FOOTWEAR SUBMISSION BRIEF

Design a futuristic and innovative unisex running shoe made for the urban runner. You must include the lateral and outsole views of your design in full-color.

SKETCH YOUR DESIGN BY HAND AND THEN SCAN IT FOR THE BEST QUALITY IMAGE. DO NOT SKETCH DIGITALLY.

Once your design has been scanned, make sure it fits within the box parameters provided on the next page.

The design should highlight bold technology and progressive styling. See below for example technologies from Puma you may use, but we also welcome original ideas for new technologies.

The design must include PUMA brand logos on the upper and outsole (see brand logos below).

PUMA Brand Logos:

PUMA Footwear Technology:

TPU (Thermoplastic Polyurethane)Hard plastic used for support, shanks, upper components, or fit systems.

LQDCELLAn evolution of PUMA’s revolutionary CELL technology, designed to provide stable cushioning from the midfoot through the heel.

FOAMUsed to cushion impact, provide energy return and step-in comfort.

FILE REQUIREMENTS

Your submission must remain within the 8.5” by 8.5” working space (outlined in red).

JPG- 300 DPI OR HIGHER

Your name, country, and title must be in the bottomleft hand corner of your submission. Save your file as LASTNAME_FIRSTNAME_FW

LATERAL

OUTSOLE

NAME: COUNTRY:DESIGN NAME: