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DENFAJARDOD E S I G N P O R T F O L I O
DENFAJARDOD E S I G N P O R T F O L I O
Illustration
Interface Design
Branding
Promotional Materials
Thesis
(+63) 906 4643003
Contact me!
Held positionMarch 2011 - March 2012 (9 main issues and 1 subrelease)PreviouslyGraphic Design Staffer(July 2010 - February 2011)
Responsibilities:Reset typographyRedesigned templateManaged a staffEdited submitted work
PRINTNewspapersMagazinesPress Kits
The GUIDON 2011-12Editorial Design (Layout & Graphics Editor)
The GUIDON has had a strong visual identity since its redesign in 2009,
and it was my job (for a year at least) to refine it and make it easier to
read. For this volume of The GUIDON I reset the typography and added
certain visual elements to help present a cleaner, better GUIDON.
The GUIDONT H E O F F I C I A L S T U D E N T P U B L I C A T I O N O F T H E A T E N E O D E M A N I L A U N I V E R S I T Y
VOLUME LXXXII NUMBER 5 OCTOBER 2011 http://www.theguidon.com
Features InquiryBeyond LoyolaIs the Ateneo’s INAF program all it’s cracked up to be?
If you think terrorism is just pure senselessness, think again.
Student artist Tasha Ringor goes beyond our expectations.
SportsErenchun no more—Ateneo’s largest fieldgets a major upgrade.
By Anonymous
Replacement 3
Blue Booters finally got their break when a long ball from the Ateneo keeper bounced into the UP half. With Cancio charging towards the loose ball, the UP defenders were disoriented as Cancio took possession of the ball and fired an early shot. With a slight deflection, the ball slowly but surely rolled into the back of the UP goal.
Fa n s j u m p e d a s i f a championship goal had been scored, and the Ateneo players celebrated in relief. The game finished 1-1.
Their first game had a classic ‘one big fight’ Ateneo
mentality, but if you thought that the Blue Booters’ draw against defending champions UP would proliferate into a confident display against the La Salle Green Archers, you thought wrong.
For the second time this season, the Blue Booters gave us false hopes.
With a convincing start to the second round, the Booters’ inconsistency showed as their detrimental defensive errors enabled DLSU to trample all over the boys in Blue, allowing the arch rivals to win 2-0.
The defeat to their Green counterparts was the start of a revelation of problems that snowballed as one loss came after another: a 3-0 defeat
against UST, 4-0 beating against FEU, then in their last game, a painful 1-0 defeat to UE.
Their scarcity of goal scoring opportunities hindered them from salvaging a single point from their games.
Across all three games, tactically, the boys in Blue defended too deep which saw a disconnection between their offense and defense. The lack of control in the midfield further decreased their chances as opposing teams were able gain possession with ease.
While the Blue Booters will see this season as an improvement from last year’s last place finish, they
will be disappointed with their inability to fulfill their potential.
Lady BootersAs the nightmare first
round storm came to an end, the skies never quite cleared for the Ateneo Lady Booters.
The rain fell harder and the winds blew stronger as the second round tore at the sails of their now sinking ship. If their 0-1-3 (win-loss-draw) first round performance was any indication of the internal problems the team was having, their second round display painted a clearer picture.
They opened the second round on February 7 with a 1-0 defeat to DLSU. Coach Baut ista cont inued her
pursuit of defensive football, heavily rotating her defenders in various parts of the game.
The Lasallites scored in the 20th minute, and even lost their goalkeeper to a red card midway through the second half, but Ateneo still failed to convert any of their attempts. The rotation saw more changes from this game on as seniors Railla Puno and Kylie Misa saw more action. But what followed after the loss to DLSU was a 12-point swing that hit new lows in recent Ateneo football history.
On February 14, the Lady Booters welcomed the UST Tigresses as their Valentine’s Day dates and accepted half a dozen goals. The starting
lineup saw the return of Erika Casas, as well as Puno and Misa at defense. However, the game featured the same prwoblems. 3000 CWS
Blue Booters finally got their break when a long ball from the Ateneo keeper bounced into the UP half. With Cancio charging towards the loose ball, the UP defenders were disoriented as Cancio took possession of the ball and fired an early shot. With a slight deflection, the ball slowly but surely rolled into the back of the UP goal.
Fa n s j u m p e d a s i f a championship goal had been
Vergara impeachment a firstin three years
By Jio Deslate and Jyska A. Kuan Ken
AFTER FACING charges of “gross negligence” during the 2011 Freshmen and Spe-cial Elections, Commission on Elections (Comelec) Chief Commissioner Jon Andre Vergara is the first student official to be impeached in three years.
The Student Judicial Court (SJC) found him guilty in a 5-1 decision last September 1, replacing him with second-in-command Commissioner Margaux Tan.
The ex-Chief was tried for “failure to facilitate the lo-gistical need of the election leading to the delay opening of voting centers by 9:30 am,” as he had prioritized his De-partment of Student Welfare
and Services (DSWS) shift over supervising the polls.
TrialThe August 26 trial fol-
lowed SJC’s general im-peachment procedures, with each side having ten minutes to present their case, fol-lowed by a one-hour rebut-tal and a five-minute closing
Vergara 2
Ateneans: level up mobilization against SMDC
AFTER A show of protest against Shoemart Develop-ment Corporation (SMDC)’s Blue Residences project in
By Marielle S. Misula
a rally last August 12, the Loyola Heights community (LHC) has been keeping up the fight through less rowdy means—making several stu-dent leaders raise the ques-tion: “what now?”
“I don’t think the rally cre-ated awareness at all, if by awareness you mean the sub-stantial kind that moves be-yond the surface-level issue of SMDC and zoning permits,
said Steffi Sales, president of The Assembly. “Yes, it was for good governance, but did everyone who participated in the rally actually understand the fundamental dynamics of the cause of good gover-nance?”
Sales recognized that LHC was successful in exhorting people to join the protest, but
Ateneans 3
AdMU wins 4th straight crownJoins FEU, UST and DLSU in elite circle of Grand Slam winners
Student leaders clamor for a follow-up on the rally to sustain the momentum
The GUIDON vol. 82 no. 5 November 2011
a
aPrint
Honey MagazineLayout and Art Direction
A project for Print and Publication Design class
wherein a group of 4 is tasked to make a magazine.
