The cover design for this edition of our Annual Report, and its theme ...
Design – Day 7 covers. theme graphics Design COVER THE COVER introduces the theme - the concept -...
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Transcript of Design – Day 7 covers. theme graphics Design COVER THE COVER introduces the theme - the concept -...
![Page 1: Design – Day 7 covers. theme graphics Design COVER THE COVER introduces the theme - the concept - the tone - the graphics.](https://reader036.fdocuments.us/reader036/viewer/2022062518/56649efa5503460f94c0c36a/html5/thumbnails/1.jpg)
Design – Day 7 covers
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theme graphics DesignCOVERCOVER
THE COVER introduces the theme- the concept- the tone- the graphics
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theme graphics Design
Everything on the COVER is there to help convey the theme’s message.
If something doesn’t align with the message, it shouldn’t be there.
COVERCOVER
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theme graphics Design
logos — a recognizable graphic element that often combines letters & art
fonts — type (serif, san serif, decorative, novelty)
type treatment — (arrangement of type on page) capitalization, centered, justified, flush left, flush right, extra leading
photo techniques — edges, blurs, radical cropping, duotones, COB, ghosting
photo collections — grouping photos to tell one story
color use — contrasting, tone on tone (i.e. black on black) gradients, spottextures — natural (i.e. cork, wood, sand), patterns
tints — percentages of colors and black
lines — rule lines & boxes used to combine or separate
shapes — circles, rectangles, squares, triangles, etc.
white space — spacing, margins, grids
COVERCOVERVisuals introduced on a cover may include -
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theme graphics Design
2013
COVERCOVER
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theme graphics Design
1. Colors (yellow, maroon, black & white)2. Shapes 3. Fonts4. Angled type5. Thick & thin type6. Quote bubbles7. Quote marks8. Type set on its side
2013
COVERCOVER
![Page 7: Design – Day 7 covers. theme graphics Design COVER THE COVER introduces the theme - the concept - the tone - the graphics.](https://reader036.fdocuments.us/reader036/viewer/2022062518/56649efa5503460f94c0c36a/html5/thumbnails/7.jpg)
theme graphics Design
Isolate & explain the visual identifiers on these covers.
COVERCOVER
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theme graphics Design
What GRAPHIC TREATMENTS
are introduced on this cover?
![Page 9: Design – Day 7 covers. theme graphics Design COVER THE COVER introduces the theme - the concept - the tone - the graphics.](https://reader036.fdocuments.us/reader036/viewer/2022062518/56649efa5503460f94c0c36a/html5/thumbnails/9.jpg)
theme graphics Design
What GRAPHIC TREATMENTS
are introduced on this cover?
![Page 10: Design – Day 7 covers. theme graphics Design COVER THE COVER introduces the theme - the concept - the tone - the graphics.](https://reader036.fdocuments.us/reader036/viewer/2022062518/56649efa5503460f94c0c36a/html5/thumbnails/10.jpg)
theme graphics Design
What GRAPHIC TREATMENTS
are introduced on this cover?
![Page 11: Design – Day 7 covers. theme graphics Design COVER THE COVER introduces the theme - the concept - the tone - the graphics.](https://reader036.fdocuments.us/reader036/viewer/2022062518/56649efa5503460f94c0c36a/html5/thumbnails/11.jpg)
theme graphics Design
What GRAPHIC TREATMENTS
are introduced on this cover?
![Page 12: Design – Day 7 covers. theme graphics Design COVER THE COVER introduces the theme - the concept - the tone - the graphics.](https://reader036.fdocuments.us/reader036/viewer/2022062518/56649efa5503460f94c0c36a/html5/thumbnails/12.jpg)
theme graphics Design
These graphic elements now go to work as unifying devices.
They extend the theme’s verbal and visual presentation into the book.
COVERCOVER
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theme graphics Design
2013
COVERCOVER
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theme graphics Design
1. Colors (yellow, maroon, black & white)2. Shapes 3. Fonts4. Angled type5. Thick & thin type6. Quote bubbles
7. Quote marks8. Type set on its side
ENDSHEETSENDSHEETSNote how the same visual motifs extend to the endsheets.
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theme graphics DesignTITLE PAGETITLE PAGE
1. Colors (yellow, maroon, black & white)2. Shapes 3. Fonts4. Angled type5. Thick & thin type6. Quote bubbles7. Quote marks8. Type set on its side
The same visual motifs are on the title page.
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theme graphics DesignOPENINGOPENINGThey appear again on the opening spreads.
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theme graphics DesignDIVIDERDIVIDERThe dividers are similar to the opening but different.
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•The secondary coverage modules are based on the concept “we know something you don’t know.”•All have visual elements that connect to the cover graphics.
THE THEME ISTHE THEME ISDesign
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theme graphics DesignSPREAD DESIGNSPREAD DESIGNThe same visual motifs link section design to the theme presentation
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theme graphics Design
Cover design is a critical part of the book’s development.
COVERCOVER
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