Den digitalen Ruf in die eigenen Hände nehmen
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18-Oct-2014 -
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Transcript of Den digitalen Ruf in die eigenen Hände nehmen
Online Reputation ManagementDen digitalen Ruf in die eigenen Hände nehmen
Marcus Strobelreputeer gmbh & co. kg
reputeer.de facebook.com/reputeer twitter.com/@reputeer
reputeer.de facebook.com/reputeer twitter.com/@reputeer
1. What is Online Reputation Management?
2. What does a reputation analyst do?
3. How can you use Reputation Management?
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1. What is Online Reputation Management?
Social Media Social WebWWW
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20102006
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The Internet has changed.
People are not just consumsers but also publishers
(Personal) Data is the new currency
German or European Law is useless
Your Online Reputation matters
reputeer.de facebook.com/reputeer twitter.com/@reputeer
1. What is Online Reputation Management?
2. What does a reputation analyst do?
3. How can you use Reputation Management?
reputeer.de facebook.com/reputeer twitter.com/@reputeer
Analysis
find and collect all the data in the web
evaluate the search results
reputation reputation
search engines
social networks
reputeer technology
protection of privacy
enhance visibility possible motivations
find & erase unwanted content
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Consulting
based on the analysis
strategy document usage of social networks
building a own websiteincluding
SEO
sketches and drafts for style sheets
building an online community
how to erase entries
dealing with namesakes
personal PR
reputeer.de facebook.com/reputeer twitter.com/@reputeer
Implementation
based on the analysis
strategy document usage of social networks
building a own websiteincluding
SEO
sketches and drafts for style sheets
building an online community
how to erase entries
dealing with namesakes
personal PR
SEO
Texting
TranslationWebsite
review sites
PR
AdWords
Video
Photo
me
reputeer.de facebook.com/reputeer twitter.com/@reputeer
1. What is Online Reputation Management?
2. What does a reputation analyst do?
3. How can you use Reputation Management?
reputeer.de facebook.com/reputeer twitter.com/@reputeer
3. How can you use Reputation Management?
reputeer.de facebook.com/reputeer twitter.com/@reputeer
3. How can you use Reputation Management?
Your Name
free monitoring
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3. How can you use Reputation Management?
business networks
same picture
congruent information
establish your own keywordse.g. job, city
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3. How can you use Reputation Management?
keep private what (you think) should be private
profile pic´s need a visible face (danger of confusion)
aliases like „John Doe“ are useless
„private“ networks
HR employees or headhunters are not allowed
to check your FB-account. But they do!
Strategy: regard your account as public
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5 rules how to deal with the social web:
Everybody is watching you
Aliases don´t hide your true identity
False Friends
What would your parents say?
He writes worst who writes last
regard everything posted as public.
your online friends show who you really are.
the average german teenager has about 130 friends on facebook. would you trust them?
think before you post! If your parents would be ashamed of a photo or post, don´t publish it.
online discussions make people often aggressive. tell people you´re leaving an unpleasent conversation.
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Literature
http://www.cs.utexas.edu/~shmat/shmat_oak09.pdf
A Practical Attack to De-Anonymize Social Network Users
Leumund 2.0: Ein guter Ruf im Internet
De-anonymizing Social Networks
http://iseclab.org/papers/sonda-TR.pdf
http://www.reputeer.de/ueber-uns/presse/