This has to be one of my more challenging layout
works as the branding we settled with is not in a
style I am used to.
Project duration2 weeks,Second Semester 10-11
Responsibilities:Design templateCollaborate with shootsSource content
Philippe Starck Press Kit Booklet
aPrint
Philippe Starck Press Kit
A project for Print and Publication Design class wherein we were assigned an artist and then we were to design a Press Kit inspired by said artist.
Project duration2 weeks,Second Semester 10-11
CollateralsBookletCDsPostersCards
aPrint
Passport to Metro ManilaBooklet design(in collaboration with Ceej Tantengco, Alexis Dy and Aziel Mendoza)
Project duration1 month4Q 2011
ResponsibilitiesConceptualize mediumLayout pagesPlan printing
Passport toMetro ManilaAn independent traveler’s guide
1012 911
13
The Stations
1
3
5
2
4
67
8
10
12
9
11
13
North Ave. Boni
Quezon Ave. Guadalupe
Kamuning Buendia
Cubao Ayala
Santolan Magallanes
Ortigas Taft
Shaw Blvd.
1
3
5
2
4
6
87
PASSPORT TO METRO MANILAis a booklet designed to aid touristsshow themselves around the city using the MRT - a railroad system passing through arguably the country’s busiest thoroughfare.
It is C. Tantengco, A. Dy and A. Mendoza’s senior thesis for their Communication degree from the AdMU. They enlisted my help in laying out their words and photos in a format that is easily accessible and convenient to carry around Manila.
aPrint
Kaingin Newsletter 2012Magazine layout
I was also tasked to lay out the annual newsletter of the organization as well as plan and help budget its printing.
Project duration4 weeks1Q 2012
ResponsibilitiesLayout the whole magazineIllustrate artworkSource photos and articles
Kaingin THEANNUAL
NEWSLETTER2011 - 12
SocialJusticeThroughEducation.
Message from the President
Messages from Alumni
Feature Stories
...and more.
Past & Upcoming Projects
Area & OrgUpdates
Message From the GraduatingMembersPatricia Mariano
Features
Coming from a high school where outreaches and parish work were as much a part of the curriculum as English and Math, I entered college fearing that my world would grow to exclude the realities outside Ateneo.
It was a valid fear. No longer would I be required to spend at least once a year visiting schoolchildren and the elderly; no longer will there be class prayers with specific intentions for the poor. With independence, I knew, would come a stronger sense of dedication to personal interests. And I knew—because I have seen it so many times—that this development of passion might not include tiring and unprofitable things, such as tutoring children who can be incredibly unruly and rude.
So I eagerly read the RecWeek manual, going over the thrusts of the different sector-based orgs. It would have been lovely if I could have joined all, of course, but I knew the importance of choosing a cause that I would be willing to work for despite my already-heavy workload as a student.
It did not take long for me to decide on Kaingin.
(In fact, if I were to allow myself some romanticism, I would say that it was an immediate connection; a yes on my part as soon as I read the description.)
I suppose it is the geek in me that agreed the most with the vision: fighting social injustice through education? It made perfect sense. What can you do when you know nothing? And, more substantially, how much can you accomplish just with the ability to read, to imagine, or to follow an idea through?
The importance of education was clear. Almost as clear as the distressing lack of it in our nation.
I realized that I could make a difference. A small (probably ignorable) one—but it would be there: for one child, maybe two. It was worth waking up early on Saturdays, worth sweating from the unavoidable exercise of giving piggyback rides. It was worth actually trying to deal with kids when, deep down, I was (am) rather frightened of them. Of how fragile and impressionable they seem, of how they have limitless energy for running around and jumping.
Really. I don’t think I have quite gotten over my reservations even after four years of trying to avoid their invitations to play. Not that I can bring myself to mind. The kids are amazing; resilient, hopeful, untouched by the quiet cynicism that envelopes my peer group.
I joined Kaingin believing that I could help the youth by teaching them what I know of English and Math. All my efforts might have been useless; there is no proof to say otherwise. But every time I visit, with the kids dragging me along, smiles wide and chatter endless, I am certain that I would like to continue trying to make a difference in their lives.
It would only be fair. They have definitely made a difference in mine.
KainginTHE
ANNUAL NEWSLETTER
2011 - 12
CONTRIBUTORS
Justin PeñaGeeroh EbradaChix ChiquilloGem Martinez
Goldielyn LimsiyAbby Agbayani
Patricia MarianoMarj Chua
Trixie ConluNeri de Guzman
Erika TuprioPao HernandezJohan AlcantaraYsabelle CanonRobert Bataan
Den FajardoNadine Zara
Lovette RegnerCedric Laohoo
Kaingin ‘11-‘12 and Alumni
Kaingin would like to thank:
The Law Firm of ESQUIVIAS CONLU & YABUT
Message from the President
PAST PROJECTSSkills TrainingTambay WeekProject Heads’ TrainingRummage SaleU.B.E. Acoustics Night
UPCOMING PROJECTSTeam Building SeminarChristmas Events
AREA UPDATESKaingin DosMarikina HeightsNSTP
ORG UPDATESK.I.D.S.P.M.S.Buddy SystemStructured Lesson PlansEB StructureRebranding
MISCELLANEOUSSponsorsPizza WednesdaysGuild SystemCleaning out the Org Room
FEATURESFrom AlumniFrom Graduating MembersFrom NewbiesOn Tutees
MessageFrom thePresidentJustin Peña
I was reading an 11-chapter book when a friend spotted me. Because he knew how much of a crammer I am, my friend was not surprised to see me reading (when I could’ve been studying for the upcoming long
test that week or doing that obscure homework for my major). My friend was more surprised by the fact that I was reading and not spending my time online or simply in front of the computer.
“What’s the book about?” he asked.
“I’m not really sure… I thought I knew back in chapter one when everything was still clear but chapter seven is vague. It’s startting to look like those stories with multiple perspectives and different characters.”
“Do you really want to read something like that? You still have exams coming up with their own convoluted readings…”
“I only have four chapters left, anyway. Besides, you know how these stories go. The perspectives meld into one for an awesome ending.”
