthecolorfortypeandlines.
Logo FieldsTypography
Background (Clay,11%) FieldsTypographyLines
Returntotableofcontents eBill Design elements – V1.0 63. Color
Thecolorprofilesusedarecertifiedaccording to ISO 12647.
− Coatedpaper:ISOCoatedv2 − Uncoatedpaper:PSOUncoated − Newspaper: ISO Newspaper − Screen: sRGB
3.1 Specifications & Tints
Corporate colors RGB HEX CMYK Coated CMYK Uncoated CMYK Newspaper
VividCyan 31-187-220 1FBBDC 70-0-12-0 71-0-11-0 65-4-10-3
Coral 249-120-102 F97866 0-65-54-0 0-65-57-0 1-59-53-2
Yellow 237-182-118 EDB676 6-33-59-0 2-28-57-2 1-22-52-5
Rock 78-78-78 4E4E4E 0-0-0-78 0-0-0-75 0-0-0-75
Clay 173-163-152 ADA398 23-24-30-20 20-20-27-15 8-8-8-20
Corporate colors RGB
Tint 100% 90% 80% 70% 60% 50% 40% 30% 20% 10%
VividCyan 31-187-220 53-194-223 76-201-227 98-207-230 121-214-234 143-221-237 165-228-241 187-234-244 210-241-248 232-248-251
Coral 249-120-102 250-133-117 250-147-133 251-160-148 251-174-163 252-187-178 253-201-194 253-214-209 254-228-224 254-241-239
Yellow 237-182-118 239-189-131 241-197-145 242-204-159 244-211-173 246-218-186 248-226-200 250-233-214 251-240-228 253-248-241
Rock 78-78-78 95-95-95 113-113-113 131-131-131 148-148-148 166-166-166 184-184-184 202-202-202 219-219-219 237-237-237
Clay 173-163-152 181-172-162 189-181-172 197-190-183 205-199-193 214-209-203 222-218-213 230-227-224 238-236-234 247-246-244
Corporate colors HEX
Tint 100% 90% 80% 70% 60% 50% 40% 30% 20% 10%
VividCyan 1FBBDC 35C2DF 4CC9E3 62CFE6 79D6EA 8FDDED A5E4F1 BBEAF4 D2F1F8 E8F8FB
Coral F97866 FA8575 FA9385 FBA094 FBAEA3 FCBBB2 FDC9C2 FDD6D1 FEE4E0 FEF1EF
Yellow EDB676 EFBD83 F1C591 F2CC9F F4D3AD FF6DABA F8E2C8 FAE9D6 FBF0E4 FDF8F1
Rock 4E4E4E 5F5F5F 717171 838383 949494 A6A6A6 B8B8B8 CACACA DBDBDB EDEDED
Clay ADA398 B5ACA2 BDB5AC C5BEB7 CDC7C1 D6D1CB DEDAD5 E6E3E0 EEECEA F7F6F4
Returntotableofcontents eBill Design elements – V1.0 7
Pleaseusethedefinedcolortintsasareferencefor print design.
