Design at the Heart of Sweden's Unicorn Factory
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November 2017
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Transcript of Design at the Heart of Sweden's Unicorn Factory
November 2017
Stockholm – a unicorn breeding ground
Unicorns: Private companies valued at more than USD 1 bln
www.slideshare.net/eteigland
DESIGN at the heart of Sweden’s unicorn factory?
1. Design product first for
user’s need, then technology as an enabler
2. Design social
networks
3. Design Sweden’s ecosyste
m
Design = An innovation process
DESIGN at the heart of Sweden’s unicorn factory?
1. Design product first
for user’s need, then
technology as an enabler
2. Design social
networks
3. Design Sweden’s ecosyste
m
Design = An innovation process
The User First, then the Technology
LinkedIn Stockholm Economic Graph 2015
Stockholm’s top industriesStockholm’s unique skills
“We always overestimate the change that will occur in the next two years and
underestimate the change that will occur in the next ten.”
- Bill Gates, The Road Ahead, 1996
Scenario Thinking
DESIGN at the heart of Sweden’s unicorn factory?
1. Design product first for
user’s need, then technology as an enabler
2. Design social
networks
3. Design Sweden’s ecosyste
m
Design = An innovation process
Design your social networks
1. Build relationships across diverse networks
2. Ask “What if?” and challenge basic assumptions
3. Go from “Problem Solver” -> “Solution Finder”
4. Ensure access to resources, not ownership
Boundary spanner
DESIGN at the heart of Sweden’s unicorn factory?
1. Design product first for
user’s need, then technology as an enabler
2. Design social
networks
3. Design Sweden’s ecosyste
m
Design = An innovation process
SWEDEN’SInnovation Ecosystem
https://www.weforum.org/reports/entrepreneurial-ecosystems-around-globe-and-company-growth-dynamics/
Strong “pay-it-forward” culture
“Stockholm has accumulated a high degree of entrepreneurial experience that continues to be fed back into the ecosystem.”
- Stockholm entrepreneur
“I really think that there is something special here in Stockholm that I haven’t seen anywhere in the world. I came here with no networks and less than six months later, I have an extensive network in the Stockholm startup community.”
- Hong Kong entrepreneur
DESIGN at the heart of Sweden’s unicorn factory?
1. Design product first for
user’s need, then technology as an enabler
2. Design social
networks
3. Design Sweden’s ecosyste
m
Design = An innovation process
Robin [email protected]
www.slideshare.net/eteiglandwww.robinteigland.com
@robin.teigland
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