“Not always.”
“We’ll never know… I’ve already gotten this far, though, and there are still many possibilities. That’s what I want to see in the last few chapters.”
“Fine. Were the last seven chapters any good? If they are, then I might give them a chance next time.”
11
aPrint
The GUIDON 2012 Graduation MagazineArt direction + Layout
Every year, The GUIDON releases a graduation magazine as tribute to the graduating batch. The challenge in this is to veer away from the newspaper’s visual identity as much as possible and to form a unique brand for the batch of 2012.
Project duration2 months1Q 2012
ResponsibilitiesPlan articlesContact intervieweesAssist in shootsDesign templateLayout pages
THEASCEND AWARDS
Youth Participation in Interfaith Cooperation Circles A Case Study of the Muslim-Christian Youth for Peace and Development (MCYPD)
Timothy Andrew E. SaleraIV AB DS
The Philippine DepEd recently adopted the “Face to Faith” program of former British Prime Minister Tony Blair, a program that involves interfaith dialogue as part of the social education of students. This is in response to the growing recognition of the need of interfaith dialogue among peoples of different faiths to assuage the tensions that may be caused by discrimination between Muslims and Christians in the Philippines through establishing peace and solidarity within interfaith communities. Deemed central to these efforts is interfaith youth. This thesis attempts to unravel the motivations and nuances of participation in an interfaith setting: the Muslim Christian Youth for Peace and Development (MCYPD), an interfaith youth organization in partnership with the Peacemakers’ Circle. Using a qualitative methodology with the use of interviews, the case study asks: What are the motivations for the MCYPD youth involvement? Is the discussion on religion one of them? And as a sub-question, how are the youth in the MCYPD able to participate in their locality?
What motivates participation in this organization is mainly the relationships that have been formed, and discussion on religion is important only insofar as they help the youth members befriend the members of the other faith and maintain smooth interpersonal relations with adherents of other faiths. It is further argued, as drawn from the research that more emphasis should given to ‘living dialogue’ than merely the ‘dialogue of cooperation’ in locating the impetus for participation.
In view of all these, this paper thus hopes to contribute to the literature on interfaith youth groups in the Philippines as well as on the case studies of youth and participation especially considering a lack of research on interfaith communities in Luzon. Further, this study hopes to provide a better understanding of the relationships between youths of different faiths which may aid in building communities of understanding and might be instructive in understanding motivations for interfaith efforts.
THEASCEND AWARDS
F R . B E N N E B R E S , S . J .
Now no longer university president, Fr. Ben is exploring a new phase in his life, just like graduating.
He’s barely slowed down—with more time for himself, he’s gone to conferences abroad and completed
the El Camino de Santiago pilgrimage in Spain. “Before I couldn’t just take fi ve weeks off for that,” Fr.
Ben explains, “but the main thing now is I have time to focus on things that are really, really important
to me.”
Instead of the daily battles of an administrator, he’s strengthened his commitments to working on
the problems of poverty, public education and leadership development around the country. The way Fr.
Ben sees it, he calls having more time to think long term “a luxury” in today’s rapidly globalizing age.
While he’s pretty much set on where his heart is, many of us still wonder what the next months have
in store. “Young people today have so many options I didn’t have in my time,” he says. “The downside is
that it’s harder to choose, and sometimes for a young person like [yourselves] it can take a very long time
to choose.”
Much like he took the camino as a time to pause and refl ect, Fr. Ben encourages you to do the same.
We all need time, he says, to decide on our focus in terms of our careers and relationships. As we
broaden our horizons and seek new ones, Fr. Ben says it would help to bear a few things in mind.
Firstly we need faith to illuminate the path ahead. “You cannot always see the way,” he says, “but with
prayer and trust in God, He will eventually show you.”
Secondly, when opportunities present themselves, we need the courage to seize them. “Sometimes
you don’t know what lies beyond a door, so you’re afraid.” He muses. “You need the courage to just push
it open because if you keep backing down from doors, your life narrows.”
But perhaps, Fr. Ben says, the most important thing is storytelling—to learn and live by the history
and principles of this university. “It’s a bit like knowing your parents or grandparents,” he explains.
Dealing with them abstractly, he says, is another form of realizing that this is a story we’re part of, and it
gives us a lens to look at the world with.
“I hope they remember—not just me, but Ateneo—that we’ve helped you grow,” he says, “and we’ve
prepared you well.” (Job B. De Leon)
Apart from your
Atenean education,
what do you and Fr.
Ben Nebres, S.J. have in
common? Unless you’re
a national scientist or
enjoy a borderline-
cult following, maybe
there isn’t a lot. But the
overlap exists, and it’s
more signifi cant than
you think.
LegendsLorem ipsum dolor sit amet, consectetur
adipiscing elit. Curabitur tempor nisl metus.
Aenean arcu elit, egestas id ornare sit amet,
mattis vel purus
aPrint
adobo magazineLayout (Design Internship + Freelance Work)
Internship durationMarch - May 2011
ResponsibilitiesLayout pages
Assist in shoots
REGIONAL 02
March - April 2012 adobomagazine
The year of the social bowl
It’s been dubbed the Social Bowl. And with good
reason. Rather than play their campaign cards
close to their chest as Super Bowl advertisers have
traditionally done, this year saw brands bring their
game face to social media, sharing content in one
form or another with consumers well before the first
throw.
Stoking social media buzz on Facebook, YouTube
and their own websites proved an indispensable
part of advertisers’ game plan this year, especially as
Super Bowl ad rates continue to spiral. The pressure
to make their ad buy count is understandably intense
as 30-second spots were going for US$3.5 million
this year, an 84% increase over the past decade in
line with the growth of the game’s TV audience. And
that’s not counting production costs.
With its growing influence, social media offers
advertisers an opportunity to build pre-game buzz
especially if ads go viral, extend brand engagement
as viewers tweet, share, vote and view ads or even go
to a brand’s website.