3.2 Tint prints
Corporate colors CMYK Coated
Tint 100% 90% 80% 70% 60% 50% 40% 30% 20% 10%
Vivid-Cyan 70-0-12-0 63-0-11-0 56-0-9-0 49-0-8-0 42-0-7-0 35-0-6-0 28-0-5-0 21-0-4-0 14-0-2-0 7-0-1-0
Coral 0-65-54-0 0-60-48-0 0-54-41-0 0-48-36-0 0-42-30-0 0-36-25-0 0-29-19-0 0-22-15-0 0-15-10-0 0-8-5-8
Yellow 7-33-59-1 6-30-54-1 5-26-48-1 5-23-42-0 4-20-36-0 4-17-30-0 3-13-24-0 2-10-18-0 2-7-12-0 1-3-6-0
Rock 0-0-0-78 0-0-0-70 0-0-0-62 0-0-0-55 0-0-0-47 0-0-0-39 0-0-0-31 0-0-0-24 0-0-0-16 0-0-0-8
Clay 24-24-30-20 22-22-27-18 19-19-24-16 17-17-21-14 15-15-18-12 12-12-15-10 9-9-12-8 7-7-9-6 5-5-6-4 2-2-3-2
Corporate colors CMYK Uncoated
Tint 100% 90% 80% 70% 60% 50% 40% 30% 20% 10%
VividCyan 71-0-11-0 64-0-10-0 57-0-9-0 50-0-8-0 43-0-7-0 36-0-5-0 28-0-4-0 21-0-3-0 14-0-2-0 7-0-1-0
Coral 0-65-57-0 0-59-51-0 0-52-43-0 0-46-38-0 0-39-32-0 0-33-27-0 0-26-22-0 0-20-16-0 0-13-11-0 0-7-5-0
Yellow 2-28-57-2 2-25-51-2 72-22-45-2 62-20-40-2 1-17-34-1 41-14-29-1 1-11-23-1 31-8-17-1 21-5-11-1 11-3-6-1
Rock 0-0-0-75 0-0-0-67 0-0-0-60 0-0-0-53 0-0-0-45 0-0-0-38 0-0-0-30 0-0-0-22 0-0-0-15 0-0-0-7
Clay 20-20-27-15 18-18-24-13 16-16-22-12 14-14-19-11 12-12-16-9 10-10-13-7 8-8-11-6 6-6-8-4 4-4-5-3 2-2-3-2
Returntotableofcontents eBill Design elements – V1.0 8
NOTOSansistheeBillcorporatetypefaceandthestandardforallprintandonlinemedia.
LicensingNOTOisforfree.Thefonthasmultiplestylesandweights,andisfreelyavailabletoall.NOTOsupportsalllanguageswithaharmoniouslookandfeel.
NOTO Sans, Italic
NOTO Sans, Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890{[#%–@?!]}
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwåxyz1234567890{[#%–@?!]}
Returntotableofcontents eBill Design elements – V1.0 94. Typography
Weuse6fontsoftheNOTOtypeface.
Alternate typographyFore-mailusethesystemfontArialinblackasthefall-backfontcannotreliablybeset.ThisensuresreadabilityevenifthereceiverhasnoneoftheNototypefacesinstalled.
Alignment
StandardLeftaligned:forheadlines,subtitles,leadtexts,bodycopies,captions,marginalia,diagramsandtables
StandardJustified:forbodycopy,e.g.infactsheets
ExceptionalRightaligned Centered
Arial
NOTO Sans
− Claim − Descriptor − Headline − Markups − Quotations − Leadtexts,subtitles, bodycopy,captions
− Diagrams − Tables − Marginalia − Descriptions − Picture captions
Aa123 NotoSans,ItalicNoto Sans, Bold italic
Noto Sans, RegularNoto Sans, Bold
Noto Sans, Condensed ItalicNoto Sans, Condensed bold italic
− E-mailcopytextAa123 Arial RegularArial Regular ItalicArial BoldArial Bold Italic
− Factsheets
Returntotableofcontents eBill Design elements – V1.0 104.1 Type style
Ensurethemessageisclearanddirect.Offeringmultiplereadinglevelsstructuresthecontentandhelpsguidethereader.
Create title hierarchy − Typestyle − Color − Useofblanklines
Don’tDonotusemorethanonedifferent color rightaftereachotherasitmakesthedesignlooktooplayful.
Extended title hierarchy Typeface Color
NOTO Sans, Bold Italic
NOTOSans,Italic
NOTO Sans, Bold Italic
NOTO Sans, Bold Italic
NOTO Sans, Condensed Bold ItalicNOTOSans,CondensedItalic
NOTO Sans, Regular
Descriptor 2
Subtitle
Leadtexteramerosmoddolsequiacipism odolortio sumodolore amet facilisnonveliquipislelitsitliquip.
Descriptor 1
Subtitle for descriptions, marginalia, picture captions Copy of descriptions, marginalia, picture captions
Body copy – lorem ipsu dolor amus core volupta dolor rovidel sit ipsapiet quid qui Beribus idebis veribus, ellit officienias restem dolorem of que nis mos doluptas idundaes ut eaquam erum.
