DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND...
Transcript of DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND...
![Page 1: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/1.jpg)
DENIM
INTELLIGENCE REPORT
![Page 2: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/2.jpg)
relevant DEMAND SIGNALS
analyze PRODUCT ATTRIBUTES
actionable BUSINESS INSIGHTS
![Page 3: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/3.jpg)
SOCIAL SEARCH SKUs
the
consumer
![Page 4: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/4.jpg)
AGENDA -----------------------------------------------
--- ------
------
------
------
------
------
------
------
-----------------------------------------------
---
-----------------------------------------------
---
01
02
03
04
05
06
07
08
MARKET SCORECARD
PRICE ANALYSIS
EMERGING TRENDS -----------------------------------------------
---
-----------------------------------------------
---
-----------------------------------------------
---
-----------------------------------------------
---
-----------------------------------------------
---
CORE SILHOUETTES
BRANDS TO WACH
MARKET INNOVATION
REPORT OVERVIEW
KEY TAKEAWAYS
![Page 5: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/5.jpg)
The denim market is undergoing substantial disruption,
unseen since the rise and fall of premium denim in the
2000s.
1. Customer experience innovation and new players
entering the market are leveling the playing field.
2. Purchasing decisions are moving from brand-driven
to trend-driven.
3. A vintage revival is leading to an influx of new
silhouettes.
DENIM DISRUPTION
KEY TAKEAWAYS
![Page 6: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/6.jpg)
Flare
6%
FAST FASHION
Current Trend: Distressed
Test Opportunity: Step Hem
Current Trend: High Waist
Skinny
Test Opportunity: Cropped
Flare
Current Trend: Frayed Hem
Test Opportunity: Denim
Jacket
Current Trend: Embroidery
Test Opportunity: Lace Up
Skinny/Stretch
55%
Straight
15%
Relaxed
7%
Cropped
7%
Bootcut
6%
Flare
3%
SPECIALTY
Skinny/Stret
ch 72%
Relaxed
6%
Cropped
5%
Bootcut
1%
Distressed
10%
Straight
4%
PREMIUM
Skinny/Stretch
52%
Relaxed
4%
Cropped
15%
Bootcut
4%
Straight
12%
Distressed
7%
LUXURY
Skinny/Stretc
h 40%
Relaxed
4%
Cropped
14%
Bootcut
3% Flare
9%
Straight
20%
Distressed
10%
Flare
2%
Distressed
7%
WOMENS DENIM
![Page 7: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/7.jpg)
FAST FASHION SPECIALTY LUXURY
MENS DENIM
Men’s Slim Fit Jeans Men’s Stretch Jeans
Skinny
40% Slim
22%
Straight
18%
Distressed
3% Tapered
4%
Relaxed
4%
Bootcut
3%
Straight
35%
Slim
18%
Skinny
24%
Tapered
3%
Relaxed
3%
Bootcut
2%
PREMIUM
Stretch
6%
Distressed
4%
Stretch
11%
Straight
34%
Skinny
16%
Slim
29%
Relaxed
1% Bootcut
1% Distressed
6%
Stretch
9%
Tapered
5%
Slim
30%
Skinny
19%
Straight
21%
Tapered
4%
Relaxed
1% Distressed
11%
Stretch
14%
![Page 8: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/8.jpg)
MARKET AUR RANGE DENIM AVERAGE
FULL PRICE %
DIVISION
AVERAGE FULL
PRICE %
FAST FASHION $43.22 $10 - $50 62% 50%
SPECIALTY $71.37 $25 - $100 43% 40%
PREMIUM $149.45 $100 - $250 50% 50%
LUXURY $431.20 $250+ 56% 54%
MARKET AUR RANGE
DENIM
AVERAGE FULL
PRICE %
DIVISION
AVERAGE FULL
PRICE %
FAST FASHION $33.02 $10 - $50 36% 40%
SPECIALTY $69.31 $25 - $100 44% 41%
PREMIUM $147.00 $100 - $250 49% 50%
LUXURY $524.29 $250+ 66% 65%
WOMENS DENIM MENS DENIM
41% 46%
MEN Overall 46% of men’s products are currently at full price
with an AUR of $159.04 and average mkd rate of 24%.
Brands with highest product penetration include Diesel, 7
for all Mankind, Dsquared2, and Levi’s.
Retailers include Yoox, Farfetch, Amazon, and ASOS.
WOMEN Overall there are double the number of women’s products in
the market than men’s jeans. 41% of products are currently
at full price with an AUR $128.43 and average mkd rate of
34%.
Brands with the highest product penetration include J
Brand, Paige, 7 for all Mankind, and Current/Elliot.
Retailers include Yoox, TheRealReal, Farfetch, and Amazon.
products at full price products at full price
MARKET PRICING
![Page 9: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/9.jpg)
MARKET AUR RANGE DENIM AVERAGE
FULL PRICE %
DENIM AVERAGE
MARKDOWN RATE
VALUE / OFF
PRICE $88.09 $10 - 500 21% 51%
AMAZON $88.52 $10 - 500 46% 10%
PRICING ARCHITECTURE
VALUE / OFF-PRICE AMAZON
VALUE vs. AMAZON
![Page 10: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/10.jpg)
MARKET FAN COUNT SOCIAL ENGAGEMENT HIGHEST SOCIAL
ENGAGEMENT
FAST FASHION 154M 25M Forever 21, H&M, Topshop
SPECIALTY 131M 14M Hollister, Calvin Klein, Tommy
Hilfiger
PREMIUM 24M 2.6M Good America, A.P.C., Acne
LUXURY 127M 24M Dolce & Gabbana, Gucci
SOCIAL BUZZ
SOCIAL ACTIONS BY MARKET (JANUARY 2017)*
![Page 11: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/11.jpg)
Market Penetration
Lo
w
Low Hig
h
Hig
h
Gro
wth
Rate
DENIM TREND ANALYSIS
WHAT’S HOT?
![Page 12: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/12.jpg)
bomber jacket
DENIM JACKET
2x denim jacket
Positioned to
move out of the
early adopter
space with 90s
revival,
embroidery, and
distressing
driving this
trend.
outerwear
![Page 13: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/13.jpg)
8x
DENIM CHOKER Nascent, +900%
Search Volume: 3k
AUR: $27.17
SKU’s: 60
NOT JUST JEANS
DENIM SKIRT Growing, +15%
Search Volume: 46k
AUR: $175
SKU’s: 1,800
DENIM OVERALLS Mature
Search Volume: 8k
AUR: $212
SKU’s: 133
![Page 14: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/14.jpg)
EMBELLISHED DISTRESSED HEMS HACKS
TOP TRENDS ON THE RISE
nascent growing seasonal /
volatile
mature
![Page 15: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/15.jpg)
PATCHED JEANS Growing +100%
Search Volume: 3k
Social Actions: 22k
AUR: $144
Products at full price: 44%
SKU’s: 141
Premium / Specialty
EMBROIDERED JEANS Growing +500%
Search Volume: 15k
Social Actions: 170k
AUR: $198
Products at full price: 42%
SKU’s: 1,600
Fast / Luxury
LACE-UP DENIM Nascent +65%
Search Volume: 2k
Social Actions: 42k AUR: $265.37
Products at full price: 56%
SKU’s: 224
Early Adopter
ONE TO WATCH:
RACER / SIDE
STRIPE Early Adopter
EMBELLISHED DENIM
![Page 16: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/16.jpg)
ONE TO WATCH:
SLOGAN RIPPED Early Adopter
DISTRESSED
Growing 50%
Search Volume: 27k
Social Actions: 390k
AUR: $162
Products at full price: 52%
SKU’s: 5,000
Premium / Specialty
FRAYED Nascent/Growing 180%
Search Volume: 1,300
Social Actions: 42k
AUR: $184
Products at full price: 64%
SKU’s: 2,000
Fast / Luxury
RIPPED Growing 30%
Search Volume: 75k
Social Actions: 560k
AUR: $125
Products at full price: 52%
SKU’s: 1,300
Premium / Specialty
DISTRESSED DENIM
![Page 17: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/17.jpg)
RAW HEM Growing +130%
Search Volume: 800
Social Actions: 18k
AUR: $182
Products at full price: 70%
SKU’s: 90
Specialty / Premium
CROP / KICK FLARE Growing 100%
Search Volume: 2,500
Social Actions: 1,400
AUR: $186
Product at full price: 80%
SKU’s: 200
Premium / Luxury
UNVEVEN / STEP
HEM Nascent, +230%
Search Volume: 300
Social Actions: 3,600
AUR: $182
Product at full price: 81%
Early Adopter / Premium
ONE TO WATCH:
RUFFLE HEM Early Adopter
HEM HACKS
![Page 18: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/18.jpg)
FRAYED vs. EMBROIDERED frayed jeans embroidered jeans
![Page 19: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/19.jpg)
STEP HEM FORECAST
step hem jeans velvet boots
social buzz & product styling
![Page 20: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/20.jpg)
SEASONAL: Over the Knee Boots vs. Black Skinny
Jeans
vs.