Through social media, advertisers can extend the
buzz and reach of their Super Bowl advertising well
beyond the day of the game, particularly as media
properties such as USA Today have added a social
network in the mix. For the first time it partnered
with Facebook to broaden the voting pool in selecting
the top Super Bowl ads. After all, consumer research
showed that as many as 60% of game viewers would
have a second screen such as a smartphone or a tablet
on hand.
By inserting themselves in social conversations,
advertisers believe they will be well placed to benefit
from word-of-mouth since viewers are more likely
to buy a brand when recommended by their social
circles.
Which may account why 38 of the more than 50 Super
Bowl commercials were online with sneak peaks,
the actual spots, extended versions and additional
content such as the making off weeks before the
Giants and the Patriots clashed in Indianapolis.
REGIONAL02
adobomagazine March - April 2012
Picking the top Super Bowl spots
has become a lot more interesting as
social media jostles alongside market
researchers in determining who took
home the trophy.
Kantar Media Audiences’ commercial
ratings analysis had Cadillac Autos, which
told viewers to ‘go to Green Hell”, as the
most watched ad of the game. The spot
for its 2013 ATS preparing for a summer
launch was one of six auto brands that
made Kantar’s top 25 rated ads.
The other auto performers that scored big
were: Kia with Adrianna Lima in a dream
sequence, Hyundai with a cheetah deciding
to chase its trainer after failing to keep
pace with the Veloster Turbo, Honda with
a Ferris Bueller inspired spot, Fiat proving
sex still sells for the new 500 Abarth and
Toyota, with its over-the-top Fantasy spot
showing how reinvented a number of
things after the Camry. Check out every
boy’s dream of a reinvented sofa.
USA Today/Facebook Ad Meter initially
saw voting literally going to the dogs. The
scheming Great Dane in the Doritos spot
who buries the family cat and bribes the
owner to keep quiet with Doritos topped
the poll. The runners-up were Volkswagen’s
portly canine who slims down to chase
the latest model and Skechers with a
pudgy, sneaker-wearing bulldog beating
greyhounds in a race.
Doritos still came out on top later but
with a different execution – a crafty
granny who pitches a sling-wearing
baby across the yard to snatch a bag of
Doritos. Anheuser-Busch’s beer-fetching
dog came a close second followed by Kia
with a racy dream sequence featuring the
luscious Adrianna Lima.
Ace Metrix named Coca-Cola the Super
Bowl brand winner as three of its ads,
featuring computer-generated polar bears
– ‘Catch’ #3, ‘Superstition’ #5 and ‘Arghh’
#10 – made the top 10 most effective ads
of the game.
M&M’s ‘Just my Shell’ with the Ms Brown
character making her debut topped the
poll and Doritos’ ‘Sling Baby’ and ‘Man’s
Best Friend’ rounding out the top 5 spots.
Social media transformed America’s largest sporting event, giving brand advertisers mileage well beyond the day’s game even as it robbed campaigns of the heightened anticipation of past Super Bowl launches.
The games’ biggest spender by category – automotive
– was the first to get the ball rolling. With as many
as 11 advertisers, it was understandable that auto
marketers wanted to get as much mileage out of their
hefty Super Bowl expenditure.
First out the gate, Chevrolet’s Camaro launched its
full commercial online 17 days before the big game.
A day earlier, Volkswagen released a sneak peek
with a pack of dogs barking out the Star Wars theme,
continuing its well-received Darth Vader spot from
last year. The teaser plus an extended ‘Dog Strikes
Back’ version in which a Beetle inspires a pudgy dog
to slim down to chase the new model, was viewed
nearly 14 million times within days of being uploaded
on YouTube. The auto brand also shared a behind the
scenes look at the making of the commercial online.
Honda CR-V also had a 10-second sneak peek of its
spot, with Matthew Broderick reprising his iconic
1986 role of Ferris Bueller to enjoy a day off work.
The two-minute, 25-second extended version it
subsequently uploaded was long enough to remind
viewers of what made that movie special.
Other auto brands that pre-released their campaigns
online were Audi’s ‘Vampire Party’, a Twilight spoof
for its new 2013 Audi S7 and its LED headlight
technology, Hyundai’s ‘Cheetah’ spot for the Veloster
Turbo, Chevy with its crowd-sourced ‘Happy Grad’
spot and Lexus ‘The Beast’ for Attik.
The dynamic nature of the online platform also
provided nimble advertisers such as Coca-Cola, which
has created a full social media campaign for its Super Bowl outing. The soda giant’s catch-playing Arctic
polar bears spot – one representing the Patriots, the
other the Giants – were changed to reflect the game’s
progress. Enhancing viewer interaction, Coke also
brought its bears to life on Twitter and Facebook to
respond to viewers’ comments.
Doritos again crashed the Super Bowl. It went the
whole nine yards with crowd-sourced executions and
also asked consumers to vote the ads that would run
during the game. Both spots eventually went down
well with consumers.
With so many advertisers pre-releasing their ads
online, could America’s largest sporting event –
once the biggest day of the year for the advertising
industry – be relegated in also-ran to social media in
the coming years?
01 “The Bark Side”, Volkswagen
02 “Dog Strikes Back”, Volkswagen
03 “Matthew’s Day Off”, Honda
04 “Vampire Party”, Audi
05 “Cheetah”, Hyundai
06 “Happy Grad”, Chevrolet
07 “The Beast”, Lexus
08 “Game Day Polar Bears”, Coca-Cola
09 “Crash the Super Bowl”, Doritos
01
02
04
06
08
03
05
07
09
Super Bowl spots that scoreFreelance work(w/ vgrafiks design + branding)2 weeksMarch 2012
ResponsibilitiesLayout pagesAssist in conceptualizing spreads
Lorena was ten years old. She lived in the slums. The houses
in their neighborhood were usually small and made of cardboard, junk, campaign banners (with grinning faces of stout politicians), advertising posters (with pictures of goods they can barely afford), and craps of old yero and old plywood. Sometimes the shacks were colorful; sometimes they were drab.
Lorena Bumbilya Colored pencils + Book design
One of our projects for Illustration class (under Dr. Wilford Almoro)
wherein we had to depict the tragic story of a girl named Lorena
using our own illustration style. Here you can see the type of
pencil work I am comfortable with.
