Derisking Your Growth - Solutions from FUJITSU & INTEL for Service Providers

0 Copyright 2016 FUJITSU

Fujitsu Forum 2016

#FujitsuForum


De-risking Your Growth Fujitsu & Intel for Service Providers

Rüdiger Frickenschmidt

Director Service Provider Sales, Nordic Product Business Unit

Udo Würtz

Chief Evangelist Data Center Business EMEIA


Fujtsu: A Technology driven Company! As an Example: Deep Sea Data Connectivity

Fujitsu has supplied more

than 2,500 Repeaters and

has never experienced a

single failure of a repeater

in commercial service in

almost 40 years of sub-

marine networks operating

worldwide.


High End – Made by Fujitsu

Copyright 2015 FUJITSU

“We are innovating Technology which allows much more “real” Reproduction as any other existing Loudspeaker systems – and starting an Era of completely new Loudspeakers.”


Example of Innovations made by Fujitsu

CAT scans radiography Microwave radio systems Water stage heat pumps

Primary flight & navigation displays point-of-sales (POS) terminals Power relays for solar energy systems

1st transistor operated color TV 1st color plasma display(Emmy Award) 1st Full-Digital-Video-processor

Visual processors for cameras ECLIPSE – Hifi speakers with Time Domain Technology

Hybrid driver information systems 1st Car CD-Player 1st Car Dolby Surround Sound System 1st Navigation System with Online Updates 1st LSI Processor with real-time sunlight color correction

1st 60GHz Millimeter wave-radar (truck) 1st Front-Side-Pre-Crash Safety System 1st 360° degree Multi-Angle Vision Hybrid module (ECU) for electronic cars E-call Emergency Call System


Digital Transformation: The Customer´s Voice Challenges for the Service Provider Business


Voice of the C-Level

“Digital business is shifting from a future strategic vision by IT leaders

and digital leaders to providing a real competitive edge today.”

– Gartner


Walking the Digital Tightrope Enterprise Statements

Advantages of Digital Transformation well known & accepted

70% critizising hurdles & speed of transformation



Full of confidence in own capabilities & success in execution

66% discordant in terms of actions to be taken



Implementation of the digital strategy throughout all departments

In 50%, IT-Teams are responsible


Main risks (by not doing it) Reduction in productivity (40%) Decrease in revenue (38%) High costs (37%) Entrepreneurial fail (20%)

Bridging the Digital Disconnect

Major benefits Attracting & keeping talented employees (43%) Market responsiveness (38%) Customer retention & loyality (37%)


Data centers need to become business-centric!

Digital

Data Access

Business Demands

IT Budgets Constraints

Data Center Infrastructure in Transition


Stage 0 Stage 1 Stage 2 Stage 3

Flexible on-demand sourcing

Stage 4

Stages of IT as a Service

Server-Virtualization

Automation & Industrialization

Overall Virtualization

Consolidation Savings up to 10%

Pool & Share next level data centers

Cloud Approach Upper level – data center

Resources on-Demand Hardware

Virtualize & Standardize Savings up to 40%

SERVER STORAGE

Integrated Solutions Cloud

Hypervisor Technology

Cost reduction Lower Operational costs Quick & flexible provisioning

Software Defined Datacenter

Storage, network virtualization Lower Operational costs Lower Time to Production

Private Cloud

Self Service Capabilities Automation CAPEX/OPEX Optimization

Fujitsu Cloud (7x24x365 hybrid/public Cloud)

Self Service Portal

Advanced flexibility

Resources on Demand

Hardware efficiency



Private Cloud

Cloud (7x24x365 hybrid/public Cloud)