NOTOSans,ItalicClaim/headline Rock,40%
Returntotableofcontents eBill Design elements – V1.0 114.2 Title hierarchy
TheclaimisalwayssetinNOTOSansItalic.Itispreferablyplacedattheupperendoftheformatandissetlarge;theletteringsizeisflexibledependingontheadvertisingmedium.Intheexamplehere,thesizeis75 pt.
Descriptor1issetinNOTOSansBoldItalic.Sizehere:18ptto21pt.
ThecopyissetinNOTOSansItalic;thesizehereis8.5ptto12pt.
Descriptor2isalwayssetinNOTOSansBoldItalic.Sizehere:10.5pt
Awareness communication, example poster 200 × 270 mm
ThedistancesfromDescriptor1tothecopyandfromthecopytoDescriptor2arethesame.
Descriptor 1
Descriptor 2
Claim
Copy
Thedistancesfromtheletteringtothemarginsarethesameeverywhere.
Returntotableofcontents eBill Design elements – V1.0 124.3 The application of typography
FortheEnglishandFrenchlanguages,thereareestablishedtranslationsfortheclaimandbothdescriptors.
Rechnungen jetzt direkt im E-Banking erhalten und bezahlen.
eBill. Die digitale Rechnung für die Schweiz.
SoleichtistRechnung.
Descriptor1,German
Claim,German
Receive and pay your invoices directly in e-banking.
eBill. The Swiss digital invoice.
Invoice– So Easy.
Descriptor1,English
Claim,English
Recevez et payez vos factures directement dans votre e-banking.
eBill. La facture numérique pour la Suisse.
Facture – sifacile.
Descriptor1,French
Claim,French
Descriptor2,German
Descriptor2,French
Descriptor2,English
Returntotableofcontents eBill Design elements – V1.0 134.4 Translations for claim, descriptor
Claim und Deskriptoren
Print ads
Digital media
Examples of applications: − Digital ads − Direct mailings − Events/Exhibitions − Factsheets − Imageandproductbrochurecovers − Invitations − Newsletters − Presentations − Print ads − Websites.
Flyer
So leichtist Rechnung.
eBill.ch eBill. Die digitale Rechnung für die Schweiz.
Rechnungen jetztdirekt im E-Bankingerhalten und bezahlen.
eBill ist die digitale Rechnung für die Schweiz. Dadurch erhaltenSie Ihre Rechnungen nicht mehr per Post oder E-Mail, sonderndirekt im E-Banking – genau dort, wo Sie diese auch bezahlen.Mit wenigen Klicks Rechnungen prüfen und bezahlen, währendSie stets die vollständige Kontrolle behalten.
Aktuell setzen beinahe 2 Millionen Schweizer Rechnungsempfängerauf eBill. Wechseln jetzt auch Sie auf die digitale Rechnung derSchweiz und machen dadurch Ihr Leben ein wenig leichter.
So leichtist Rechnung.
eBill.ch eBill. Die digitale Rechnung für die Schweiz.
Mit eBill, der digitalen Rechnung für die Schweiz, können Rechnungen jetzt direkt im E-Banking empfangen werden – also genau dort, wo Sie diese auch bezahlen. Das spart viel Zeit und Aufwand, denn mit wenigen Klicks ist die Rechnung geprüft und bezahlt. Zusätzlich schonen wir gemeinsam durch den Papierverzicht unsere Umwelt.
Rechnungen jetzt direkt imE-Banking erhalten und bezahlen.
Fact sheets
Quickguide
eBill – Quickguide
Returntotableofcontents eBill Design elements – V1.0 145. Look & feel, awareness campaign
TheeBilllayoutsaremadeupofthelightbackground(Clay,11%),thefloatingpeople,thelargeeBilllogowiththefreelyandplayfullypositioned3Dbubblesinvarioussizes,andtheclaim,whichissetlikeaheadlineintheawarenessphase.Thedescriptorissetasasubhead,aswellastoclosethecopy.