Project Duration2 weeks, 1Q 2011
Lorena was ten years old. She lived in the slums. The houses
in their neighborhood were usually small and made of cardboard, junk, campaign banners (with grinning faces of stout politicians), advertising posters (with pictures of goods they can barely afford), and craps of old yero and old plywood. Sometimes the shacks were colorful; sometimes they were drab.
b
ILLUSTRATION
Illustration
Kamusta?Typographical illustrations
ClientKamusta? Magazine
Target ReleaseJanuary 2013
b
Watch
out for
this
soon!
This is an illustration I did for
Kamusta? magazine, an online
publication in collaboration
with some of my colleagues
from the Ateneo. It’s a
magazine which hopes to bring
the genuine Filipino experience
to its readers.
Illustration
HOY.Typographical posters
Project duration1 week, 1Q 2012
b
This typographical arrangement
was done as an activity in my
Philippine Design class wherein
we were taskec to create
posters that would effectively
help save the country from
an environmental standpoint.
Using the type, color palette
and certain visual elements,
I tried to convey a sense of
urgency for the people to shape
up and clean up their grime.
On this page (clockwise)Aswang, Malakas at Maganda,Juan Tamad, Tiyanak
Opposite pageDyesebel
Maraming namatay sa maling akala.
Ti’anakang unang yugto
Disyembre2012
Opisyal na kalahok sa 2012 Metro Manila Film
Festival
Huwag kang matakot.CESARang mabuting multomula sa mga gumawa ngRPG Metanoia
Disyembre
Opisyal na kalahok sa 2012 Metro Manila Film
Festival
Hay nako Juan wala ka na talagang ibang ginawa kundi humilata riyan! Bakit ba ayaw mong magtrabaho? Tignan mo yang kuya mo walang ginawa kundi mag-araro sa bukid! Ikaw walang ginawa ibang ginawa kundi humilata riyan! Bakit ba ayaw mong magtrabaho? Tignan mo yang kuya mo walang ginawa kundi mag-araro sa bukid! Ikaw walang ginawa kundi humilata dyan sa labas! Ni hindi mo nga nilalabhan yang damit mo! Ang baho baho na! Kami pa nagliligpit ng lahat ng kalat mo! Hay nako Juan beinte sais ka na! Hindi ka na dapat ginaganyan! Ano’ng mangya-yari sa’yo pag wala na kami dito para mag-alaga sa iyo? Ha? Magugutom ka! Eh wala kang alam gawin! Hindi ka
maruning magsaka. Hindi ka marunong magluto. Ni hindi ka nga marunong maglagay ng pagkain sa sarili mong plato! Gusto mo sinusubuan ka pa! Diyos ko po, Juan. Hindi ko na talaga alam ang gagawin ko sa iyo. Pangisi ngisi ka pa dyan. Nakikinig ka ba?! At saka ano ba iyang nasa bibig mo? Toothpic? Kadiri! Sa araw araw na ginawa nig Diyos yan ang nasa bibig mo pag di ka sinusubuan. Hay, sana lang isa kang kung anong henyo para hindi ka na namin kailangan pang alagaan.Hay nako Juan wala ka na talagang ibang ginawa kundi humilata riyan! Bakit ba ayaw mong magtrabaho? Tignan mo yang kuya mo walang ginawa kundi mag-araro sa bukid! Ikaw walang ginawa ibang ginawa kundi humilata riyan! Bakit ba ayaw mong magtrabaho? Tignan mo yang kuya mo walang ginawa kundi mag-araro sa bukid! Ikaw walang ginawa kundi humilata dyan sa labas! Ni hindi mo nga nilalabhan yang damit mo! Ang baho baho na! Kami pa nagliligpit ng lahat ng kalat mo! Hay nako Juan beinte sais ka na! Hindi ka na dapat ginaganyan! Ano’ng mangyayari sa’yo pag wala na kami dito para mag-alaga sa iyo? Ha? Magugutom ka! Eh wala kang alam gawin! Hindi ka maruning magsaka. Hindi ka marunong magluto. Ni hindi ka nga marunong maglagay ng pagkain sa sarili mong plato! Gusto mo sinusubuan ka pa! Diyos ko po, Juan. Hindi ko na talaga alam ang gagawin ko sa iyo. Pangisi ngisi ka pa dyan. Nakikinig ka ba?! At saka ano ba iyang nasa bibig mo? Toothpic? Kadiri! Sa araw araw na ginawa nig Diyos yan ang nasa bibig mo pag di ka sinusubuan. Hay, sana lang isa kang kung anong henyo para hindi ka na namin kailangan pang alagaan.Hay nako Juan wala ka na talagang ibang ginawa kundi humilata riyan! Bakit ba ayaw mong magtrabaho? Tignan mo yang kuya mo walang ginawa kundi mag-araro sa bukid! Ikaw walang ginawa ibang ginawa kundi humilata riyan! Bakit ba ayaw mong magtrabaho? Tignan mo yang kuya mo walang ginawa kundi mag-araro sa bukid! Ikaw walang ginawa kundi humilata dyan sa labas! Ni hindi mo nga nilalabhan yang damit mo! Ang baho baho na! Kami pa nagliligpit ng lahat ng kalat mo! Hay nako Juan beinte sais ka na! Hindi ka na dapat ginaganyan! Ano’ng mangyayari sa’yo pag wala na kami dito para mag-alaga sa iyo? Ha? Magugutom ka! Eh wala kang alam gawin! Hiplato! Gusto mo sinusubuan ka pa! Diyos ko po, Juan. Hindi ko na talaga alam ang gagawin ko sa iyo. Pangisi ngisi ka pa dyan. Nakikinig ka ba?! At saka ano ba iyang nasa bibig mo? Toothpic? Kadiri! Sa araw araw na ginawa nig Diyos yan ang nasa bibig mo pag di ka sinusubuan. Hay, sana lang isa kang kung anong henyo para hindi ka na namin kailangan pang alagaan.Hay nako Juan wala ka na talagang ibang ginawa kundi humilata riyan! Bakit ba ayaw mong magtrabaho? Tignan mo yang kuya mo walang ginawa
TAMAAAAAAAAAAAD!
