Denish- The cake shop plan (Hypothetical)
-
Upload
yogesh-dwivedi -
Category
Social Media
-
view
78 -
download
0
description
Transcript of Denish- The cake shop plan (Hypothetical)
![Page 1: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/1.jpg)
Denish Food Products A 365 day delight
Digital Marketing Plan 2014
![Page 2: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/2.jpg)
About Denish • A prominent Manufacturer and
Wholesaler of Confectionary Products
• Serving lip smacking confectionary products to its stakeholders since 1984
• Delighting its customers in Mumbai, Thane and Raighadh district
![Page 3: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/3.jpg)
Strengths of Denish as a brand • Quality Products
Rich and Delectable ConfectionaryStrict Quality Control
• Quality Service Prompt DeliveriesCompetitive pricing
• Quality Audiences Skilled team of Chefs
![Page 4: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/4.jpg)
Brand Attributes
Delighting its Customers 365
days
Serving Rich and Delectable Confectionary
Innovative Confectionary
Shop
![Page 5: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/5.jpg)
Current Online Presence
• It has an Official website
• No Presence on any Social Media Platforms
• No presence on any Food Portals
![Page 6: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/6.jpg)
Online Opportunity
• Create a Brand Identity of Denish
as the Destination of ‘DELIGHT’
• Positive Seeding and Leveraging the brand across the online space
• Engaging and Sustaining a Confectionary community through Online Activities
![Page 7: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/7.jpg)
Multi Platform Starters
• Online Media Buying
![Page 8: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/8.jpg)
Successful Strategy Mix
Digital Launch
Content Strategy
Engage & Sustain
Apps & Events
that Delight
Involve Your
Customers or Fans
![Page 9: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/9.jpg)
How to go about it?
Phase 1: Creating Awareness & Build Brand Presence
Phase 2: Engage & Sustain the Online Base
Phase 3: Contest Activations
![Page 10: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/10.jpg)
Facebook Management• Daily | Weekly | Monthly
Engagement
• Online Reputation Management [ORM]
• Quick Customer Response
• TABS-Online Booking Tab, Store Locator, Making of a Delight
• Sharing of Occasional Photos, Videos, Links & Status updates
![Page 11: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/11.jpg)
Facebook Activities
• Regular brand updates for engagement
• Occasion based updates
• Contest on Icing Art
• Share your Birthday Sunsign With Celebs - share your birthday
• Delight of the week
• Feedback display | Testimonials
![Page 12: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/12.jpg)
Twitter Management• Following Confectionary
Products Enthusiasts
• Tracking Relevant Influencers on Twitter(Opinion Leaders)
• Regular Tweets about the Brand using relevant hashtags
• Retweeting Followers Tweets
![Page 13: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/13.jpg)
Twitter Activities
• Occasion Based Tweets
• Creating Hash tags related to brands like #IcingOnCake | #BakeACake | #CakeFight (Moments to be shared & best moments will be rewarded)
![Page 14: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/14.jpg)
Online Media Buying• Buying AdSpace on Prominent Food Portals
• Sponsored Ads on Facebook
![Page 15: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/15.jpg)
Results• Making ‘Denish’ carve a Niche for
itself in the Confectionary Industry
• Increasing Awareness and gaining Credibility
• Top of the Mind Recall of ‘Denish’
• Building and adding value to the Community in the Virtual world
• Increase in Footfalls
![Page 16: Denish- The cake shop plan (Hypothetical)](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c460794a795932068b4614/html5/thumbnails/16.jpg)