Describing Design

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Describing DesignsTraditional Design Specifications vs. Prototyping

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Who’s this guy?

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prepared for san francisco ux designers

• Web design and development since 1996

• Founded Philosophie in 2008

• Worked on 200+ web/mobile projects

• UXD Instructor, UXDi Curriculum Fellow @ GA

• New to San Francisco!

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When I was a boy…

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describing designs

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Web Designer

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Now we have specialization

• User Researcher

• Information Architect

• Interaction Designer

• UI Designer

• Visual/Graphic Designer

• Motion Designer

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describing designs

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Now we have specialization

• User Researcher



• UI Designer


• Motion Designer

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• Content Strategist

• Business Analyst

• Product Manager

• Front-end Developer

• Back-end Developer

• DevOps

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How do you coordinate with all of these people?

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The Spec

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Documentation

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Each role has its deliverables

• User Researcher



• UI Designer


• Motion Designer

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describing designs

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User Research

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describing designs

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Information Architecture

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describing designs

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Interaction Design

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describing designs

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UI Design

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describing designs

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Visual Design

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describing designs

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Motion Design

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describing designs

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The Spec

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Traditional specs can work well when:

• There are many specialists on the team

• There is ample time to create them

• They are done well

• Development is outsourced or remote

• Work is done in a waterfall fashion

• The scope doesn’t change much

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But they also suck.

• TL;DR

• Time-intensive

• Hard to keep up-to-date

• What about testing?

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1) Communicate

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1) Communicate2) Test

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The Prototype

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It’s about mindset

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1) Communicate 2) Test

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What you make depends on what you want to learn.


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http://www.cennydd.com/writing/why-i-dont-wireframe-much

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Types of Prototypes

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Low Visual Fidelity

Low Functional Fidelity

High Functional Fidelity

High Visual Fidelity

Paper PrototypesWireframes

Comps

Proof of concept Working Software

Static front-end

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Types of Prototypes

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Low Visual Fidelity

Low Functional Fidelity

High Functional Fidelity

High Visual Fidelity

Paper PrototypesWireframes

Comps

Proof of concept

Static front-end

Working Software

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Prototype on Paper (POP)

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InVision

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Framer.js

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Prototypes are more powerful…

• A picture’s worth 1000 words

• Easier to test with

• Easier than ever to create

• More fun

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But don’t forget: there’s no magic bullet.


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1) Communicate 2) Test

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Questions?

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describing designs

[email protected]

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Describing Design

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