Deploying Converged Networks in Hotels

2007 European Member’s Meeting & Conference

08-10 October - Lausanne

HTNG European Members’ Meeting & Conference 2007

Thought Leadership Program: Deploying Converged Networks in

Hotels

Bryan Steele Jireh-Tek Ltd (Moderator)Jeremy Ward JJW Hotels & ResortsNick Price Mandarin Oriental HotelsFraser Hickox Peninsula Hotels


The Market Direction

• Voice and data convergence• “Triple Play”

– VOD, HSIA and IP Telephony for the guest

• Infrastructure convergence– Wired and wireless– Business and guest applications on a

single Ethernet Infrastructure


HTNG’s IRT Group

• HTNG’s In Room Technology Group– Operating since 2005– 60+ members– Applications & Device Integration Team– Infrastructure Team– IP Telephony Team– In-Room Guest Controls Team– Media Content Team


Convergence: Some thought processes

Jeremy WardCIO, JJW Hotels and Resorts


Convergence

Future ?

CCTV

Back of House

Room Control

HSIA

IPTVVOD

Telephony

Wireless

ActiveComponents

Cabling

ConvergedIP

Network


Utopia

Future ?

Back of House

Room Control

HSIAIPTVVOD

Telephony

Wireless

ActiveComponents

Cabling

ConvergedIP

Network

InnovationCreating the USP

Reduced T.C.O.Accountability

Control


Examples

• Layer 1 – Physical– Cabling Choices

• Layers 2 and 3 – Data and Network– Active Component Decisions

• Layer 7 – Applications– Telephony Decisions


Layer 1

• Cabling Choices– Fiber - Backbone, To Room ?

• Multi Mode, Single Mode, Blown Fiber, Diverse Routes

– Copper – Horizontal, Vertical ?• CAT3, CAT5/5e, CAT6, CAT7

– Hybrid– New Build, Retro Fit– Procurement Strategy

• Manufacturer, Reseller, Warranty


Some of the Cabling Choices

Cabling

Fiber Copper Hybrid

BackboneBackbone To room

Multi-modeSingle-modeBlown Fiber

Diverse routes

Backbone To room To Room

CAT3, CAT5e, CAT6CAT7

Multi-mode Single-mode

Blown, Diverse routesCAT3, CAT5e, CAT6

CAT7

New Existing


Layers 2 and 3

• Active Component Decisions– Technical Requirements

• Layer 2/Layer 3 functionality, VOIP, IPTV, QOS, IGMP

– Procurement Strategy • Manufacturer, Retailer, Systems Integrator,

Tender

– Technical Design• VLANs, Routing, Security, Redundancy

– Support• Component Level, Port Level, Remote Access,

SLA’s


Active Component Decisions

Manufacturer

Reseller

Network DesignVLAN’s

RedundancyRouting

Integration to cabling

Configuration

Installation Hardware Support

Port Level Support

Tech RequirementsVOIP

VOD/IPTV/HSIA

Systems Integrator

Network DesignVLAN’s

RedundancyRouting

Integration to cabling

VOD/IPTV, HSIA, VOIPBOH, Remote Access

Security

Network Management

Support Integration

Installation

SLA’s

Tender Process?Lead timesAvailability

Support

Scope

SLA’s


Active Components


Layer 7

• Telephony– Solution

• VOIP, TDM, Hybrid, New/Existing PBX

– Procurement Strategy • Manufacturer, Retailer, Systems Integrator, Tender

– In Room• Handsets, SIP, 3rd Party, Wireless, DECT

– Integration• Call Logger, NMS, Voice Mail, PMS, LCS, UM, EM

– Support• Ports, Hardware, Software, SLA’s


Some Telephony Decisions

Telephony

Procurement Solution

Manufacturer

Reseller Systems Integrator

Tender Process

Support

Fully IP/ TDMIP Hybrid

Wireless

IP Dect

802.11x

Protocol SupportSIP/Native support

Handset choice

3rd Party Applications

Voice Mail Call logging PMS Interface LCS/UM Integration

Network BoundariesSupport

Integration/Innovation

Systems Integrator 3rd Party Applications

Manufacturer 3rd Party Wireless Network

Ports Hardware


A couple of Key Issues facing Vendors

• They know their product very well• They know some products quite well• They know a little about a few products• They know nothing about the rest• Who owns the network?• Who manages the network?• Who supports the network?


A few Key Issues facing Hoteliers

• Nobody does it all…• Co-ordination and definition of the role of

each vendor is crucial• Avoid the “blame” culture, “one throat to

choke”• Cost justification – selling the ROI• The solutions can change faster than the

decision making process• Innovating and creating the USP (Wow Factor)• Believing the hype, be diligent


Some Real-World Experience

Nick PriceCIO/CTO, Mandarin Oriental Hotel Group


MO Miami (2000)


CCTV

FTG TV

AdminData

Shared IP Network

POS

BMSPhone

HSIA

MO Miami (2000)


MO Miami (2000)

• Non-converged LAN for PMS and BoH apps• Application specific networks with

incompatible cable types• Pros:

– Simple to manage– Highly resilient due to separation of networks

and applications

• Cons:– Difficult to expand coverage or add services– Low bandwidth/dumb RS-232 interfaces– At the mercy of cellular carriers for coverage


MO New York (2003)

CCTV

FTG TV

AdminData

Phone

HSIA

Shared IP Network

VoD

DAS

Mobile

POSBMS


MO New York (2003)

• Converged network w/POS, DVOD, Guest Internet and Telephony

• DAS for cell coverage, WiFi, Trunk radio• Pros:

– Improved DVOD and phone quality due to IP– Service delivery everywhere, on demand– Rich XML-based interfaces

• Cons:– Higher CAPEX due to need for high resilience– Active network management required and

internal expertise insufficient


MO Hong Kong (2006)

CCTV

FTG TV

AdminData

Phone

Guest IP Network

DAS

Mobile

POSBMS

HSIA

VoD

FTG TV

Admin IP NetworkFirewall


MO Hong Kong (2006)

• IPTV added to the converged network• Separate, securely interconnected admin

and guest networks• Pros:

– Perfect TV signal in every room– Mandarin specific HD virtual channels– Network management simplified and security

concerns reduced

• Cons:– CAPEX increased due to need for two resilient

networks and increased vertical cabling


MO Las Vegas (2009)

CCTV

FTG TV

AdminData

Phone

HSIA

Shared IP Network

VoD

DAS

Mobile

POS

BMS


MO Las Vegas (2009)

• CCTV added to the converged network• Single network managed by MGM NOC across

CityCenter campus• In-room switch in every room• Zigbee based wireless room controls• Pros:

– Services shared across CityCenter– Less cable to the room and in the room– High bandwidth per room gives future flexibility

• Cons:– Requires active management by experts


MO Hong Kong (2006)


MO Las Vegas (2009)


The Peninsula Tokyo Experience

Fraser HickoxGM Research & Technology


• Almost there but not quite there• Telephony broadband and wifi now

converged• The IP TV network stands on its own• Shanghai will hopefully make the

quantum leap


The Future

• Television without Borders challenging the VOD operators

• Enter Sling Media and Location Free• Sling hotels – now a reality, bandwidth on

demand• Major TV Networks now competing• The EchoStar factor• Narrow casting the next phenomena


• New Appliances in the Guest Room• Shorter evolving life cycles will result in

constant change- what has the legs to last.• Internet shift from PC function centric to

appliance centric• OLED TV, paper thin much sharper resolution

but size does matter• Surface computing as an entertainment media• Stimulating other senses – the Sony

development • Reinventing payment per service

Deploying Converged Networks in Hotels

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