Bb. Joyce Bernal
Inihahandog ng Star Cinema
Sa direksyon ni
Gerald Anderson
Opisyal na kalahok sa 2012 Metro Manila Film
Festival
Saksihan ang simula ng alamat.
Noongkami’ybata pa
Opisyal na kalahok sa 2012 Metro Manila Film
Festival
Sa direksyon niBrillanteMendoza
Handog ng Regal
Disyembre 2012
Illustration
Mock Philippine mythology movie postersPoster + Character design
Project duration1 week, 3Q 2011
b
Opisyal na kalahok sa 2012 Metro Manila Film
Festival
ERIKMATTI
VIVA FILMS proudly presentan ERIK MATTI film
starring RHIAN RAMOS ANNE CURTIS MO TWISTER SHALALAwritten by VILMA SANTOS edited by NORA AUNOR
directed by ERIK MATTI
These posters are part of my requirements in my Philippine Design class. The teacher asked us to create posters for certain Filipino mythologies.
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INTERFACEWeb design
Summit media Proposed rebrand and website
This was my final project for my Information Architecture class.
I was given the task to usher in Summit media into the digital age.
I came up with the idea of creating a website with a customizable
article feed and a social networking function.
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Interface
Kamusta?Proposed web design
ClientKamusta? Magazine
Target ReleaseJanuary 2013
Watch
out for
this
soon!
This is the first web draft I did for Kamusta?
magazine, an online publication in collaboration
with some of my colleagues from the Ateneo.
It’s a magazine which hopes to bring the genuine
Filipino experience to its readers.
c
Kamusta? I S S U E 0 1 / A U G U S T 2 0 1 2
x
x
Posted on
July 3, 2012,
15:44 EST
Busy market
vendors peddling
their wares on the
streets of quiapo,
manila.
x
Revisiting Manilaby Cristina Tantengco
Related Topics
In this Issue
Top 10 Fattening Food
The Bagac Windmill Farms
Pero tota quate officia is exersped mo
bero eum rerum quodita turerum faccae
dolorererem voluptatur aut adis dolo offici
beatiostrum as alit as velit,Caboremquo.
Pero tota quate officia is exersped mo
bero eum rerum quodita turerum faccae
dolorererem voluptatur aut adis dolo offici
beatiostrum as alit as velit,Caboremquo.
I first wrote about the streets of Manila five years ago. It was for an essaycompetition, the topic being where we’d take a foreigner if he only had
a day to spend in the Philippines. Back then, I felt—as I still do—that our tourism industry was on hyping the same beaches over and over again, creating this myth that we’re a perfect pristine paradise where you come to relax and sip buko juice all day.
As a girl raised in Metro Manila, I’d watch tourism videos and think, wherewas the poverty I saw every day? Where was the traffic smog? Why was life in thecity (and by city, I mean some place other than the fancy part of Makati) treated like something to be ashamed of? It felt like a lie. Screw the beaches, thought the sixteen- year-old me. I’m taking him to Manila.
iii
Walk this way!
Mount Pulag
Pero tota quate officia is exersped mo
bero eum rerum quodita turerum faccae
dolorererem voluptatur aut adis dolo offici
beatiostrum as alit as velit,Caboremquo.
Pero tota quate officia is exersped mo
bero eum rerum quodita turerum faccae
dolorererem voluptatur aut adis dolo offici
beatiostrum as alit as velit,Caboremquo.
And so I wrote an essay crammed with details of Manila’s street food, churches, and historical buildings. It was a place where old meets new, I said, not to mention a place that’s simultaneously a center of devotion Roman Catholics and a haven for fortunetellers and tarot readers.
BRANDING
Kaingin Rebranding campaign
Centered around its long-term
mantra of “Social Justice through
Education”, Kaingin (a non-profit
student group which teaches
Marikina kids on weekends)
undergone a rebranding process
the past two years to erase any
misleading notions about its name
and to promote its vision not just
to the whole Ateneo de Manila
University but to its areas as well.
cd
KainginSocial Justice Through Education
KainginSocial Justice Through Education
KainginSocial Justice Through Education
PROJECT Kaingin rebranding Logo Variations
Provisionary logo for SY 2011-12
Refined brand to be released on Kaingin Week 2013
Branding collateralsOrganization promotions (see Promotions)Org shirtNewsletter
see page 11 !
Branding
Ateneo Fine ArtsProposed brand guidelines
ClientAteneo de Manila University Fine Arts Program
In collaboration with
Project duration1 month, 3Q 2010
d
original
mesh
C 91M 65Y 0K 0
R 4G 96B 183
# 0460B7
C 73M 31Y 0K 0
R 48G 148B 216
# 3094D8
C 87M 67Y 14K 2
R 54G 94B 153
# 365E99
C 100M 89Y 28K 14
R 18G 54B 114
# 123672
C 0M 28Y 100K 0
R 255G 188B 0
# FFBC00
C 22M 51Y 100K 5
R 226G 168B 73
# C18100
C 0M 18Y 73K 0
R 205G 299B 95
# FFD15F
C 11M 35Y 83 K 0
# E2A849
introduction
logo
Brand Guidelines
A class project wherein 3rd year students
(separated in groups of 8) were tasked to cre-
ate a brand manual for the Ateneo Fine Arts
Program. I was in charge in laying out most
of the collaterals.
Madi VilelaIonne OcampoTrina KhioStitch Sison
Arya HerreraBardo WuBibo ReyesJustin Convento
BRAND
Proper signature variations
Signature sizes
Clear space
original
mesh
C 91M 65Y 0K 0
R 4G 96B 183
# 0460B7
C 73M 31Y 0K 0
R 48G 148B 216
# 3094D8
C 87M 67Y 14K 2
R 54G 94B 153
# 365E99
C 100M 89Y 28K 14
R 18G 54B 114
# 123672
C 0M 28Y 100K 0
R 255G 188B 0
# FFBC00
C 22M 51Y 100K 5
R 226G 168B 73
# C18100
C 0M 18Y 73K 0
R 205G 299B 95
# FFD15F
C 11M 35Y 83 K 0
# E2A849
7Brand Guidelines
identityelements
Complete signature
Incorrect use of brand elements
Branding
FigaroProposed rebranding campaign
ClientFigaro coffee company
Project duration1 month, 3Q 2010
d
A project for Graphic Design class in my junior
year wherein we were tasked to individually
pick an existing brand and reposition it.
