Lecturer Name : Dr Zarina Salleh

Group : EMD6M6A

UNIVERSITI TEKNOLOGI MARA, SHAH ALAMFACULTY OF MECHANICAL ENGINEERING

ENT 600 – TECHNOLOGY INTREPRENEURSHIP

DENTAL HANDPIECE

CLEANING DEVICE

Design Organization

Abdul Rahman Bin Zahari2009831352

Chief Executive Officer

Mohd Faris Bin Rosli2009470984

Human Resource Manager

Nuramanina Binti Che Ibrahim2009211022

Financial Manager

Mohamad Dzulhelmy Bin Amari2009447994

Marketing Manager and Production Manager

Executive Summary

Background

Dental handpiece is a tool used to prevent this unhealthy

disease by removing the plaque from cavity as well as to

clean and remove plaque from the tooth’s surface. A tiny

diamond chips on the handpiece wear away the plaque

and damaged enamel.

Purpose of Project Development

To design an automatically dental cleaning device which

was more efficient than the manually hand washed in

terms of cleaning processes. The design of the device was

to be as simple as the device was portable to be operates

at any places.

The Target Market and Projections

•Most widely our target market is especially to

all dentist clinics in Malaysia.

•Focusing on Malaysia market and Asian

market.

•10% in year one.

•Growth up at the second years our product

can conquer about 50% of the market share.

•The promotion strategy such as newspaper,

media electronics and advertisement.

The Competitive Advantages

•Main advantages is about technology development

which in term of electronic part and advances in

software.

•Will get a certification from SIRIM (Standards and

Industrial Research Institute of Malaysia) and SIRIM

awards their logo to products because we are

produces a safe an eco-friendly technology product

that is fit for consumption and meet environment

standard.

•For this concept of business, there is no competitor

for our product because this product is first in

Malaysia.

The Profitability of Product

•Three years free government tax because our

product is a new technology in Malaysia

The Management Team

•Strong management team

•Mechanical engineering background

•Strong analytical with computer literature and

creative in product designing

Product Description

Dental Handpiece Cleaning Device

Product Details

Name : Dental Handpiece Cleaning Device

Function : To clean dental handpieces

Advantages :

Automated cleaning process

Easy to operate

Simple design

Affordable price

Background of the Product

Dentin??

Dental handpiece??

Purpose of Development

• Ensure these dental handpiece

being properly cleaned.

• Selling the new technology and

device of dental handpiece in

affordable price.

Main Concept

Base body

Upper container

Upper body

•Electronic system•Motor •The mechanism

•Brushes will be placed around the brush container to makes the cleaning process easier

•Hold the brush container as a support inside it

Product Application

OLD SCHOOL METHOD• Normal way of cleaning the handpiece in the clinic or

hospital is by using a brush and brush the handpiece manually using their hand

NEW DENTAL HANDPIECE• Put the handpiece into the device and holds the

handpiece• Select speed according to user needs

Unique Feature

Automatic process

Speed controller

Fool proof

Increase productivity for dental cleaning • Ensure

constant speed

• Satisfy user needs

•Instruction provided is very simple and easy to understand

Opportunities in the Market

• Based on observation, we can see that there is no other dental handpiece cleaning device in Malaysia.

• Export to the nearby country like Thailand, Singapore, Indonesia, and Filipina.

Technology Description

1

2

3

4

5

67

Part 1 (Base)

Size : 120mm x 120mm x 2mmMaterial : Nylon rodMachine used : Lathe machine, Drill machine

Part 2 (Motor Holder)

Size : Ø85mm outer diameter, Ø60mm inner diameterMaterial : Nylon rodMachine used : Lathe machine, Drill machine

Part 3 (Spindle)

Size : Ø54mm diameter, 74mm lengthMaterial : Nylon rodMachine used : Lathe machine, Drill machine

Part 4 (Spindle Holder)

Size : Ø85mm diameter, 53mm lengthMaterial : Nylon rodMachine used : Lathe machine, Drill machine, Milling machine

Part 5 (Holder)

Size : Ø73mm diameter, 95mm lengthMaterial : Nylon rodMachine used : Lathe machine

Part 6 (Holder)

Size : Ø60mm diameter, 78mm lengthMaterial : Nylon rodMachine used : Lathe machine

Part 7 (Brush Holder)

Size : Ø55mm diameter, 99mm lengthMaterial : Nylon rodMachine used : Lathe machine, Compressed

Market Analysis andStrategies

Customers

Estimate Market Size

Estimate Market Share

Selling Price

Competitors

Potential Annual Growth

Marketing Strategy

Customers

1. Dental clinics in Malaysia• Our main target is to supply the

product for dental clinics in our country.

2. Other dental suppliers• Will expand business by selling the

product to other dental suppliers.

