U.S. Department of StateMorris + Mitchell

Presented by:

Account Director: Nikki Wilson

Account Coordinator: Logan Sartain

Event Planning: Meigan Gardner

Online Media: Brantly Houston

Research Team: Rebekah Cherniss & Jack Jiang

Public Relations: Marci Hoxworth & Kali Timmerman

Our Objective

Educate Abilene students about U.S. Department of State internships and

career opportunities.

Strategies ● Host two information sessions

o Career Center luncheon

o Diplomat in Residence Chapel ● Create Promotional Material● Utilize all media platforms ● Issue follow-up student survey

What We Learned

● Survey Results

● Use of media channels

● Use of partnerships

Surveys Analyzed:

● Gender

● Major

● University Classification

● Interest in all aspects of

working with the department

Event Attendance

Event Success

● Email best for ACU online

infrastructure

● Sent email to professors for

Cable event

● Promotional material attached

● Shared in classrooms, other

mediums

Event Promotions

Partnerships

Spring 2015 Objectives

Educate Abilene high school students and Abilene college students about U.S. Department of State internships and

career opportunities.

New Strategies

● High School outreach ● College classrooms ● Landing page ● Explore measurement

mediums

Classroom Outreach

Develop partnerships with Abilene High schools, college professors and specific university programs

University Outreach

Political Science GovernmentEconomics Business/Management International Studies Psychology Social Work

University Outreach

● Multicultural (ISA)● COBA Connections ● LYNAY/PULSE ● Hispanos Unidos ● Student Association

Abilene High Schools

Abilene High School Cooper High School Wylie High School

Presentations

Develop interactive presentations discussing the U.S. Department of

State, and personal career or internship success stories.

Presentation Surveys

● Printed - allowing for immediate feedback● Increased data and student involvement

Landing Page

● Serve as data gathering site

● Create content and creative material

● Link directly to:careers.state.govFloyd Cable DIR page

TimelineJanuary 12th:

● Contact Abilene HS teachers, university professors/programs

● Contact International Connections members

● Begin landing page development

February 2nd- March 2nd:

● Landing page goes LIVE

● Begin HS classroom presentations

March 23rd- April 20th:

● Begin university classroom/program outreach

Thank You!