I chose Figaro coffee and rebranded it to
cater more to a younger audience. COFFEEis the
in the
most tradedsecond
world.
commodity
(oil is the first)
coffee company
you know coffee.
PROMOS
Kaingin ‘11 - ‘12Promotional materials
As the promotions deputy of
Kaingin (a non-profit student
group which teaches Marikina
kids on weekends), I created
promotional material that are
centered around its long-term
mantra of “Social Justice through
Education”, The new brand of
romos are quick and straight to
the point, giving the organization a
stronger and more prominent voice
on campus.
ce
Babad8-12 nn
August 61-5 pm
Kaingin Dos Marikina Heights
Immerse yourself.
Position HeldPromotions deputy
(2010 - 12)
Big Event and Babad promos in collaboration with Sean Ponce
Promotions
Ateneo Women’s Week 2010Women’s rights talk poster
ClientAteneo Women’s Week 2010
Project duration1 week, 1Q 2010
I volunteered to design some
promotional material for the
Ateneo Women’s Week 2010.
Shown right is a poster for a
Women’s Rights talk.
e
Save the Date.
Feb 28, 2010For more details please visit our website at
www.ateneowomensweek.com
Promotions
AnglesFather Ben through the eyes of The GUIDON
ClientThe GUIDON + Fr. Ben Nebres, S.J.
Project duration2 weeks, 1Q 2011
This poster is for an exhibit
The GUIDON held to celebrate
then outgoing Ateneo president
Fr. Bienvenido Nebres, S.J.
The designs particularly
reflected his background in
mathematics as well as his
being a true blue Atenean.
e
ANGLESFr. Ben through the eyes of
The GUIDON
March 14, 2011MVP Basement
angles.theguidon.com
Promotions
The Grace of SpaceADMU Philosophy dept. event promo
ClientAteneo Philo Dept.
Project duration1 week, 1Q 2011
This poster is for an event to
celebrate Philosophy professor
Dr. Leo Garcia. The design brief
included making the poster look
like a certain Lao-style painting,
Lao being one of Dr. Garcia’s
favorite artists.
ePromotions
Loyola Schools Awards for Leadership and Service 2012Promotional material in coordination with ADSA
Project duration2 weeks, 1Q 2012
DeliverablesTarpaulin + souvenir booklet
This is a project I did in coordination with the
office of the Associate Dean of Student Affairs
(ADSA) as representative of The GUIDON.
I followed the Ateneo de Manila University
Brand Guidelines for this project.
e
THE LOYOLA SCHOOLS AWARDS FOR LEADERSHIP AND SERVICE
and The LS Awards for Sports | The Ascend Awards
Hera ld ing Hope and Tr ans format ionATENEO DE MANILA UNIVERSITY
Awarding CeremonyRicardo and Dr. Rosita Leong Hall Auditorium
March 5, 2012
THELOYOLA SCHOOLS AWARDS FOR LEADERSHIP AND SERVICEand The LS Awards for Sports | The Ascend Awards | The COA Awards
Heralding Hope and Transformation
Awarding CeremonyRicardo & Dr. Rosita Leong Hall AuditoriumMarch 5, 2012
THEASCEND AWARDS
Youth Participation in Interfaith Cooperation Circles A Case Study of the Muslim-Christian Youth for Peace and Development (MCYPD)
Timothy Andrew E. SaleraIV AB DS
The Philippine DepEd recently adopted the “Face to Faith” program of former British Prime Minister Tony Blair, a program that involves interfaith dialogue as part of the social education of students. This is in response to the growing recognition of the need of interfaith dialogue among peoples of different faiths to assuage the tensions that may be caused by discrimination between Muslims and Christians in the Philippines through establishing peace and solidarity within interfaith communities. Deemed central to these efforts is interfaith youth. This thesis attempts to unravel the motivations and nuances of participation in an interfaith setting: the Muslim Christian Youth for Peace and Development (MCYPD), an interfaith youth organization in partnership with the Peacemakers’ Circle. Using a qualitative methodology with the use of interviews, the case study asks: What are the motivations for the MCYPD youth involvement? Is the discussion on religion one of them? And as a sub-question, how are the youth in the MCYPD able to participate in their locality?
What motivates participation in this organization is mainly the relationships that have been formed, and discussion on religion is important only insofar as they help the youth members befriend the members of the other faith and maintain smooth interpersonal relations with adherents of other faiths. It is further argued, as drawn from the research that more emphasis should given to ‘living dialogue’ than merely the ‘dialogue of cooperation’ in locating the impetus for participation.
In view of all these, this paper thus hopes to contribute to the literature on interfaith youth groups in the Philippines as well as on the case studies of youth and participation especially considering a lack of research on interfaith communities in Luzon. Further, this study hopes to provide a better understanding of the relationships between youths of different faiths which may aid in building communities of understanding and might be instructive in understanding motivations for interfaith efforts.
THEASCEND AWARDS
Finalists School of Social Sciences
Duck and Cover: Tarella
Careen Dominica O. BadongJustin Jannel T. Chua
IV AB EU
With the increasing pollution, poverty and recent calamities due to the continuous storms that enter the Philippines. A group of four students who are currently taking up a class on European Business Environment and European Marketing Strategies decided to create Duck and Cover, which is a line of reliable and outstanding weather accessories made from upcycled plastic bags, that aims to engage the community into creating a better society through the its partnership with Gawad Kalinga. This will benefit the GK community by providing both a livelihood program and a series of business management training seminars that can help them establish their own businesses in the future.