Boyfriend Jeans & Stan
Smiths
Flare Jeans & Wedge
Heels
KEY ITEM ANALYSIS
OUTFIT: High Waist Jeans vs. Crop Tops
![Page 21: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/21.jpg)
CORE SILHOUETTES
HIGH WAIST / RIPPED
SKINNY BOYFRIEND
growing mature nascent
WIDE LEG
![Page 22: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/22.jpg)
Crop Flare Skinny Ripped High Waist Skinny Jegging
Wide Leg Mom Boyfriend Bootcut
Men's Tapered Men's Slim Stretch Straight Low-rise
nascent growing mature declining
CORE SILHOUETTES
PRODUCT PENETRATION
SEARCH VOLUME
SEARCH GROWTH
![Page 23: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/23.jpg)
Boyfriend + Slip On
vs.
Flare Jean + Wedge Heels
Chambray Shirt: 5 years
Bomber Jacket: 2 years
Midi Skirt: 3 years
Emerging / Test
Silhouette Growing / Top Seller Mature / Core Fit
BOYFRIEND JEANS: when should we break up?
![Page 24: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/24.jpg)
Peplum -
ACCELERATION Boyfriend Jeans - MOMENTUM
Joggers Hybrid Trend
Curve
JOGGERS S
ea
rch
vo
lum
e
Month (2012-2017)
![Page 25: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/25.jpg)
7 FOR ALL MANKIND Fan Count: 85,658
AUR: $135.70
Average Mkd Rate: 29%
J BRAND Fan Count: 347,081
AUR: $157.53
Average Mkd Rate: 27%
JOE’S JEANS Fan Count: 56,228
AUR: $118.60
Average Mkd Rate: 34%
ROCK & REPUBLIC Fan Count: 1,129
AUR: $86.00
Average Mkd Rate: 1%
TRUE RELIGION Fan Count: 236,155
AUR: $123.00
Average Mkd Rate: 36%
CITIZENS OF HUMANITY Fan Count: 121,169
AUR: $206.00
Average Mkd Rate: 19%
Premium Brands: WHERE ARE THEY NOW?
![Page 26: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/26.jpg)
then now future
BACK TO BRANDING?