What You can expect

Higher Performance

Tailored Solutions

Derisking Growth

You ASP, ISV

Hosting or Telco provider

Energy efficiency

Superb performance

Boringly reliable

Built to stay fast

Designed to evolve

Rapid scaling

Flexible support options

Global knowledge

Bill your clients first

Clear cost structure

Reduce your TCO

Best in breed technology


Storage


Beating the Competition – Lowering YOUR TCO

10%

10%

10% 10%

50%

50%

50% 50%

80%

80%

80% 80%

90%

90%

90%

90%

95%

95%

95%

95%

100%

100%

100%

100% 95% 100% 90% 80% 50% 10%

210000 157500 105000 52500 0

0

7.5

15

22.5

30

Fujitsu

Competitors Latency in ms

iOPs


Higher Performance & Reliability Even in critical environments

1st

Move Data Extremely Fast

ETERNUS provides sufficient Back-End Channels at 12GBit/s

Maximize Performance & Reliability

ETERNUS Real Time Operation System allowes Improved Caching

Chosen by NASA for the Mars robot

0.6 ms Response time at 100% Load

Stable and Responsive


Higher Performance by Design Industry-leading energy efficiency for Data Centers

18

20% 1st

20% less power than most competitor machines

98 world records for performance over the past 5 years.

32 records for energy efficiency.

DX200 S3 voted best in class for entry level, 2 controller product


Supporting Business Continuity Predictable Reliability at very high Temperatures in the Data Center

Unique Cool-SafeTM Technology in all products

Effective performance right up to 45°C at 100% Load

24x7 guaranteed by Advanced thermal design

6% ~27%

Energy Reduction for air conditioning ~5% to 6% for every +1°C degree

~27% savings on energy costs at +5°C Higher Ambient temperatures


De-risking Your growth


Flexible family architecture

DX200 DX500 DX100 DX600 DX8x00 DX60

Reliability, Availability & Performance

Ca

pa

city

Seamless family design allows to grow with the business

Pay as You grow by design – Easy upgradebility protects existing investments

ETERNUS DX offers extensive scalability within a model

ETERNUS DX allows to scale by upgrading to bigger model within the range


Tailored to YOUR needs Rapid scaling without disruption

Enterprise performance starts at entry level

~50% footprint reduction through High density

Longer Upgrade intervals

Protecting your investments

Dynamic load balancing simplifies scaling

Automated Quality of Service ensures

Service Level

Customer Satisfaction

Business Continuity

De-Duplication & Compression

Get the most out of your investment

World-class technology partner network

Building outstanding solutions for customers

Components from many leading partner companies

Bullet-proofen solutions based on industry standards

Carsten Meyer-Ruehen,

CTO Price Waterhouse Coopers, Germany

Our new Fujitsu ETERNUS systems have

enabled us to increase our storage capacities

by more than 40% whilst reducing energy costs

by 45%. Ultimately, this will allow us to save

more than €500,000 over the next five years

“ “


Support tailored to YOUR needs

Customized

No “one size fits all” approach

Right package for your Business

High Quality at low-cost Level

Ensures Service Level

Maximizes YOUR margins

Fast & Predictable

By-pass Level 1 service response

Immediate Access to the Experts

~80% solved requests by 1st Call

Knowledge as a Service

Free Access 1day / Quarter to a skilled Consultant


Server


Fujitsu Server Directions

Mod

ula

r

Scale-out power

Mission-critical & High performance

Enterprise core services

Versatile Continuity

CX400

CX600

http://mediaportal.ts.fujitsu.com/pages/view.php?ref=35781&search=rx2560&order_by=field12&sort=DESC&offset=0&archive=0&k=


Fujitsu PRIMERGY CX400 Scale-Out for the Cloud & Software Defined Era

Serverized Storage

Compute Power & Flexibility

Ready for Workloads

http://mediaportal.ts.fujitsu.com/pages/view.php?ref=33021&search=!collection13044&offset=0&order_by=field12&sort=DESC&archive=0&k=

http://mediaportal.ts.fujitsu.com/pages/preview.php?ref=36948&ext=jpg&k=&search=cx2550&offset=0&order_by=field12&sort=DESC&archive=0


