Dept. Newsletter Aspect of the CNS Content Marketing Strategy 10-13-2011
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College of Natural Science Content Marketing Strategy Overview October 2011 By Michael Steger
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Presentation from the MSU Communicators Network on Oct. 13, 2011 focusing on the department newsletter aspect of the CNS communications plan.
Transcript of Dept. Newsletter Aspect of the CNS Content Marketing Strategy 10-13-2011
College of Natural Science
Content Marketing Strategy Overview
October 2011
By Michael Steger
Science is advancing rapidly
~40,000 alumni with
a wide range of
careers
CNS has 23 departments and
programs
Alumni associate more with
their degree unit than the
college
Build value of CNS programs to
increase gifts
Communications are a critical to
move people along the donor
continuum
Ignite Passion
Show Degree Equity
Our Plan
Department
Newsletters
InDesign Template!
Alumni Relations
Tactics
8 pages
From the
Department
Content by
CNS
Defined Audience:
Alumni with careers
outside of academia
Content Formula
• Letter from the Chair
• Alumni News
• Alumni Profiles
• Faculty Awards (non-MSU)
• Research Success
• Student Success, Experience
BRE
Content Marketing Strategy
Our Results
Increased alumni engagement
More connections
More Visits
Reaches
disconnected alumni
Increases
Exceeded Our Fundraising Goal
Last 2 Years
