Demographics

Statistical characteristics of a population used by advertisers to target their messages.

Take into account things like:

• age• race• gender• economic status• employment status• home ownership• interests

Geisinger Health PlansEdgar Snyder AttorneysBerger and Green Injury LawyersPrescription Plan MedicareOlive GardenPine Sol

Dr. Pepper 10Toyota TundraMonuments MenVerizonOld SpiceE-TradePizza Hut

Farm Rich SnacksNutellaOld El Paso Frozen EnchiladasArmy (parents on couch talking about concerns)Salon Pas Pain Relief

GoGo Squeeze FruitVelveeta QuesoWashable MarkersCharminWeight Watchers Simple Start

Pepsi – Grammy AwardsMicrosoft SurfaceV8 Fusion EnergyTurbo Tax – did you get married?Honda Civic – “One more thing to love about today”

Viking River CruisesChristian Child FundProvenge Prostate MedicineRare Gold CoinsNutrisystem

Queen Latifah ShowPanic Button (on Lifetime)Memphis Belle (on Military Channel)How I Met Your MotherAFC ChampionshipBold and the Beautiful

EveryDrop Water FilterTideExpediaSkinny Cow CandyBall Park Beef PattiesJergen’s LotionAllState

Ink Card for BusinessPanera BreadExpediaEnsure Breakfast ShakeLensCrafters Accu FitMacaroni Grille

LG Dynamic – kids playing in sandboxAll detergentSubaru – “Love. It’s what makes a Subaru a Subaru”Ritz CrackersNyquilFresh Step

Marcus and Mack HurtlineWolf FurnitureHondaYTI Career InstitutePrilosec OTC

AT & T Cell PhonePantene Pro-V ShampooToyota Flash MobEndless LoveCover Girl True BlendOld SpiceCarLoanPal.com

Cake BossTeen WolfDr. PhilPawn StarsThe Bachelor

http://projects.nytimes.com/census/2010/explorer

TARGETED ADVERTISING

What kind of commercials would you see on these shows?

You Are What You Like!Facebook uses your information to target what ads to show you.

• Profile (age, gender, relationship status…)

• Interests (hobbies, favorite music, favorite movies…)

• Pages/Companies you have liked

Let’s imagine a scenario…You are advertising an upcoming comic book convention in Pittsburgh.

You pay Facebook a fee to have access to their profile database.

You choose the following:

• City: Pittsburgh, PA• Other cities within 25 miles• Age range of 13-25• Likes and interests: Comic books or Cartoon Shows

Facebook tells you there are 24,660 people who fit all those criteria.

Narrow your demographic

• Change gender to male only• Add relationship status of single• Add education as in high school or college

Facebook tells you there are 6,760 people who fit all those criteria.

Advertisements will now show up on the pages of those 6,760 people for a designated amount of time.

Who’s going to spend the money?

• Fan and liked pages

• People already like you

• “Friends of Fans”

• 51% more at Target• 104% more at Best Buy

How do you become successful? You should be glowing when you talk about your business. Others will sense your love for delivering a great product or service. Why wouldn’t they buy? You LIKE this picture?

How do you become successful? Believing you can be more. LIKE?

How do you become successful? By being patient and thinking long term. How long did it take before you considered yourself an expert in your field? Can I get a LIKE?”

How do you become successful? Keeping it Simple. LIKE?”

www.google.com

After reading the article, write a brief one-page response to the following:

• Is this type of behavior ethical? Why or why not?• What did you find interesting or shocking?• Any personal connections?• How does this have to do with demographics?

The response should NOT be just an answer to these questions. You should use them only as a guide.