Air Cooled Data Center

10 °C

50 °F

15 °C

59 °F

PUE: 1.8

74% of overhead power used for cooling

IT Power: 2.0 MW

Cooling Power: 1.2 MW

Other: 0.4 MW

Total Energy: 3.6 MW


Cool-Central® LCT Cooled Data Center

58.9 °C

138 °F

10 °C

50 °F

15 °C

59 °F

PUE: 1.49

57% of overhead power used for cooling

IT Power: 1.9 MW – 5%

Cooling Power: 0.54 MW – 55%

Other: 0.4 MW

Total Energy: 2.84 MW – 21 % 40 °C

104 °F


Fujitsu PRIMERGY CX600

Ultra-high Density. Pure Compute-Power.

30 © 2016 FUJITSU

FUJITSU Server PRIMERGY Scale-out Systems

CX400 CX2550 CX2570 CX600 CX1640

Up to 4 Nodes

Up to 24 HDD/SSD

1U Server

2 Sockets

2U Server

2 Sockets

Optimized for

VDI & Visualisation

HPC

Up to 8 Nodes

Pure Compute Power

Single Socket

Chassis Server Nodes Chassis Server Node

Modular server concept. Standardized. Reliable.

Lower costs for cooling and energy

High Density

High performance

Made for Hyper Converged, Cloud, Software Defined & HPC





PRIMEFLEX Integrated System based on validated Design


Server

Storage

Network

Virtualization

Applications

Management

Middleware

OS

Tasks

Efforts Skills

Re-inventing the wheel for every project – Error prone, time-consumimg, risky and expensive!

Do-it-Yourself – Puzzle

Pro

ject

sta

rt

Do-it-yourself

Pre-integrated infrastructure

DESIGN

INTEGRATE

TEST

Time to production

PR

OD

UCT

ION

CER

TIFY

INTEGRATE

TEST

DESIGN

CERTIFY

PR

OD

UCT

ION


Example: OpenStack

ETERNUS CD

Admin Server

Required Services

Object (RADOS)

Block (RBD)

S3 (RGW)

Distro’s Products Distro’s

enhancements

Hyp

ervi

sor

KVM

Hyp

ervi

sor

Hyp

er-V

Partner Product

Compute (Nova)

Fujitsu Product OpenStack Component

Ne

two

rk

(Neu

tron

)

Vo

lum

e

(Cin

der

)

Ob

ject

(S

wif

t)

Ima

ge

s (G

lan

ce)

Au

the

nti

cati

on

(K

eyst

one)

API Clients Portal

(OSCM.)

OpenStack Cloud APIs + Eco System

Hyp

ervi

sor

ESX

i

Physical Infrastructure (PRIMERGY, Storage, Network)

Operating System: Linux W2k12 vCenter

Dashboard (Horizon)

Possible extensions

Orc

he

stra

tio

n

(Hea

t)

Tele

me

try

(Cei

lom

eter

)

…

ETERNUS DX

Block (iSCSI,

FC)

File (NFS)

Volume Driver (Cinder)

Portal Lifecycle Man.

Complex ? All-in-one solution


Fujitsu PRIMEFLEX Integrated Systems

PRIMEFLEX for VMware VSAN

PRIMEFLEX for VMware VCF

PRIMEFLEX for vShape (Standard)

PRIMEFLEX for vShape Enterprise

PRIMEFLEX Cluster-in-a-Box

PRIMEFLEX Openstack

PRIMEFLEX for Hadoop

Virtualization Private Cloud Big Data

PRIMEFLEX for SAP Hana

PRIMEFLEX for SAP Landscapes

SAP


Software Defined Data Center


Simplifying IT by PRIMEFLEX for VCF

Significant reduction in infrastructure

bring-up time from days to hours

Centralized access and integrated view of

physical and virtual infrastructure

Automated upgrade and interoperability

pre-tested

Optimized usage and ease of expansion

Significant Reduction of Efforts for: Installation & Enhancement

Operation & Maintenance

Lifecycle Management

Resource allocation to applications

End2End monitoring

Staff & Skills


PRIMEFLEX for VMware Cloud Foundation Key Components

vRealize Suite (Optional)

vCenter

NSX

Virtual SAN

vSphere

Horizon Suite (Optional)

