Transformer Design Transformer Design Transformer Design Transformer Design Transformer
Design
-
Upload
dianne-smith-harper -
Category
Technology
-
view
1.216 -
download
9
description
Transcript of Design
Assigned,Assigned,
SealedSealed
& Delivered& Delivered
Design tools, trademarks, Design tools, trademarks, templatestemplates
Summer 2007Summer 2007Presented by Alyssa and LoriPresented by Alyssa and Lori
Effective Designing Effective Designing Results In:Results In:Fulfilling reader's wants & Fulfilling reader's wants & needsneedsConsistent & cohesive Consistent & cohesive coveragecoverageA strong verbal/visual A strong verbal/visual connectionconnection
Planning PhilosophyPlanning PhilosophyEnvision your page as a Envision your page as a bullseyebullseye
White space
Copy
Photos
Traditional DesignTraditional DesignAccommodates traditional Accommodates traditional
coveragecoverage
Vertical columnsVertical columns
5-7 photographs5-7 photographs
Story/headline packageStory/headline package
Recognizable verbal/visual Recognizable verbal/visual
trademarks trademarks
Theme & section-unifying Theme & section-unifying
templatestemplates
Traditional DesignTraditional DesignGuidelinesGuidelines
Establish column structureEstablish column structureCreate eyelineCreate eyelinePlace dominant elementPlace dominant elementPlace story/headline Place story/headline
packagepackageAdd contrasting photosAdd contrasting photosDetermine caption Determine caption
placementplacementIntegrate trademarksIntegrate trademarks
Basic DesignBasic Design
Columns
Basic DesignBasic Design
Dominant Element
Basic DesignBasic Design
Eyeline
Basic DesignBasic Design
Story
Headline
Basic DesignBasic Design
Secondary Photos
Basic DesignBasic Design
Captions
Template VariationsTemplate Variations
Template VariationsTemplate Variations
Basic DesignBasic Design
Basic Design & Basic Design &
Beyond…Beyond…Expected = Traditional Expected = Traditional
designdesign
Expanded = Traditional + Expanded = Traditional +
sidebarsidebar
Extreme = Layout within a Extreme = Layout within a
layoutlayout
Expected Expected || ExpandedExpanded || ExtremeExtreme
ExpectedExpected || Expanded Expanded || ExtremeExtreme
ExpectedExpected || ExpandedExpanded || Extreme Extreme
Modular Grid Design…Modular Grid Design…Promotes amplified coverage Promotes amplified coverage
optionsoptions
Encourages content driven Encourages content driven
design design
Offers greater verbal/visual Offers greater verbal/visual
varietyvariety
Maximizes reader appealMaximizes reader appeal
Grids, Mods, ZonesGrids, Mods, ZonesCreate grid structure Create grid structure establishing both vertical & establishing both vertical & horizontal columnshorizontal columns
Create modules by blocking out Create modules by blocking out grids in rectangular shapesgrids in rectangular shapes
Create zones by joining two or Create zones by joining two or moremore modules together modules together
Horizontal Horizontal gridgrid
Vertical gridVertical grid
Grid Architectural StructureGrid Architectural Structure
Modules & ZonesModules & ZonesMaximizes layout within layout Maximizes layout within layout
approachapproach
Package content for maximum Package content for maximum
appealappeal
Enhance visual enhancement Enhance visual enhancement
optionoption
Integrate levels of white space Integrate levels of white space
for content organizationfor content organization
Module
Layout Within A LayoutLayout Within A Layout
Layout Within A LayoutLayout Within A Layout
Expanded Coverage, Content & DesignExpanded Coverage, Content & Design
Create Zone
Expanded Coverage, Content & DesignExpanded Coverage, Content & Design
Pre-design
Expanded Coverage, Content & DesignExpanded Coverage, Content & Design
Re-design
Expanded Coverage, Content & DesignExpanded Coverage, Content & Design
Extreme Coverage, Content & DesignExtreme Coverage, Content & Design
Dominant module
Extreme Coverage, Content & DesignExtreme Coverage, Content & Design
Pre-design
Extreme Coverage, Content & DesignExtreme Coverage, Content & Design
Re-design
Extreme Coverage, Content & DesignExtreme Coverage, Content & Design
Dominant module montage
Extreme Coverage, Content & DesignExtreme Coverage, Content & Design
Zone
Extreme Coverage, Content & DesignExtreme Coverage, Content & Design
Pro-design
Extreme Coverage, Content & DesignExtreme Coverage, Content & Design
Re-design
Extreme Coverage, Content & DesignExtreme Coverage, Content & Design
Re-design
Personalize it
Extreme Coverage, Content & DesignExtreme Coverage, Content & Design