Design Academy Eindhoven: Source Lecture - January2008

Traps and Pitfalls to be avoidedin order to obtain Success.

Thursday, June 18, 2009

lecture IAppropriation and Sampling


16 January 2008 16:00De WitteDame - Auditorium

SOURCE LECTURE SERIES / MASTERCOURSE

Ronald van TienhovenTRAPS AND PITFALLS TO BE AVOIDED

IN ORDER TO OBTAIN SUCCESS Appropriation and SamplingReduction and Essence Complexity and Contradiction Narrative and Anecdote Evocation and Voodoo Zeitgeist and Opportunism Morality and Empathy Morality and Empathy


“My art has always used sex as a direct communication line to the viewer. The surface of my stainless steel pieces is pure sex and gives an object both a masculine and a feminine side: the weight of the steel engages with the femininity of the reflective surface.”

Jeff Koons-Rabbit, 1986 Studio Job-Coalscuttle, 2006


Food FacilityA prototype food platform

By Marti Guixé, 2005

Appropriation as part of a business concept


Food FacilityA prototype food platform

By Marti Guixé, 2005


lecture IIReduction and Essence


Guillaume Apollinaire calls on the playwright Alfred Jarry"Monsieur Jarry?"

"On the third floor and a half," answered the concierge.

The answer astonished me. But I climbed up to where Jarry lived–actually on the third floor and a half. The ceilings of the building had appeared wastefully high to the owner and he had doubled the number of stories by cutting them in half horizontally. This building, which is still standing, had therefore about fifteen floors; but since it rose no higher than the other buildings in the quarter, it amounted to merely the reduction of a skyscraper.

It turned out that Jarry's place was filled with reductions. This half-floor room was the reduction of an apartment in which its occupant was quite comfortable standing up. But being taller than he, I had to stay in a stoop. The bed was the reduction of a bed; that is to say, a mere pallet. Jarry said that low beds were coming back into fashion. The writing table was the reduction of a table, for Jarry wrote flat on his stomach on the floor. The furniture was the reduction of furniture–there was only the bed. On the wall hung the reduction of a picture. It was a portrait, most of which he had burned away, leaving only the head, which resembled a certain lithograph I know of Balzac. The library was the reduction of a library, and that is saying a lot for it. It was composed of a cheap edition of Rabelais and two or three volumes of the Bibliotheque rose. On the mantel stood a large stone phallus, a gift from Felicien Rops. Jarry kept this member, which was considerably larger than life size, always covered with a violet skullcap of velvet, ever since the day the exotic monolith had frightened a certain literary lady who was all out of breath from climbing three and a half floors and at a loss how to act in this unfurnished cell.

"Is that a cast?" the lady asked.

"No," said Jarry. "It's a reduction."


1.Reduction in quantity

2.Reduction in scale

4.Reduction in presence

3.Reduction in detail

Apollinaire the skyscraper Jarry

the flat bed

Rabelais Felicien Rop’s Phallus


Marcel Duchamp - La Boîte-en-Valise, 1945-1968Thursday, June 18, 2009

Marcel Duchamp - Boite-en-valise no.0/XX,1942Thursday, June 18, 2009

lecture IIIComplexity and Contradiction


either/orboth/and


“A gentle manifesto for a nonstraightforward architecture”

ISBN-10: 0810960230


Michelangelo Buonarroti (1475-1564) - Porta Pia, Roma


OMA - Casa da Música, Porto, 2004

“Casa da Música reveals its contents without being didactic; at the same time, it casts the city in a new light”


http://www.casadamusica.com/

http://www.casadamusica.com/

OMA-Casa da Musica, Porto, 2004


lecture IVNarrative and Anecdote

(process and reference)


Agatha Jaworska

Made in Transit


http://www.youtube.com/watch?v=oWcOgzNNHlE

http://www.youtube.com/watch?v=oWcOgzNNHlE

Matthew Barney

Cremaster 41995


lecture VEvocation and Voodoo


“My ideal of design is of something powerful that cannot be seen, but only felt .”

Naoto Fukusawa

Yugen Design Philosophy - Design without thought


Spinoza - Alvearium


“When a number of bodies of the same or different magnitude form close contact

with one another through the pressure of other bodies upon them, or if they

are moving at the same or different rates of speed so as to preserve an

unvarying relation of movement among themselves, these bodies are

said to be united with one another and all together to form one

body or individual thing, which is distinguished from other

things through this union of bodies” Ethica, II, Proposition 13, definition

Spinoza


35

The 10,000 Year Clockthe clock of the long now

The Long Now Foundation

anticipatory design science(coined by Richard Buckminster Fuller in 1936)


36The clock ticks once a year,

chimes on the century and the 'cuckoo comes out' on the millennium.


37


38Time Equation Scan object


39

Mount Washington, Ely, Nevada


lecture VIZeitgeist and Opportunism


Parasitism


Migration


AMO Atlas - High-Rise World Development (as of 2003)

(from Content)


lecture VIIMorality and Empathy


ISBN-10:0-262-69326-7


Design Academy Eindhoven: Source Lecture - January2008

Design

Transcript of Design Academy Eindhoven: Source Lecture - January2008