SDDC Manager

Management

ToR Spine

Cloud Foundation

Hardware Management Services (HMS)


Physical Infrastructure: Procurement Options

Full

Ra

ck

1/2

Ra

ck

Incremental server addition

1/3

Ra

ck

Sta

rter

Kit


Higher Performance by Design Predictable Reliability at very high Temperatures in the Data Center

Unique Cool-SafeTM Technology Effective performance right up to 45°C at 100% Load

24x7 guaranteed by Advanced thermal design

6% ~27%

Energy Reduction for air conditioning ~5% to 6% for every +1°C degree

~27% savings on energy costs at +5°C Higher Ambient temperatures

A short story about Business growth through Hybrid IT

Hybrid IT Managed -

Service

Multi-Cloud Managed-

Service

Digital Transformation

IoT

Big Data

Application Transformation

SaaS Enablement

Hybrid IT Digital Solutions

Integrated Solutions PRIMEFLEX

Solutions for Infrastructure

On-Premise

MetaArc

Digital Enablement Platform for

Cloudofferings and Services

Off-Premise


Impact of Software Defined on IT-Organization and Infrastructure

Infrastructure Platform of Today

Server Compute

Operating

Network Connectivity Security

Administration Administration Administration

Storage Capacity

Server Capacity Compute I/O

Network “Just Connectivity”

Software Defined Software - Layer Security

Operating Self Services

Infrastructure Platform of Tomorrow


Requirements of modern Infrastructures

Management / Monitoring

Dashboard

Profile Management Maintenance

Topology (VLAN/SAN Mgmt)

Integration

Management / Monitoring

Rack View / Node Status

Node list / Inventory

Data Center View

Utilization / Threshold

Dashboard

Integration

Topology (VLAN/SAN Mgmt)

VLAN definition Topology view w/VMs

Firmware updates Maintenance

Log collection, Filtering & Notification

Profile Management

Deployment

Profiles

Fujitsu Infrastructure Management


Stage 0 Stage 1 Stage 2 Stage 3

Flexible on-demand sourcing

Stage 4

We support you at any Stage of IT as a Service

Server-Virtualization

Automation & Industrialization

Overall Virtualization


Cost reduction Lower Operational costs Quick & flexible provisioning

Consolidation Savings up to 10%

Pool & Share next level data centers


Storage, network virtualization Lower Operational costs Lower Time to Production

Hardware efficiency

Private Cloud

Self Service Capabilities Automation CAPEX/OPEX Optimization

Fujitsu Cloud (7x24x365 hybrid/public Cloud)

Self Service Portal

Advanced flexibility

Resources on Demand

Resources on-Demand Hardware

Virtualize & Standardize Savings up to 40%

Cloud Approach Upper level – data center

Stages of IT as a service


De-risking Your Growth

Bill your clients before your Fujitsu bills you

Pay nothing…

Up to 9 months usage before payment

No capacity software licenses

No capacity services fees

Capacity free of Charge

Fujitsu country sales has complete authority to deliver commercial innovations

Pay as you grow

Capacity growth in relation to payments

For major investments

Confidence Fujitsu products built in the EU

Data will be retained within the EU

We can support

Any project set-up

Any engagement

YOU choose.


What we presented

Higher Performance

Tailored Solutions

Derisking Growth

You ASP, ISV

Hosting or Telco provider

Energy efficiency

Superb performance

Boringly reliable

Built to stay fast

Designed to evolve

Rapid scaling

Flexible support options

Global knowledge

Bill your clients first

No hw & services cap licenses

Reduce your TCO

Best in breed technology


Questions & Answers

Derisking Your Growth - Solutions from FUJITSU & INTEL for Service Providers

Technology

Transcript of Derisking Your Growth - Solutions from FUJITSU & INTEL for Service Providers