Estimate Market Size

Overall dental clinics in Malaysia is 1615 clinics

Estimate Market Share

1. Estimate dental clinics in Malaysia is around 1,615 in year 2011.

2. Assume 10% will buying this product.1, 615 X 10% = 161

3. Assume only 10% of market share (to sell our product)

Total market share = 161 unit x RM 402

= RM 64,722

Selling Price

COMPONENT COST PER

PRODUCT

COST PER

UNIT (RM)

QUANTITY PER

PROTOTYPE

TOTAL COMPONENT

COST (RM)

PART 1 3 1 3.00

PART 2 5 1 5.00

PART 3 10 1 10.00

PART 4 5 1 5.00

PART 5 5 1 5.00

PART 6 5 1 5.00

PART 7 15 1 15.00

SCREW AND WASHER - 14 10.00

6002Z BEARING 5 2 10.00

ELECTRONIC SYSTEM 200 1 200.00

Total material cost per product RM 268.00

Assume 50% of total cost from 1 unit product. (40% is for profit and 10% is for other cost)

Total selling price for 1 unit product:= (total cost of 1 unit product) + ( 50% of total cost)

= RM 268 + RM 134= RM 402

Competitors

ADVANTAGES DISADVANTAGES

BUMI DENTAL SUPPLIER

SDN BHD.

Good arrangement of products

and services. High selling price of product.

CALSUN DENTAL

SUPPLY

Small size product

Own their regular customers

High selling price

Low service quality

Potential Annual Growth

YEAR 2012 2013 2014

DENTAL HP CLEANING DEVICE (UNIT)

64,722 67,958 74,754

GROWTH PERCENTAGE

0% 5% 10%

Our marketing objectives are:

Increase sales by 10% every

year

Launch a new product by the

end of the year

Achieve a 95% customer

satisfaction rating

Marketing Strategy

1. PromotionAdvertising

• Dental Magazines• Exhibitions and Health Fairs• Government tender (Supply to government

dental clinic)• Electronic media (internet, television, radio)

2. ProductWarranty and Service Policy

• One year warranty• If problem occur within the warranty period,

customers can bring the product directly to us• Terms and Condition applied

3. Pricea) Value-based pricing

• The price based on the quality and the ability of the target market to buy it.

• It depends to socio-economic factors of the target market.

b) Cost-based pricing• Regulates price based on cost incurred.• We use cost plus pricing concept that our selling

price is three times more than other material cost.

c) Competition-based pricing • We must compete with the competitors.• We offer the suitable price to attract more

customers’ attentions.

4. PlaceDental Clinics

Intellectual Property

Types of Intellectual Property

There are five types of IP rights which provide protection

for inventions or creations against infringement by others:

1)Patent and utility innovation

2)Copyright

3)Trademark

4)Industrial design

5)Trade secret

Patent and Utility Property

Term of Protection for Patents:• A patent is protected 5 years from the date of filling.• A utility innovation is protected 3 years from the

date of filling. The term may be extended twice each on a 1-year basis (i.e. 3 + 1 + 1), subject to use, therefore providing a total protection period of 5 years.

• Once a patent expires, the owner no longer holds the exclusive right to the invention.

Project Milestone

TASKMonth 1 Month 2 Month 3 Month 4

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Identifying Problem                                

Literature Review                                

Concept Design                                

Selecting Design                                

Detail Design                                

Identify target market                                

Identify competitors                                

Preparation of Materials                                

Prototype fabrication                                

Product testing                                

Problem Solving                                

Preparation of blueprint                                

Conclusion

• This product have the ability to go further in local and international dental market if given the opportunity.

• We realize the risks that awaits us along the remarkable journey to be successful entrepreneur.

Thank you…(^_^)

ir.arza@yahoo.com

Financial Description

FinancialONE TIME START-UP COSTS COST (RM)

a) Capital expenditure – administrative

1) Renovation2) Vehicle

6, 000.004, 000.00

b) Capital expenditure – operation

1) Lathe machine2) Milling machine3) Other equipment

14, 000.0014, 000.0010, 000.00

c) One time start-up

1) Installation2) Starting inventory3) Office supplies4) Legal and professional fees5) Grand opening

5, 000.001, 000.002,000.002, 000.002, 500.00

d) Other pre-operation

1) Utilities deposit2) Business registration and license

2, 500.001, 000.00

TOTAL ONE TIME START – UP COST 64, 000.00

Working Capital6 MONTH EXPENSES COST (RM)

a) Marketing

1) Delivery expenditure 2) Advertising

250.00 2, 000.00

b) Administrative

1) Salaries and wages 2) Rent 3) Utilities 4) Office supplies 5) Insurance 6) Factory maintenance

6, 000.00 3, 000.00 1, 000.00 1, 000.00 2, 000.00 2, 000.00

c) Operations

1) Transportation 1, 000.00

d) Other expenditure

Total working capital 18, 250.00

Contingencies ( 5% ) 913.00

Total working capital + contingencies 19, 163.00

Component CostCOMPONENT COST PER

PRODUCTCOST PER UNIT (RM)

QUANTITY PER PROTOTYPE

TOTAL COMPONENT COST

(RM)

PART 1 3 1 3

PART 2 5 1 5

PART 3 10 1 10

PART 4 5 1 5

PART 5 5 1 5

PART 6 5 1 5

PART 7 15 1 15

SCREW AND WASHER - 14 10

6002Z BEARING 5 2 10

ELECTRONIC SYSTEM 200 1 200

Total material cost per product RM 268.00

TOTAL MATERIAL COST FOR 100 UNIT PRODUCT RM 26, 800.00

TOTAL COST FOR THE PRODUCTION OF 100 PRODUCTS IN 12 MONTHS:

= Total one time start-up cost + Total working capital & contingencies +

Total material cost for 100 products

= RM 64,000 + RM 19,163 + RM 26,800

= RM 109,963