Dennis Colome - Website conversion
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Transcript of Dennis Colome - Website conversion
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WEBSITE CONVERSION:
Leverage AB Testing & How the Brain Works to increase leads by 50%
Dennis ColomeVice President of Sales
(760) [email protected]
Page: 54
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10 YEARS IN AUTOMOTIVE INTERNET
MARKETING
DEALERON(Located in the DC Metro Area)
2011 2012 & 2013
GOOGLE CERTIFIED PARTNER
& DIGITAL AGENCY
DENNIS COLOME BACKGROUND
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YOUR CONVERSION RATE IS…
How many of THESE guys…
Turn into THESE guys!
YOURWEBSIT
E
GOALYOUR GOAL
CAN BEMicro Conversion- VDP Pageview- Map/Hours Page- Coupon Print
Macro Conversion- Form Submission- Phone Call
GOAL
EXPRESSED AS A %
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Avg. Dealer Websites
2%
4%
6%
8%
10%
0%
WEBSITE CONVERSION – WHAT’S POSSIBLE?
7.8% 7.7% 7.7% %
HollyKia
IdealNissan
Scott ClarkToyota
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WEBSITE CONVERSION REALITIES
4,000
15%
2%Conversion
8%Conversion
12 CARS
48 CARSOF ALL LEADS
CONVERTTO SALES OF A
VEHICLE
VISITORSPER
MONTH
+36CARS PER MONTH
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“FACTS” ABOUT CONVERSION
Green Buttons convert better than any other button color
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“FACTS” ABOUT CONVERSION
Red Buttons convert better than any other button color
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“FACTS” ABOUT CONVERSION
Orange Buttons convert better than any other button color
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“FACTS” ABOUT CONVERSION
Minimize Form Fields to Increase Conversion
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WHAT IS A/B SPLIT TESTING?
VISITORS
CONTROLLED TEST
GOAL
7%
10%
12%
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TESTING INCREASES PERFORMANCE
MOST COMPANIES
AMAZON.COM< 2 TESTS PER
MONTH 200+
TESTS PER MONTH
to
to
$92 TRAFFIC $1
CONV.
$20 TRAFFIC
$1 CONV.
67%LESS PER
CONV.
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THE CONSCIOUS MIND
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95%OF BRAIN
ACTIVITY IS SUB-
CONSCIOUS
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THE HUMAN BRAINNEW
BRAIN
MIDDLE BRAIN
REPTILIAN BRAIN
HOW TO STIMULATE
THE REPTILIAN BRAIN-Self Centered
-Contrast-Tangible-Beginning and End-Visual and Emotional
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CASE STUDY #58 – MAKING YOUR PRICES SEEM LOWER
MSRP: $26,987
Control MSRP: $26,987Internet Price: $25,500
Variation A13%
Increase
MSRP: $26,987.00Internet Price: $25,499
YOU SAVE $1,488.00
Variation B
RESULT: CONVERS
ION UP 28%
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CASE STUDY #73 – NATURAL LANGUAGE FORM
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CASE STUDY #84 – OPTIMIZED VEHICLE DETAILS PAGE
Before After
RESULT:CONVERSIO
N
UP 21%
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CASE STUDY #35 – CREDIT LEAD OPTIMIZATION
Before After
RESULT:CONVERSIO
N
UP 300%
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Trust
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CASE STUDY #41 – NEW CAR FORM SUBMISSION PAGE
Before After
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RESULT:CONVERSIO
N
UP 130%
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CASE STUDY #287 – TEXT VS. VIDEO TESTIMONIALS
RESULT: CONVERS
ION UP 42%
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CASE STUDY #291 - ROTATING SLIDERS VS. STATIC IMAGE
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27%INCREAS
E IN INVENTO
RY SEARCHE
S
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CASE STUDY #295 – CONTROL VS. INVENTORY SEARCH FORM36%INCREAS
E IN INVENTO
RY SEARCHE
S
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FIVESECONDTEST.COM
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What do you remember?
What can you do?
Who is this site for?
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TOOLS FOR YOUR TOOLKIT
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LEAD CAPTURE COUPON
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Lead CaptureCoupon-Motivation-Action-Simplicity26%
More Leads
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VISUAL WEBSITE OPTIMIZER – A/B TESTING SOFTWARE
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Visual Website Optimizer-A/B Testing-Multi-variate-No Coding
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Dennis ColomeVice President Sales
(760) 717-5050(877) 543-4200, ext. [email protected]
QUESTIONS?
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