Tarella or tagpi-tagping umbrella is the first product of Duck and Cover. Though it will be similar to the classic cane umbrella, Duck and Cover improves it by adapting a recent innovation together with new designs to further strengthen its frame and enhance its utility. Tarella will be utilizing the double-canopy umbrella frame, the use of upcycled plastic bags for the canopies and the addition of reflective PVC tapes on the handle and on top of the umbrella. The upcycled plastic bag, as mentioned earlier, makes Tarella ecological and inexpensive but its benefits do not stop here. The used plastic bags enable its user to dry it right away through the use of a rag. Gone are the days wherein people have to leave their umbrellas outside their offices, libraries, or other establishments with its quick dry characteristic. There is more. Since the double-canopies are made from plastic, it makes the umbrella lighter. With an addition of reflective PVC tapes in the handle and around the tip cap, it provides the user protection against accidents that may occur at night through added visibility. These innovations make Tarella not just any other ordinary umbrella. Furthermore, based on the results of the survey conducted, Tarella captures the interest of the target market.
Kyla Nicole P. FabianKatrina Isabela G. Mora
“May the rain and sun be least of our worries. Through Tarella, eliminate trash and poverty. Together let us protect the community.”
THEASCEND AWARDS
The ASCEND Awards honor those exemplars from the different schools who successfully marry the need for the development of personal competencies and discipline mastery with the commitment to address the real needs of the country through their profession.
These research papers and projects actualize the University President’s call to engage the community while contributing to national development as a venue for disciplinary mastery --- contributing to the creation of inclusive, empowering and sustainable economic development, political institutions, and/or culture and communities.
Promotions
Kaingin Week 2012Promotional materials
CollateralsPrint and online promotions
Project duration2 weeks, 1Q 2012
Here are some promotional
materials for the Kaingin Week
2012, the biggest project of the
organizational year.
e
Film Viewing
“Coach Carter”
SocSci Conference Rooms 3/4 430 - 600 pm
THESIS
ahonInformation Design senior’s thesis
ahon is a comprehensive flood-
related disaster reaction plan
designed to cater to a citywide
scope. It contains information
and materials that would help
people better prepare for, deal
with, and recover from flood-
related calamities.
cf
Zone B
Evacuation CenterSM Marikina
Ruta:(left) Maps for every home.
Every household should be given a zonal
map wherein the members of the family
can point out the shortest route from
their home (which they will plot on the
map) to the nearest evacuation center
(marked by a house icon).
cf
(above) Street signs which would help
direct traffic directly to the assigned
evacuation center.
(above and right)
Some pages of the instructional booklet
which accompanies the maps.
Thesis
Mgadapatgawinkapagbumaha.
Inihanda para sa zone B Evac Center - SM Marikina
City Hall - (02) 646 - 2360
Zone BSM Marikina
Bawat pamilya ay bibigyan ng mapa na katulad nang nasa kaliwa.
Nakadepende na sa gagamit ng mapa kung papaano niya mamarkahan ang pinakamaigsing distansya mula sa kaniyang tinitirhan patungo sa evacuation center.
Sa bawat kanto, may nakapaskil na street signs na kasing kulay ng evacuation center sa mapa. Sundin ang mga ito, at huwag nang pansinin ang mga normal na street signs. Sundan ang kulay patungo sa evacuation center.
cfThesis
ahon 1
6 ahon
NOBODY HELPED US.
“NO AUTHORITIES (DURING) DAYTIME AND DURING THE WHOLE NIGHT. We had no electricity at all.
BIGLAAN.”
Mrs. Rosie BataanResident
Provident Villages, Marikina CityOn her Ondoy (2009) experience
ahon 7
The Philippines is a country constantly bombarded by
tropical storms and low-pressure areas, bringing about a
constant barrage of rainfall to the country especially
during the latter half of the year.
According to PAGASA, Rainfall ranges from 965 to 4,064
millimeters per year. Baguio, eastern Samar and eastern
Surigao receive the most amount of rainfall while the
southern part of Cotabato receives the least amount of
rain [1]. Metro Manila, on average, receives 2,201 mm of
rain annually [2] which means that it is one of the more
affected regions in the country.
PROJECT BACKGROUND/HISTORY
4,064 mm
2,201 mm
965 mm
8 ahon
I believe that this project is relevant
in our situation considering that
there have been a sizable number of
flood-related casualties these past
few years, not including people who
were injured and properties that
were destroyed.
as the popular adage says.
The logic behind the design solutions was inspired by an ID senior’s
thesis project that I saw almost 2 years ago. The project featured a first
aid kit that was specifically designed for the injured person himself,
with the thinking that he might not have enough time to wait for help
to arrive. Some calamity survival guides do exist already, but I want
to make it a point that the project and the subsequent products that
come from it have their distinct visual characteristic -- simplicity. It’s
reasonable to think that when undergoing calamity, elaborate designs
are the last things on our minds. That’s why the project’s visual identity
will be minimal, simple, and effective.
Prevention is always better than cure,
“
(1) http://kidlat.pagasa.dost.gov.ph/cab/climate.htm date accessed: Sept 1, 2011
(2) http://www.worldweather.org/021/c00092.htm date accessed: Sept. 1, 2011
PHILOSOPHY/AESTHETIC THEORY
ahon 9
OVERALL PROJECT OBJECTIVES
RESOURCES
SCOPE AND LIMITATIONS
SCOPE
This project’s main goal is to arm the user with knowledge that would
help them prevent getting into more complicated situations. ahon aims
to solve the problem of panic induced by the sudden strike of flooding
in the area by informing the user of certain variables that would help
him/her better anticipate the floods, gather necessary belongings, and
ultimately assure the safety of everyone in the area by getting them
someplace safer.
The project’s effectiveness is heavily based on research on safety
methods, first aid, lifestyle studies, and a history of typhoons in the
Philippines, specifically in the Metropolitan Manila area. I would have
to try to contact PAGASA regarding some statistics and also as to what
their protocol is when extreme flooding happens in an area. I also need
to contact the Marikina City Hall regarding their protocol on said matter.
Also, having a specific market in mind, I would also have to interview
people living in regularly flooded areas like Marikina and surrounding
areas to see as to what they do when worse comes to worst and what they
think of the governing body’s efforts to keep them all safe.
I will also be doing library work to look for reference books regarding
safety planning and disaster management. I will also be looking into
some design books to help me figure out the best medium I can use to
carry out the project.
The expected output of this project would consist of mostly product-
based information design in the form of packaging, print, and
installation designs.
ahonInformation Design senior’s thesis documentation
Shown here are some of the pages
of the documentation book which
I produced to accompany the thesis.