Design & Development of Outpost for:

Table of Contents

Project Description

Schematic Studies

Graphics & Packaging

Floor Plan

Lighting Plan

Elevations & Details

Sketch Model

Materials & Fixtures

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Design & Development of Outpost for:

Our Mission to Our Customers

Jubilee Strives to deliver joy and satisfaction to our loyal customers. Our customers are the new age of parents who except an uncomplicated shopping experience. The Jubilee parent is accustomed to living in a new digital age, but they still appreciate and value good morals and positive educational products for their children. Jubilee parents want products that allow their children to explore their imaginations without sacrificing their youth and innocence. The Jubilee parents want their children to receive education, amusement, and stimulation from the products which they purchase. Jubilee only carries and sell products which exhibit these qualities.

The Project

Beginning this fall, Jubilee, an up and coming department store specializing in children’s toys and apparel, will debut their new promotional campaign. Jubilee will be introducing their new comprehensive collection of “ What’s New” for this upcoming season.

All of the retail market experts and trend forecasters agree, “The 80’s are back!” History has once again repeated itself. Starting this fall our customers will beginning to see some familiar faces on Jubilee’s shelves. The Care Bears, My Little Pony, Strawberry Short Cake, the Smurfs, GI Joes, and Masters of the Universe toys will be making their way back into the hearts of Jubilee’s little ones. An outpost entitled “ What’s New at the Jubilee” will display some of the new hot items derived from the 80’s.The manufactures have updated the new products’ appeal so that they grab the attention of today’s and tomorrow’s parents and youth. Not only are there dolls , plush characters and games, but in addition the collections include hot items such as DVDs and other electronic products.

Project Description

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Spatial StudiesAlthough initially the aesthetics of the outpost were based upon the idea of the 80’s, the design is with able to stand out with in any era. The plan allows for adequate circulation due to established zones. The layout is based upon basic geometry and is intended to be streamlined and tidy. The concepts behind the display fixtures are based upon the thoughts of playgrounds, jungle gyms, and hop scotch. Areas are provided for children to actually feel and experience the products while the parents are able to observe their children’s reaction.Top of the line technology is integrated into the design of the outpost to bridge the gap of the 80’s generation and today’s.

ConceptThe design concept for Jubilee’s outpost was derived from the childhood memories of our young in-house design team who grew up in the 80’s and empirical based research obtained from our consumers. When the design team was asked to decipher the childhood of a child growing up in the 80’s, they based their conclusions from popular 80’s mass media such as Reading Rainbow, Zoobalee Zoo, Debbie Gibson, and Saturday morning cartoons. They concluded that bright and vibrant colors capture the essence of the 80’s and imaginations flourished in that era. The outpost is designed to provide an easy shopping experience for the parent and child.

Schematic Studies

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Packaging

Jubilee Strives to protect our environment. We only package our items with Packaging made of recycled content. Our packing is designed to be simple . Our paper bags range from sizes small, medium, and large. The same size range applies to our gift boxes. The boxes are to be constructed at the cash wrap in the outpost as a space saving solution.

Nicole Sean Anthony Michelle

Graphics and Brand

The concept behind the Jubilee logo is based upon simple good fun. The mindset behind the design was derived from elementary school activities.

The Jubilee brand has 4 characters who are designed to represent a wide range of different children from different ethnic groups and age groups. The primary target for our children are from ages 5-12.

Graphics & Packaging

Events

Toys

Games

Technology

Sales

Your Account

What’s New

Nicole Sean MichelleAnthony

Hot New Items

The Website

Jubilee’s website is an interactive spectacular which adults and children can experience together. Up to date sales and product information is always on the site. Children are allow to play games with the Jubilee’s own Nicole, Sean, Anthony, and Michelle.

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Floor PlanScale: 1/4” = 1’0”

Furniture is multi-functional for it posesas seating for adults and children as well as a surface to prop bags & merchandise

Viewing area allows for shoppers to view new DVDs, and interactive programs

Shelving provided to display stuffed dolls, action figures, games, & other such merchandise. As is the shelves are 12” deep; manufactures have various sizes for different collections

Outpost is accessible from all directions The change of floor pattern designates different zones

24’ by 24’ square plan

Fixture A

Fixture A

Fixture BFixture B Cash Wrap

Furniture is multi-functional for it posesas seating for adults and children as well as a surface to prop bags & merchandise

Viewing area allows for shoppers to view new DVDs, and interactive programs

Shelving provided to display stuffed dolls, action figures, games, & other such merchandise. As is the shelves are 12” deep; manufactures have various sizes for different collections

Floor Plan

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Lighting and Reflected Ceiling PlanScale: 1/4” = 1’0”

Task lighting is provided byCompact Fluorescent Lamps at 80 CRI

Spot Lighting is provided by infrared halogen s and mr16’s

Lighting Track is provided by Energie. It offers free movement in all directions for when display is rotated.

Dropped ceiling fixturew/ signage backlit

Down Lighting over cash-wrap area

LED tubes vertically Positioned and insertedIn the “book’s pages” of the wall

Track lighting to assistIn highlighting themerchandise

Paxton Display systemcontains fiber opticlighting with in the configuration

LED lights with in cash-wrap over head ceilinglighting fixture

Lighting tubes with inthe shelves of the wallsto assist the lighting ofDVDs and other Videogames.

Non-glare down lightsallow for the customerto evaluate merchandise

LED lighting over the cash wrap theIColor Cove NXT provided by Color Kinetics

The lighting is designed to attract, guide, direct, allow to examine merchandise, and assist in the completion of the sale.

Lighting Plan

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Exterior Wall ElevationScale: 1/4” = 1’0”.

Interior Wall ElevationScale: 1/4” = 1’0”

Fixture B ElevationScale: 1/4” = 1’0”.

Elevations & Details

Cash Wrap

Sliding Door

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12ft

Materials and Furniture

Flooring A is provided by Paola Lenti. The Product is entitled Tessera polyethylene carpeting tiles. The Tiles are sound-absorbent, water repellent , non-toxic and with stands heavy traffic. Applied to existing floor with non-slip Velcro strips. Color the outpost is flooring is blue

Flooring B is “ Memory Foam” . It absorbs sound absorption and temporarily lets impressions linger on its surface. This is a very fun and creative material

Shelving is provided by Visplay International. The shelving is part of the Invisible series. It is a horizontal rail with concealed connecting brackets.

The storage for the display fixtures are made with acrylic.

Seating is provide by DWR. It is entitled the icon cube and will be upholstered is red polyurethane fabric

Lighting

Display is configured using system by Paxton. The display system allows forfiber optics to be exhibited through high-strength transparent polycarbonate – for the composition of sturdy, safe, aesthetically unique structures.

Lighting Track is provided by Energie. It offers free movement in all directions for when display is rotated.

LED lighting over the cash wrap the IColor Cove NXT provided by Color Kinetics

Materials & Fixtures

Flooring A Flooring B

Fixture A&B Shelving

Seating

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Model

This view shows the Fixture B entrance This view shows the Fixture A entrance

This is a bird’s eye view of the outpost

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