![Page 27: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/27.jpg)
DIRECT TO CONSUMER
![Page 28: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/28.jpg)
JAPAN
• Denim Heritage
• Selvage
• Fabric
Innovation
Uniqlo - $
Beams - $$
Moussy - $$$
Bethnals- $$
CLOSED – $$$
IRO - $$$$
Marques’ Almeida -
$$$$
LOS ANGELES
• IT Silhouettes
• Made In USA
• Celeb
Endorsed Revice - $$
AMO - $$$
Mother - $$$
GRLFRND - $$$
EUROPE
• Fabric Tradition
• Minimalism
• IT Streetstyle
CENTERS OF INNOVATON
![Page 29: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/29.jpg)
Good American Fan Count: 336k
Social Actions: 2.4M
Brand Prop: 0-24 sizing
AUR: $172
RE/DONE Fan Count: 150k
Social Actions: 640k
Brand Prop: Recycled Vintage
AUR: $291
Mott & Bow Fan Count: 13k
Social Actions: 1,200
Brand Prop: DTC / Try on at Home
AUR: 96-128
THE NEW GUARD
![Page 30: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/30.jpg)
Second Skin Fan Count: 14.7 k
Social Actions: 880k
Brand Prop: Blogger Brand, Seasonless
Overalls
AUR: $230
Mother Denim Fan Count: 79k
Social Actions: 370k
Brand Prop: Indie LA, Miranda Kerr
collection
AUR: $187.79
BRANDS MAKING HEADLINES
3x1 Fan Count: 32k
Social Actions: 740k
Brand Prop: Custom Made
AUR: $177
![Page 31: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/31.jpg)
PATCH BARS • Custom
• Instantaneous
• Interactive
Levis - $$
Madewell - $$
MiH Denim - $$$
Selfridges - $$$$
RETAIL EXPERIENCES
DIY • Perfect Fit
• Selvage Fabric
• One of a Kind
Vintage Twin - $$
Levis Lot 1 - $$$
3x1 - $$$$
SelvageWork - $$$$
SUSTAINABILITY • Reduce Footprint
• Value Proposition
• Unique Pieces
Revice - $$
RE/DONE - $$$
Vetements + Levi’s - $$$
![Page 32: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/32.jpg)
interactive RETAIL
Cailler Chocolate VR
Interactive
Displays
(PERCH)
Personalized Tutorials
(MemoMi Smart Mirror)
Vanessa Bruno
Embroidery Bar
Charlotte Tilbury
Shop by Look
![Page 33: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/33.jpg)
& use cases STRATEGIC analysis
Efficient
Comp Shopping
Pricing
Analysis Plan Marketing
Calendar
Optimize
Product Flows
Enhance
SEO/SEM Influencer
Strategy
Analyze Trend
Curves Assortment
Architecture
RIGHT PRICE RIGHT TIME RIGHT PRODUCT increase sales maximize margin drive conversion
RIGHT MESSAGE brand voice & discovery
![Page 34: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/34.jpg)
34
Price Optimization x Demand Signals: Senior Product Merchandiser, Luxury Department Store
10% lift in
SALES
![Page 35: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/35.jpg)
35
Marketing Content Optimization x Demand Signals: Social Media Manager, National Department Store
INCREASE
30%
marketing engagement
by
![Page 36: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/36.jpg)
CONSUMER centric retailing
ASSORTMENT PLANNING
PRODUCT PRICING
IN-SEASON MANAGEMENT
PRODUCT DESIGN
MARKETING CALENDAR .
HINDSIGHTING .
save 20 days
per year
10% sales lift
30%
engagement
increase
correct product
investment
capitalize on
trends
improve GM%
& development & costing
& testing
& fast chase & campaign strategy .
& line planning .
= increased profitability
![Page 37: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/37.jpg)
FEB 2017
denim
intelligence report lifestyle trends
2017
beauty report
2016
fashion week
recaps
MARCH 2017
![Page 38: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/38.jpg)
BRANDPUSLSE (CATEGORY TEMPLATES)
Denim – Fast Fashion Brands*
Denim – Specialty Brands**
Denim – Premium Brands***
Denim – Luxury Brands****
Denim –Value & Off Price Retailers*****
TRENDPULSE (CATEGORY TEMPLATES)
Denim and Jeans – Silhouette (women's)
Denim and Jeans – Wash & Embellishment (women's)
Men's - Denim: Wash & Fabric
Men's - Denim: Silhouette
APPENDIX
PLATFORM RESOURCES
![Page 39: DENIM INTELLIGENCE REPORT - onefamily.lfapps.net · DENIM INTELLIGENCE REPORT . relevant DEMAND SIGNALS ... Curve JOGGERS e Month ... increase sales maximize margin drive conversion](https://reader031.fdocuments.us/reader031/viewer/2022022007/5ad40cc17f8b9a665f8e8f35/html5/thumbnails/39.jpg)
MARRYING THE ART & SCIENCE OF
RETAIL
Karen Moon
Co-Founder & CEO
79 Madison Avenue, New York
www.trendalytics.co
C O N TA C T U S : H E L L O @ T R E N D A LY I C S . C O