Thebackorinsidepagesofadvertisingmediacanbedesignedfreelyandcasually.Thebackgroundcolorand3Dbubblesshouldalsobeappliedhere.Ifthereareseveraltextblocks,thebulletpoints,forexample,canbesetinVividCyanonwhitecirclestoemphasizethevarioustextcontent(copy,bulletpoints).
Flyer, Titelseite, Format DIN A 5 Flyer, Rückseite, Format DIN A 5
Returntotableofcontents eBill Design elements – V1.0 156. Layout, awareness campaign
Standard DIN formats / proportions Narrow formats Extended formats
1
1
11
DistancesThedistancesfromtheletteringtothemarginarethesameeverywhere.Thedistancesare1cmallrounde.g.forDINA4.
Adapt for US formatsTopandbottommarginsarethesameforUSandDINformats.Liveareawidthisalsoidentical. Please adjust bottom margin to theclosestbaseline.
Margins A3 portrait A3 landscape A4 portrait A4 landscape A5 portrait A5 landscape A6/5 portrait A6/5 landscape A6 portrait A6 landscape
Top 15 15 10 10 9 9 8 8 6 6
Left 15 15 10 10 9 9 8 8 6 6
Right 15 15 10 10 9 9 8 8 6 6
Bottom 15 15 10 10 9 9 8 8 6 6
Measurements in mm
1
1
Returntotableofcontents eBill Design elements – V1.0 166.1 Margins
Measurements in mm1inch=25.4mm1mm=0.03937inches
DIN format mm
A0 841x1189
A1 594x841
A2 420x594
A3 297x420
A4 210x297
A5 148x210
A6/5 210x105
A6 105x148
A7 74x105
A8 52x74
A9 37x52
A10 26x37
DIN format mm US format inches mm
A3 297x420 Tabloid 11x17 279x432
A4 210x297 LetterUS 8.5x11 216x279
A5 148x210 Statement 5.5x8.5 140x216
A6 105x148 Card 4x6 102x152
DINformatisstandardforprintedpublications.
US formatsAllexamplesintheguidelinesarebasedonDINformats.ForusingUSformats,pleaseusetheconversiontablebelow.
Portrait formatFactsheetsandproductsheetsareportraitformatonly.
Returntotableofcontents eBill Design elements – V1.0 176.2 Print formats
OnlytheofficialeBillpicturesshallbeusedinconnectionwiththebrandeBill.
Thepicturesshowfloatingpeopleinassimilaralookaspossiblewithgoodcontrastinthephotography.
ThesearethepicturesforthecurrenteBillcommunication.
Returntotableofcontents eBill Design elements – V1.0 187. Pictures
Illustrationsservetographicallydepictmorecomplexsituations,moods,actions,objectsandcharacters.Unlikepictograms,theyarepermanentlyassignedtotheirrespectivemessage. Illustrations may be used in any environment,butinallcasesonlyplayasupportingrole(e.g.notaskeyvisualsforcampaigns).
ThefollowingexampledemonstrateseBill’sstyleandapproach.
Example
ContactPleasecontactSIXMarketingPaymentsfortheusageofillustrations.
Returntotableofcontents eBill Design elements – V1.0 198. Illustrations
Eye-catchersaredesignedwiththe3Dbubble.Thereare2textversions.Theeye-catchersshouldnotbesettoosmalltoensurethattheURLisstilllegible.
Example
Returntotableofcontents eBill Design elements – V1.0 209. Eye-catchers
Apictogramshowsonlyonething(suchasabuilding,person,technicaltoolorsignal).Itmaynotdepictvariousthings,likeanessay.Thatwouldbetoomuchinformationandrequireanillustrationnotapictogram.
Pictogramshaveaspecificformallanguagethatensuresacharacteristic,differentiatedand consistent appearance.
Pictogramsareavailableasoutlinetransparent,plainorsolidversions,inalleBill corporate colors.
Pictograms to downloadAstandardsetofpictogramisavailable.Forfurtherinformation,pleasecontacttheSIXMarketingPaymentsresponsibleforeBill.
Pictogram styles
Examples
Outline Outline/Transparent Solid Plain
Returntotableofcontents eBill Design elements – V1.0 2110. Pictograms
